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milkandlove.com.au screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

Page Load Speed

8.5 sec in total

First Response

280 ms

Resources Loaded

7.3 sec

Page Rendered

906 ms

milkandlove.com.au screenshot

About Website

Visit milkandlove.com.au now to see the best up-to-date Milk And Love content for Australia and also check out these interesting facts you probably never knew about milkandlove.com.au

Visit milkandlove.com.au

Key Findings

We analyzed Milkandlove.com.au page load time and found that the first response time was 280 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

milkandlove.com.au performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value18.2 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value2,280 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value1.184

1/100

15%

TTI (Time to Interactive)

Value22.4 s

1/100

10%

Network Requests Diagram

milkandlove.com.au

280 ms

milkandlove.com.au

129 ms

www.milkandlove.com.au

697 ms

theme-bundle.polyfills.js

459 ms

theme-bundle.head_async.js

640 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 5% of them (5 requests) were addressed to the original Milkandlove.com.au, 35% (34 requests) were made to Cdn11.bigcommerce.com and 9% (9 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Cdn11.bigcommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 311.6 kB (26%)

Content Size

1.2 MB

After Optimization

887.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Milkandlove.com.au main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 655.5 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 267.9 kB

  • Original 337.9 kB
  • After minification 320.5 kB
  • After compression 69.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 267.9 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 389 B

  • Original 655.5 kB
  • After minification 655.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Milk And Love images are well optimized though.

JavaScript Optimization

-25%

Potential reduce by 40.9 kB

  • Original 165.3 kB
  • After minification 165.3 kB
  • After compression 124.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.9 kB or 25% of the original size.

CSS Optimization

-6%

Potential reduce by 2.3 kB

  • Original 40.0 kB
  • After minification 39.7 kB
  • After compression 37.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Milkandlove.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (59%)

Requests Now

93

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Milk And Love. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

milkandlove.com.au

milkandlove.com.au

280 ms

milkandlove.com.au

milkandlove.com.au

129 ms

www.milkandlove.com.au

www.milkandlove.com.au

697 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

459 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

640 ms

webfont.js

webfont.js

595 ms

css

css

685 ms

theme-d2fc17f0-fcd3-013a-e436-126eb554b22b.css

theme-d2fc17f0-fcd3-013a-e436-126eb554b22b.css

597 ms

loader.js

loader.js

1210 ms

index.js

index.js

720 ms

prikidsizecharts.js

prikidsizecharts.js

650 ms

js

js

1198 ms

dist.js

dist.js

661 ms

carousel-widget.css

carousel-widget.css

1273 ms

style.css

style.css

1538 ms

dist.js

dist.js

1168 ms

theme-bundle.main.js

theme-bundle.main.js

697 ms

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

datatags-a6c27a4dafebddd5845000c8abc99b2096434171.js

696 ms

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

csrf-protection-header-b572e5526f6854c73a5e080ef15a771f963740ae.js

696 ms

platform.js

platform.js

1165 ms

visitor_stencil.js

visitor_stencil.js

697 ms

klaviyo.js

klaviyo.js

623 ms

onsite.js

onsite.js

1171 ms

lib.js

lib.js

697 ms

smile-bigcommerce.js

smile-bigcommerce.js

694 ms

bigcommerce.min.js

bigcommerce.min.js

697 ms

dist.js

dist.js

1161 ms

dist.css

dist.css

1163 ms

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

analytics-c7af4d4e323cc1137c45f692e81cae05fd2a3986.js

536 ms

w.js

w.js

622 ms

fbevents.js

fbevents.js

810 ms

milk-and-love-maternity-baby-logo-350px_1646809597__77504.original.png

milk-and-love-maternity-baby-logo-350px_1646809597__77504.original.png

567 ms

new-mum-gift-boxes-hampers.jpg

new-mum-gift-boxes-hampers.jpg

565 ms

pregnancy-gift-boxes-hampers-brisbane.jpg

pregnancy-gift-boxes-hampers-brisbane.jpg

580 ms

new-baby-gift-boxes-hampers-milk-and-love-brisbane.jpg

new-baby-gift-boxes-hampers-milk-and-love-brisbane.jpg

565 ms

milk-and-love-create-your-new-baby-gift-box-for-pregnancy-new-mums__23337.1654500962.jpg

milk-and-love-create-your-new-baby-gift-box-for-pregnancy-new-mums__23337.1654500962.jpg

564 ms

milk-and-love-youve-totally-got-this-hamper-for-new-mums-taking-care-of-mum-gift-box__76965.1657700482.jpg

milk-and-love-youve-totally-got-this-hamper-for-new-mums-taking-care-of-mum-gift-box__76965.1657700482.jpg

563 ms

milk-and-love-pregnancy-gift-box-for-second-trimester-and-baby-showers__42710.1654501011.jpg

milk-and-love-pregnancy-gift-box-for-second-trimester-and-baby-showers__42710.1654501011.jpg

776 ms

milk-and-love-nourish-her-pregnancy-gift-box-for-2nd-and-3rd-trimester__22273.1654501443.jpg

milk-and-love-nourish-her-pregnancy-gift-box-for-2nd-and-3rd-trimester__22273.1654501443.jpg

775 ms

baby-boy-gifts.png

baby-boy-gifts.png

2503 ms

baby-gifts-for-mum.jpg

baby-gifts-for-mum.jpg

774 ms

australian-brands.jpg

australian-brands.jpg

828 ms

eco-friendly-sustainable.jpg

eco-friendly-sustainable.jpg

774 ms

happiness-guarantee.jpg

happiness-guarantee.jpg

2059 ms

pregnancy-gift-box-first-trimester.jpg

pregnancy-gift-box-first-trimester.jpg

776 ms

pregnancy-gift-box.jpg

pregnancy-gift-box.jpg

823 ms

pregnancy-gift-third-trimester.jpg

pregnancy-gift-third-trimester.jpg

827 ms

4.jpg

4.jpg

2158 ms

gift-guide-for-pregnant-mums.jpg

gift-guide-for-pregnant-mums.jpg

2156 ms

new-baby-wishes-congratulations.jpg

new-baby-wishes-congratulations.jpg

2156 ms

printable-baby-shower-games.jpg

printable-baby-shower-games.jpg

2152 ms

baby-gifts-for-mum.png

baby-gifts-for-mum.png

2175 ms

blog-links-300-300-px-.jpg

blog-links-300-300-px-.jpg

2170 ms

corryn-headshot.png

corryn-headshot.png

2174 ms

family-owned-png-resized.png

family-owned-png-resized.png

2171 ms

settings.luckyorange.net

settings.luckyorange.net

1741 ms

analytics.js

analytics.js

1711 ms

nobot

nobot

1123 ms

widget

widget

327 ms

style-cf.css

style-cf.css

503 ms

style.css

style.css

313 ms

css2

css2

313 ms

axios.min.js

axios.min.js

786 ms

js

js

642 ms

identity.js

identity.js

594 ms

1132545110156152

1132545110156152

1111 ms

web-vitals.attribution.iife.js

web-vitals.attribution.iife.js

1826 ms

style.css

style.css

999 ms

collect

collect

714 ms

linkid.js

linkid.js

687 ms

ec.js

ec.js

678 ms

widget.min.js

widget.min.js

148 ms

collect

collect

617 ms

collect

collect

616 ms

collect

collect

618 ms

collect

collect

623 ms

reviewsio-logo--inverted.svg

reviewsio-logo--inverted.svg

1297 ms

widget.min.css

widget.min.css

354 ms

getappkey

getappkey

1676 ms

conversion_async.js

conversion_async.js

988 ms

collect

collect

1259 ms

graphql

graphql

950 ms

index.php

index.php

618 ms

collect

collect

253 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

372 ms

icon-sprite.svg

icon-sprite.svg

145 ms

210 ms

259 ms

badge

badge

347 ms

ga-audiences

ga-audiences

335 ms

jquery.min.js

jquery.min.js

60 ms

316 ms

css

css

159 ms

220 ms

m=_b,_tp,_r

m=_b,_tp,_r

92 ms

no_rating.png

no_rating.png

161 ms

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,vhDjqd

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,vhDjqd

15 ms

Accessibility Review

milkandlove.com.au accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

milkandlove.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

milkandlove.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Milkandlove.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Milkandlove.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

milkandlove.com.au

Open Graph description is not detected on the main page of Milk And Love. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: