Tools & Wizards About Us
momma.com.au screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

momma.com.au

MOMMA Australian Natural Mineral Makeup - Cruelty Free Mineral Foundation

Page Load Speed

13.3 sec in total

First Response

692 ms

Resources Loaded

10.9 sec

Page Rendered

1.7 sec

momma.com.au screenshot

About Website

Click here to check amazing MOMMA content. Otherwise, check out these important facts you probably never knew about momma.com.au

Natural mineral makeup made in Australia. Cruelty free, vegan makeup, organic, chemical free and affordable Australian mineral foundation brand. No bulking agents. Full coverage best mineral makeup.

Visit momma.com.au

Key Findings

We analyzed Momma.com.au page load time and found that the first response time was 692 ms and then it took 12.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

momma.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value14.1 s

0/100

25%

SI (Speed Index)

Value21.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,070 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.082

94/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

momma.com.au

692 ms

momma.com.au

4142 ms

analytics.js

32 ms

fbevents.js

54 ms

frontend.min.css

218 ms

Our browser made a total of 121 requests to load all elements on the main page. We found that 83% of them (100 requests) were addressed to the original Momma.com.au, 7% (8 requests) were made to Fonts.gstatic.com and 3% (4 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (4.2 sec) belongs to the original domain Momma.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 508.7 kB (13%)

Content Size

4.1 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Momma.com.au main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 132.3 kB

  • Original 163.1 kB
  • After minification 157.7 kB
  • After compression 30.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.3 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 294.6 kB

  • Original 3.0 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. MOMMA images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 57.5 kB

  • Original 758.5 kB
  • After minification 758.5 kB
  • After compression 701.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 24.3 kB

  • Original 178.3 kB
  • After minification 178.2 kB
  • After compression 154.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Momma.com.au needs all CSS files to be minified and compressed as it can save up to 24.3 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (61%)

Requests Now

109

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of MOMMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

momma.com.au

momma.com.au

692 ms

momma.com.au

momma.com.au

4142 ms

analytics.js

analytics.js

32 ms

fbevents.js

fbevents.js

54 ms

frontend.min.css

frontend.min.css

218 ms

sbi-styles.min.css

sbi-styles.min.css

438 ms

style.min.css

style.min.css

869 ms

addressfinder-styles.css

addressfinder-styles.css

674 ms

js_composer_front_custom.css

js_composer_front_custom.css

1101 ms

custom.css

custom.css

674 ms

Defaults.css

Defaults.css

658 ms

css

css

90 ms

style.min.css

style.min.css

820 ms

fancytext.min.css

fancytext.min.css

874 ms

normalize.min.css

normalize.min.css

891 ms

slick.min.css

slick.min.css

895 ms

slick-theme.min.css

slick-theme.min.css

1037 ms

magnific-popup.min.css

magnific-popup.min.css

1082 ms

grid.css

grid.css

1091 ms

selectod.min.css

selectod.min.css

1122 ms

shop.css

shop.css

1334 ms

theme-icons.min.css

theme-icons.min.css

1267 ms

style.css

style.css

1304 ms

elements.css

elements.css

1310 ms

design.css

design.css

1315 ms

jquery.min.js

jquery.min.js

1540 ms

jquery-migrate.min.js

jquery-migrate.min.js

1483 ms

hooks.min.js

hooks.min.js

1520 ms

i18n.min.js

i18n.min.js

1524 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

1533 ms

add-to-cart.min.js

add-to-cart.min.js

1550 ms

js.cookie.min.js

js.cookie.min.js

1698 ms

woocommerce.min.js

woocommerce.min.js

1736 ms

zxcvbn-async.min.js

zxcvbn-async.min.js

1740 ms

password-strength-meter.min.js

password-strength-meter.min.js

1749 ms

password-strength-meter.min.js

password-strength-meter.min.js

1754 ms

cart-fragments.min.js

cart-fragments.min.js

1764 ms

ultimate-params.min.js

ultimate-params.min.js

1914 ms

wc-blocks.css

wc-blocks.css

1980 ms

css

css

79 ms

css

css

79 ms

background-style.min.css

background-style.min.css

1979 ms

js

js

99 ms

square-marketplace.js

square-marketplace.js

135 ms

dismissible-wp-notices.js

dismissible-wp-notices.js

4204 ms

collect

collect

44 ms

css

css

19 ms

main.js

main.js

1778 ms

modernizr.min.js

modernizr.min.js

1627 ms

slick.min.js

slick.min.js

1493 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1508 ms

nm-core.min.js

nm-core.min.js

1507 ms

nm-blog.min.js

nm-blog.min.js

1376 ms

jquery.smartscroll.min.js

jquery.smartscroll.min.js

1334 ms

nm-shop-login.min.js

nm-shop-login.min.js

1483 ms

nm-shop-search.min.js

nm-shop-search.min.js

1505 ms

sourcebuster.min.js

sourcebuster.min.js

1503 ms

order-attribution.min.js

order-attribution.min.js

1376 ms

js_composer_front.min.js

js_composer_front.min.js

1344 ms

typed.min.js

typed.min.js

1480 ms

jquery-appear.min.js

jquery-appear.min.js

1489 ms

ultimate_bg.min.js

ultimate_bg.min.js

1494 ms

custom.min.js

custom.min.js

1361 ms

sbi-scripts.min.js

sbi-scripts.min.js

1335 ms

selectod.custom.min.js

selectod.custom.min.js

1477 ms

nm-shop.min.js

nm-shop.min.js

1512 ms

nm-shop-add-to-cart.min.js

nm-shop-add-to-cart.min.js

1486 ms

nm-wishlist.min.js

nm-wishlist.min.js

1362 ms

sbi-sprite.png

sbi-sprite.png

931 ms

bg-image2-2.jpg

bg-image2-2.jpg

1291 ms

MOMMA-logo-registered-trademark.jpg

MOMMA-logo-registered-trademark.jpg

1115 ms

Ivory-swatch.png

Ivory-swatch.png

1336 ms

SM-medium-swatch.png

SM-medium-swatch.png

1348 ms

PF04-swatch.png

PF04-swatch.png

1359 ms

tanned-glow-swatch.png

tanned-glow-swatch.png

1544 ms

espresso-dust-swatch.png

espresso-dust-swatch.png

1722 ms

concealers-swatch.png

concealers-swatch.png

1765 ms

lips.jpg

lips.jpg

1778 ms

swatches-1-2.png

swatches-1-2.png

2544 ms

crueltyfreevegantoxinfree-2.png

crueltyfreevegantoxinfree-2.png

1715 ms

matte-mineral-base-.jpeg

matte-mineral-base-.jpeg

1881 ms

semi-matte-mineral-base-2_adobespark.jpeg

semi-matte-mineral-base-2_adobespark.jpeg

1920 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

130 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

131 ms

nm-font.ttf

nm-font.ttf

1925 ms

pressed-foundation.jpg

pressed-foundation.jpg

1811 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtY.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKdFvXDXbtY.ttf

14 ms

concealers.jpeg

concealers.jpeg

1937 ms

bronzers-1.jpeg

bronzers-1.jpeg

1948 ms

brow-powder.jpg

brow-powder.jpg

1959 ms

Lip-butters.jpg

Lip-butters.jpg

2260 ms

testimonials-1-300x96.png

testimonials-1-300x96.png

2216 ms

swatches.jpg

swatches.jpg

2065 ms

no-makeup-kit-1.jpg

no-makeup-kit-1.jpg

2026 ms

412-gift-lineal-1.gif

412-gift-lineal-1.gif

2700 ms

497-truck-delivery-lineal-1.gif

497-truck-delivery-lineal-1.gif

2325 ms

45-clock-time-lineal-1.gif

45-clock-time-lineal-1.gif

2351 ms

momma.com.au.webp

momma.com.au.webp

2009 ms

placeholder.png

placeholder.png

2028 ms

slide-as-seen.jpg

slide-as-seen.jpg

2061 ms

MOMM-new-logo-white-680x288.png

MOMM-new-logo-white-680x288.png

2170 ms

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

afterpay_logo_small-c21f624e13e513b83e729c61fa161b4d75643a4e62d4dcd3df62e1c5d3ed7326.svg

132 ms

polyfill.min.js

polyfill.min.js

1102 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

54 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

83 ms

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102 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtY.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtY.ttf

103 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsunDXbtY.ttf

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKfsunDXbtY.ttf

102 ms

43177814_319180718896775_6556447920344468918_nfull.jpg

43177814_319180718896775_6556447920344468918_nfull.jpg

404 ms

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442 ms

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500 ms

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539 ms

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563 ms

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621 ms

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660 ms

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717 ms

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756 ms

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779 ms

webcomponents-bundle.js

webcomponents-bundle.js

32 ms

webcomponents-bundle.js

webcomponents-bundle.js

28 ms

zxcvbn.min.js

zxcvbn.min.js

529 ms

Accessibility Review

momma.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

momma.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

momma.com.au SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Momma.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Momma.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

momma.com.au

Open Graph data is detected on the main page of MOMMA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: