Tools & Wizards About Us
moat.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

moat.com

Oracle Moat Measurement | Oracle Advertising

Page Load Speed

905 ms in total

First Response

12 ms

Resources Loaded

508 ms

Page Rendered

385 ms

moat.com screenshot

About Website

Visit moat.com now to see the best up-to-date Moat content for United States and also check out these interesting facts you probably never knew about moat.com

Discover the measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaign...

Visit moat.com

Key Findings

We analyzed Moat.com page load time and found that the first response time was 12 ms and then it took 893 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

moat.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value830 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.909

3/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

moat.com

12 ms

www.moat.com

77 ms

font-awesome.min.css

21 ms

jquery-ui-1.10.4.custom.min.css

47 ms

ffkievit.css

37 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Moat.com, 67% (44 requests) were made to D39qxjx2pcysy1.cloudfront.net and 17% (11 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (221 ms) relates to the external source D39qxjx2pcysy1.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (57%)

Content Size

2.2 MB

After Optimization

920.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Moat.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 61.6 kB

  • Original 72.5 kB
  • After minification 62.1 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.6 kB or 85% of the original size.

Image Optimization

-21%

Potential reduce by 146.4 kB

  • Original 687.4 kB
  • After minification 540.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Moat needs image optimization as it can save up to 146.4 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 732.2 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 312.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 732.2 kB or 70% of the original size.

CSS Optimization

-84%

Potential reduce by 291.4 kB

  • Original 347.5 kB
  • After minification 337.0 kB
  • After compression 56.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Moat.com needs all CSS files to be minified and compressed as it can save up to 291.4 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (41%)

Requests Now

58

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Moat. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

moat.com

moat.com

12 ms

www.moat.com

www.moat.com

77 ms

font-awesome.min.css

font-awesome.min.css

21 ms

jquery-ui-1.10.4.custom.min.css

jquery-ui-1.10.4.custom.min.css

47 ms

ffkievit.css

ffkievit.css

37 ms

global.74ed9dad.css

global.74ed9dad.css

57 ms

video-js.css

video-js.css

42 ms

video-speed.css

video-speed.css

46 ms

jquery.fancybox.css

jquery.fancybox.css

37 ms

swfobject.min.js

swfobject.min.js

18 ms

jquery.min.js

jquery.min.js

14 ms

bootstrap.min.js

bootstrap.min.js

14 ms

jquery-ui.min.js

jquery-ui.min.js

14 ms

knockout-min.js

knockout-min.js

18 ms

highcharts.js

highcharts.js

19 ms

exporting.js

exporting.js

18 ms

no-data-to-display.js

no-data-to-display.js

19 ms

jquery.history.min.js

jquery.history.min.js

32 ms

app.cdb4bbc4.js

app.cdb4bbc4.js

221 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

42 ms

analytics.js

analytics.js

143 ms

1d8754e24e44177f8d3af142f6c788c5_thumb.jpg

1d8754e24e44177f8d3af142f6c788c5_thumb.jpg

136 ms

drop-down-arrow.png

drop-down-arrow.png

123 ms

font-awesome.min.css

font-awesome.min.css

23 ms

Light_repeating-pattern.png

Light_repeating-pattern.png

21 ms

mobile-banner.png

mobile-banner.png

19 ms

popup-mobile-banner.png

popup-mobile-banner.png

61 ms

autocomplete-ajax-loader-gray.gif

autocomplete-ajax-loader-gray.gif

18 ms

autocomplete-ajax-loader.gif

autocomplete-ajax-loader.gif

61 ms

moat_white_clear.png

moat_white_clear.png

61 ms

analytics_hero_stock_bg.jpg

analytics_hero_stock_bg.jpg

167 ms

left_flag_w_shadow.png

left_flag_w_shadow.png

61 ms

right_flag_w_shadow.png

right_flag_w_shadow.png

61 ms

unilever.png

unilever.png

62 ms

nyt.png

nyt.png

61 ms

twitter_large.png

twitter_large.png

62 ms

nestle.png

nestle.png

160 ms

aol.png

aol.png

161 ms

clorox.png

clorox.png

162 ms

vice.png

vice.png

160 ms

facebook_grey.png

facebook_grey.png

161 ms

kellogs.png

kellogs.png

162 ms

vox.png

vox.png

166 ms

iab_thumb.jpg

iab_thumb.jpg

163 ms

bloomberg_tv_thumb.jpg

bloomberg_tv_thumb.jpg

167 ms

no_clicks_thumb.jpg

no_clicks_thumb.jpg

163 ms

unilever_text_logo.png

unilever_text_logo.png

162 ms

video_audio_blue.png

video_audio_blue.png

164 ms

logos_network_blue.png

logos_network_blue.png

166 ms

layers_alerts_msgs_blue.png

layers_alerts_msgs_blue.png

164 ms

twitter_white.png

twitter_white.png

169 ms

autocomplete-ajax-loader-large.gif

autocomplete-ajax-loader-large.gif

166 ms

moat_small_logo.png

moat_small_logo.png

166 ms

twitter.png

twitter.png

167 ms

facebook.png

facebook.png

166 ms

ed7f83b648f53f11df524be52a852177_thumb.jpg

ed7f83b648f53f11df524be52a852177_thumb.jpg

163 ms

d37d19d1d8f02d88edaf1e921c470e65793e7cf0.png

d37d19d1d8f02d88edaf1e921c470e65793e7cf0.png

169 ms

ea54982c880af7356ed79b52fc1740ff_thumb.jpg

ea54982c880af7356ed79b52fc1740ff_thumb.jpg

168 ms

2E4E7E_4_0.woff

2E4E7E_4_0.woff

169 ms

2E4E7E_2_0.woff

2E4E7E_2_0.woff

167 ms

2E4E7E_3_0.woff

2E4E7E_3_0.woff

168 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

165 ms

2E4E7E_1_0.woff

2E4E7E_1_0.woff

163 ms

collect

collect

101 ms

collect

collect

130 ms

ad_banner.png

ad_banner.png

91 ms

Accessibility Review

moat.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

moat.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

moat.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Moat.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Moat.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

moat.com

Open Graph description is not detected on the main page of Moat. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: