Tools & Wizards About Us
millennialmedia.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

millennialmedia.com

Yahoo Advertising | Digital Online Advertising Platforms

Page Load Speed

10.3 sec in total

First Response

110 ms

Resources Loaded

5.7 sec

Page Rendered

4.5 sec

millennialmedia.com screenshot

About Website

Visit millennialmedia.com now to see the best up-to-date Millennialmedia content for India and also check out these interesting facts you probably never knew about millennialmedia.com

Reach your online audience across every screen with Yahoo Advertising digital advertising platforms. Learn more about our DSP solutions.

Visit millennialmedia.com

Key Findings

We analyzed Millennialmedia.com page load time and found that the first response time was 110 ms and then it took 10.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

millennialmedia.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value7.1 s

32/100

10%

TBT (Total Blocking Time)

Value3,490 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

millennialmedia.com

110 ms

www.millennialmedia.com

402 ms

style.c66fb58a.css

194 ms

uxh1vkz.js

5 ms

modernizr.js

59 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 82% of them (58 requests) were addressed to the original Millennialmedia.com, 14% (10 requests) were made to Use.typekit.net and 1% (1 request) were made to Cdn01.smartling.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Millennialmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 692.2 kB (24%)

Content Size

2.9 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Millennialmedia.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 74.3 kB

  • Original 89.9 kB
  • After minification 83.4 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 74.3 kB or 83% of the original size.

Image Optimization

-7%

Potential reduce by 165.7 kB

  • Original 2.3 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Millennialmedia images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 208.8 kB

  • Original 309.8 kB
  • After minification 308.9 kB
  • After compression 101.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 208.8 kB or 67% of the original size.

CSS Optimization

-88%

Potential reduce by 243.3 kB

  • Original 275.1 kB
  • After minification 273.5 kB
  • After compression 31.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Millennialmedia.com needs all CSS files to be minified and compressed as it can save up to 243.3 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (10%)

Requests Now

60

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Millennialmedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

millennialmedia.com

millennialmedia.com

110 ms

www.millennialmedia.com

www.millennialmedia.com

402 ms

style.c66fb58a.css

style.c66fb58a.css

194 ms

uxh1vkz.js

uxh1vkz.js

5 ms

modernizr.js

modernizr.js

59 ms

require-jquery-public.js

require-jquery-public.js

106 ms

main.642fe38a.js

main.642fe38a.js

195 ms

www.millennialmedia.com

www.millennialmedia.com

40 ms

logo-light.png

logo-light.png

74 ms

ONE_Mobile_logo_white.png

ONE_Mobile_logo_white.png

42 ms

aol-mm-stacked.png

aol-mm-stacked.png

43 ms

ana%2Bmm-logos.png

ana%2Bmm-logos.png

1139 ms

logo-dark.png

logo-dark.png

1139 ms

c190bace9.js

c190bace9.js

17 ms

Vi7Ll-W7EqyE-CP-d1vfHFHa0qJNj_UxmesjUwSCALwffHV3gsM-eMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

Vi7Ll-W7EqyE-CP-d1vfHFHa0qJNj_UxmesjUwSCALwffHV3gsM-eMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

15 ms

LKemPFEdvpbMzbhRQul8JSF_iwiWb1Ea0QINYbrjZzXffHY3gsM-eMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

LKemPFEdvpbMzbhRQul8JSF_iwiWb1Ea0QINYbrjZzXffHY3gsM-eMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

1107 ms

AzlQs16dshxGkoTI7daNci9zySr92kmFqwPlW6leobjff4x3gsM-eMJ6Mk6g5MBfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

AzlQs16dshxGkoTI7daNci9zySr92kmFqwPlW6leobjff4x3gsM-eMJ6Mk6g5MBfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

1110 ms

zAjgXNAKrGXRaA_IfhBSd4DicrA4_JE53w_KFbpTQyXffH13gsM-eMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

zAjgXNAKrGXRaA_IfhBSd4DicrA4_JE53w_KFbpTQyXffH13gsM-eMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

1109 ms

icomoon.ttf

icomoon.ttf

1107 ms

MM3-1280x_-trim_perc(0.0431,0,1,1).jpg

MM3-1280x_-trim_perc(0.0431,0,1,1).jpg

1090 ms

sdk6-hpbanner-1280x_-trim_perc(0,0,1,0.8096).jpg

sdk6-hpbanner-1280x_-trim_perc(0,0,1,0.8096).jpg

1106 ms

advertiser-icon-1280x_.png

advertiser-icon-1280x_.png

1070 ms

monetization-solutions-icon-1280x_.png

monetization-solutions-icon-1280x_.png

1088 ms

marketplace-marquee-retina-2-1280x_.jpg

marketplace-marquee-retina-2-1280x_.jpg

1114 ms

featured-partners-banner-1280x_.jpg

featured-partners-banner-1280x_.jpg

1131 ms

day1bg-1280x_v2-1280x_.jpg

day1bg-1280x_v2-1280x_.jpg

1102 ms

bg-devices-1280x_.jpg

bg-devices-1280x_.jpg

1103 ms

ana-article-banner-1280x_.jpg

ana-article-banner-1280x_.jpg

1103 ms

looking-formorebg-1280x_.jpg

looking-formorebg-1280x_.jpg

1114 ms

121638.js

121638.js

564 ms

analytics.js

analytics.js

559 ms

Dove-Medium-500x250-500x250.jpg

Dove-Medium-500x250-500x250.jpg

1548 ms

Ben_Jerry-Medium-500x250-500x250.jpg

Ben_Jerry-Medium-500x250-500x250.jpg

558 ms

Feeding-America-Medium-500x250-500x250.jpg

Feeding-America-Medium-500x250-500x250.jpg

538 ms

Unilever-Medium-500x250-500x250.jpg

Unilever-Medium-500x250-500x250.jpg

500 ms

gillette-medium-500x250-500x250.jpg

gillette-medium-500x250-500x250.jpg

500 ms

fairpricextra-medium-500x250-500x250.jpg

fairpricextra-medium-500x250-500x250.jpg

538 ms

emirates-medium-500x250.jpg

emirates-medium-500x250.jpg

524 ms

otterbox-medium-500x250.jpg

otterbox-medium-500x250.jpg

537 ms

sito-medium-500x250.jpg

sito-medium-500x250.jpg

537 ms

campbells-swanson-medium-500x250.jpg

campbells-swanson-medium-500x250.jpg

561 ms

adcouncil-medium-500x250.jpg

adcouncil-medium-500x250.jpg

562 ms

philips-medium-500x250.jpg

philips-medium-500x250.jpg

558 ms

northface-thumb-500x250.jpg

northface-thumb-500x250.jpg

573 ms

mm-thumb-500x250.jpg

mm-thumb-500x250.jpg

573 ms

quaker-chewy-thumb-500x250.jpg

quaker-chewy-thumb-500x250.jpg

574 ms

gorving-thumb-500x250.jpg

gorving-thumb-500x250.jpg

574 ms

rimmel-retroglam-thumb-500x250.jpg

rimmel-retroglam-thumb-500x250.jpg

573 ms

ram-thumb-500x250.jpg

ram-thumb-500x250.jpg

596 ms

pantene-thumb-500x250.jpg

pantene-thumb-500x250.jpg

596 ms

disney-starwars-thumb-500x250.jpg

disney-starwars-thumb-500x250.jpg

623 ms

disney-kirby-thumb-500x250.jpg

disney-kirby-thumb-500x250.jpg

592 ms

just-wink-thumb-500x250-trim_perc(0,0.2477,1,0.7477).jpg

just-wink-thumb-500x250-trim_perc(0,0.2477,1,0.7477).jpg

616 ms

transformers-thumb-500x250.jpg

transformers-thumb-500x250.jpg

606 ms

nutjob-thumb-500x250.jpg

nutjob-thumb-500x250.jpg

607 ms

millennial-media-back-to-school-2015-infographic-tn-500x250.jpg

millennial-media-back-to-school-2015-infographic-tn-500x250.jpg

622 ms

millennial-media-connected-consumers-2015-tn-500x250.jpg

millennial-media-connected-consumers-2015-tn-500x250.jpg

638 ms

millennial-media-what-is-my-worth-tn-500x250.jpg

millennial-media-what-is-my-worth-tn-500x250.jpg

612 ms

millennial-media-the-growing-investment-mobile-programmatic-infographic-2015-tn-500x250.jpg

millennial-media-the-growing-investment-mobile-programmatic-infographic-2015-tn-500x250.jpg

629 ms

millennial-media-mobile-dads-infographic-tn-500x250.jpg

millennial-media-mobile-dads-infographic-tn-500x250.jpg

628 ms

millennialmedia-smart-yir-2014-cover-500x250-trim_perc(0.0739,0.3126,0.9205,0.7081).jpg

millennialmedia-smart-yir-2014-cover-500x250-trim_perc(0.0739,0.3126,0.9205,0.7081).jpg

629 ms

millennialmedia-mobilemix-yir-2014-500x250-trim_perc(0,0.3205,1,0.7074).png

millennialmedia-mobilemix-yir-2014-500x250-trim_perc(0,0.3205,1,0.7074).png

640 ms

millennialmedia-sota-2015-500x250-trim_perc(0,0.2017,1,0.5887).png

millennialmedia-sota-2015-500x250-trim_perc(0,0.2017,1,0.5887).png

643 ms

millennialmedia-smart-nov-2014-500x250-trim_perc(0,0.5522,1,0.9392).png

millennialmedia-smart-nov-2014-500x250-trim_perc(0,0.5522,1,0.9392).png

641 ms

millennial-moms-are-we-there-yet-500x250-trim_perc(0.024,0.3737,0.9815,0.6838).png

millennial-moms-are-we-there-yet-500x250-trim_perc(0.024,0.3737,0.9815,0.6838).png

641 ms

millennialmedia-mobilemix-september-2014-apac-500x250-trim_perc(0.3013,0.5207,0.8965,0.7511).png

millennialmedia-mobilemix-september-2014-apac-500x250-trim_perc(0.3013,0.5207,0.8965,0.7511).png

643 ms

millennialmedia-mobilemix-september-2014-emea-500x250-trim_perc(0,0.2632,1,0.6502).png

millennialmedia-mobilemix-september-2014-emea-500x250-trim_perc(0,0.2632,1,0.6502).png

655 ms

-Dnn93COFwUxL6997UmxN5Tf_FOEITdPM3eFsUKNgEtffHx3gsM-eMJ6Mk6g5M4fb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

-Dnn93COFwUxL6997UmxN5Tf_FOEITdPM3eFsUKNgEtffHx3gsM-eMJ6Mk6g5M4fb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

510 ms

LCVrEMyyBawl3EqvgFv5SZy__m97DHevjdBerjF97SqffOY3gsM-eMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

LCVrEMyyBawl3EqvgFv5SZy__m97DHevjdBerjF97SqffOY3gsM-eMJ6Mk6g5MFfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

510 ms

O_UEIxVW_Lowdsg7KN3WtmbsXl5MSjEQ6V3g4bHgpsXffOV3gsM-eMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

O_UEIxVW_Lowdsg7KN3WtmbsXl5MSjEQ6V3g4bHgpsXffOV3gsM-eMJ6Mk6g5Msfb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

524 ms

tRLZW_eUosGWDh_H4p9c5Kc5r30Z4R12iCkGSuFp_dwffO13gsM-eMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

tRLZW_eUosGWDh_H4p9c5Kc5r30Z4R12iCkGSuFp_dwffO13gsM-eMJ6Mk6g5Mifb2iRZeFKF2sKZQsyFhsK526aFhZcjQmRw2M3FhJtZebtFRmKwh4KjDwtwD6DwAZ8wcmywQSaZRjkwR9ajQqU5QI.woff

522 ms

Accessibility Review

millennialmedia.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

millennialmedia.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

millennialmedia.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Millennialmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Millennialmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

millennialmedia.com

Open Graph data is detected on the main page of Millennialmedia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: