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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

millwardbrowndigital.com

Home | Kantar Millward Brown - Media & Digital Kantar

Page Load Speed

2.6 sec in total

First Response

593 ms

Resources Loaded

1.7 sec

Page Rendered

284 ms

millwardbrowndigital.com screenshot

About Website

Click here to check amazing Millward Brown Digital content for United States. Otherwise, check out these important facts you probably never knew about millwardbrowndigital.com

Kantar's Insights Division Media & Content Domain is the world’s leading media expert in helping clients grow great brands. We deliver the most comprehensive solutions in the industry to help adv...

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Key Findings

We analyzed Millwardbrowndigital.com page load time and found that the first response time was 593 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

millwardbrowndigital.com performance score

0

Network Requests Diagram

www.millwardbrowndigital.com

593 ms

css

60 ms

rrssb.css

10 ms

owl.carousel.css

21 ms

css

78 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 62% of them (32 requests) were addressed to the original Millwardbrowndigital.com, 15% (8 requests) were made to Fonts.gstatic.com and 10% (5 requests) were made to . The less responsive or slowest element that took the longest time to load (593 ms) belongs to the original domain Millwardbrowndigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 488.7 kB (42%)

Content Size

1.2 MB

After Optimization

687.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Millwardbrowndigital.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 495.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 29.1 kB

  • Original 37.1 kB
  • After minification 35.7 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.1 kB or 78% of the original size.

Image Optimization

-16%

Potential reduce by 76.9 kB

  • Original 495.9 kB
  • After minification 419.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Millward Brown Digital needs image optimization as it can save up to 76.9 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 192.2 kB

  • Original 312.8 kB
  • After minification 309.6 kB
  • After compression 120.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 192.2 kB or 61% of the original size.

CSS Optimization

-58%

Potential reduce by 190.5 kB

  • Original 330.5 kB
  • After minification 290.1 kB
  • After compression 140.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Millwardbrowndigital.com needs all CSS files to be minified and compressed as it can save up to 190.5 kB or 58% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (57%)

Requests Now

37

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Millward Brown Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.millwardbrowndigital.com

www.millwardbrowndigital.com

593 ms

css

css

60 ms

rrssb.css

rrssb.css

10 ms

owl.carousel.css

owl.carousel.css

21 ms

css

css

78 ms

dashicons.min.css

dashicons.min.css

28 ms

admin-bar.min.css

admin-bar.min.css

26 ms

normalize.css

normalize.css

24 ms

style.css

style.css

37 ms

conditionizr-4.3.0.min.js

conditionizr-4.3.0.min.js

21 ms

modernizr-2.7.1.min.js

modernizr-2.7.1.min.js

25 ms

jquery.js

jquery.js

30 ms

jquery-migrate.min.js

jquery-migrate.min.js

28 ms

scripts.js

scripts.js

29 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

33 ms

rrssb.js

rrssb.js

30 ms

owl.carousel.min.js

owl.carousel.min.js

35 ms

admin-bar.min.js

admin-bar.min.js

35 ms

comment-reply.min.js

comment-reply.min.js

34 ms

count.js

count.js

34 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

194 ms

analytics.js

analytics.js

263 ms

count.js

count.js

273 ms

us-flag-icon.svg

us-flag-icon.svg

164 ms

logo.svg

logo.svg

191 ms

SOS-home-banner.png

SOS-home-banner.png

128 ms

akqa.png

akqa.png

121 ms

aol.png

aol.png

121 ms

cbs.png

cbs.png

122 ms

cisco.png

cisco.png

122 ms

discovery.png

discovery.png

124 ms

johnson-johnson.png

johnson-johnson.png

123 ms

microsoft-logo.png

microsoft-logo.png

123 ms

orbitz.png

orbitz.png

125 ms

pandora.png

pandora.png

124 ms

team-detroit.png

team-detroit.png

125 ms

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29 ms

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29 ms

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28 ms

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28 ms

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4ESG5ndyrRdIjeIaAMAHsEoegAAAVTuykMAAA==

27 ms

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HkF_qI1x_noxlxhrhMQYEKCWcynf_cDxXwCLxiixG1c.ttf

382 ms

VNUH7ZAcagYBWsAiBBCEY6CWcynf_cDxXwCLxiixG1c.ttf

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419 ms

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421 ms

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419 ms

collect

collect

28 ms

collect

collect

275 ms

pd.js

pd.js

163 ms

SEO Factors

millwardbrowndigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Millwardbrowndigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Millwardbrowndigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

millwardbrowndigital.com

Open Graph data is detected on the main page of Millward Brown Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: