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mitchelwhite.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

mitchelwhite.com

Mitchel White • Ethical & Sustainable Marketing • Serve

Page Load Speed

6.1 sec in total

First Response

593 ms

Resources Loaded

4.4 sec

Page Rendered

1.1 sec

mitchelwhite.com screenshot

About Website

Welcome to mitchelwhite.com homepage info - get ready to check Mitchel White best content right away, or after learning these important things about mitchelwhite.com

Mitchel White is the author of Serve and founder of sustainable marketing agency Reward. MitchelWhite.com is the home of his writing & work.

Visit mitchelwhite.com

Key Findings

We analyzed Mitchelwhite.com page load time and found that the first response time was 593 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

mitchelwhite.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value6,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.061

97/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

mitchelwhite.com

593 ms

js

178 ms

wp-emoji-release.min.js

299 ms

bootstrap.min.css

543 ms

style.css

442 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 74% of them (46 requests) were addressed to the original Mitchelwhite.com, 6% (4 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Mitchelwhite.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 81.6 kB (48%)

Content Size

171.4 kB

After Optimization

89.7 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Mitchelwhite.com main page is 171.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 79.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 62.3 kB

  • Original 79.3 kB
  • After minification 75.9 kB
  • After compression 17.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.3 kB or 79% of the original size.

Image Optimization

-28%

Potential reduce by 19.1 kB

  • Original 69.0 kB
  • After minification 49.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mitchel White needs image optimization as it can save up to 19.1 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 225 B

  • Original 23.1 kB
  • After minification 23.1 kB
  • After compression 22.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 42 (79%)

Requests Now

53

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mitchel White. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mitchelwhite.com

mitchelwhite.com

593 ms

js

js

178 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

299 ms

bootstrap.min.css

bootstrap.min.css

543 ms

style.css

style.css

442 ms

style.css

style.css

331 ms

style.min.css

style.min.css

406 ms

styles.css

styles.css

389 ms

kd_vc_front.css

kd_vc_front.css

498 ms

settings.css

settings.css

576 ms

font-awesome.min.css

font-awesome.min.css

574 ms

iconsmind.min.css

iconsmind.min.css

745 ms

css

css

139 ms

js_composer.min.css

js_composer.min.css

852 ms

field_social_profiles_frontend.css

field_social_profiles_frontend.css

619 ms

photoswipe.css

photoswipe.css

771 ms

photoswipe-default-skin.css

photoswipe-default-skin.css

785 ms

frontend-gtag.min.js

frontend-gtag.min.js

839 ms

jquery.js

jquery.js

820 ms

jquery.easing.min.js

jquery.easing.min.js

1046 ms

owl.carousel.min.js

owl.carousel.min.js

1119 ms

jquery.appear.js

jquery.appear.js

1047 ms

kd_addon_script.js

kd_addon_script.js

1048 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

1099 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1249 ms

jquery.easytabs.min.js

jquery.easytabs.min.js

1247 ms

photoswipe.min.js

photoswipe.min.js

1093 ms

photoswipe-ui-default.min.js

photoswipe-ui-default.min.js

1286 ms

animate.min.css

animate.min.css

1283 ms

scripts.js

scripts.js

1284 ms

6938957.js

6938957.js

178 ms

bootstrap.min.js

bootstrap.min.js

1436 ms

imagesloaded.min.js

imagesloaded.min.js

1320 ms

masonry.min.js

masonry.min.js

1547 ms

scripts.js

scripts.js

1507 ms

wp-embed.min.js

wp-embed.min.js

1418 ms

js_composer_front.min.js

js_composer_front.min.js

1417 ms

skrollr.min.js

skrollr.min.js

1416 ms

waypoints.min.js

waypoints.min.js

1540 ms

widgetsrc.php

widgetsrc.php

543 ms

analytics.js

analytics.js

108 ms

linkid.js

linkid.js

22 ms

collect

collect

14 ms

mitchelwhite.com

mitchelwhite.com

635 ms

fead415525b42f54f8a156c23.js

fead415525b42f54f8a156c23.js

520 ms

fbevents.js

fbevents.js

382 ms

Mitchel-White-Ethical-Marketing-Logo.png

Mitchel-White-Ethical-Marketing-Logo.png

237 ms

Mitchel-White-Logo-Small.png

Mitchel-White-Logo-Small.png

356 ms

Entrepeneur-logo.png

Entrepeneur-logo.png

357 ms

Tech-Nation-Logo.png

Tech-Nation-Logo.png

1320 ms

Manchester-Evening-News-Logo.png

Manchester-Evening-News-Logo.png

1316 ms

Indie-Hackers-Logo.png

Indie-Hackers-Logo.png

1316 ms

Serve-Book-Mockup-Portrait.jpg

Serve-Book-Mockup-Portrait.jpg

1320 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

1068 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

1213 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

1207 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

1211 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1197 ms

iconsmind.woff

iconsmind.woff

1488 ms

identity.js

identity.js

974 ms

165485244870684

165485244870684

1187 ms

widgets.min.js

widgets.min.js

995 ms

Accessibility Review

mitchelwhite.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

mitchelwhite.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

mitchelwhite.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mitchelwhite.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mitchelwhite.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mitchelwhite.com

Open Graph data is detected on the main page of Mitchel White. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: