Tools & Wizards About Us
moreinstore.ca screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

moreinstore.ca

Your Inbound Marketing Agency | More in Store Marketing Solutions

Page Load Speed

1.5 sec in total

First Response

76 ms

Resources Loaded

977 ms

Page Rendered

419 ms

moreinstore.ca screenshot

About Website

Welcome to moreinstore.ca homepage info - get ready to check More In Store best content right away, or after learning these important things about moreinstore.ca

Marketing success you can measure. From full inbound campaigns, to inbound specific tactics, I am your inbound specialist delivering real, measurable results.

Visit moreinstore.ca

Key Findings

We analyzed Moreinstore.ca page load time and found that the first response time was 76 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

moreinstore.ca performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

24/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value5.3 s

57/100

10%

TBT (Total Blocking Time)

Value1,810 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.461

19/100

15%

TTI (Time to Interactive)

Value16.2 s

5/100

10%

Network Requests Diagram

moreinstore.ca

76 ms

www.moreinstore.ca

175 ms

jquery-1.7.1.js

52 ms

js

91 ms

layout.min.css

74 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 65% of them (33 requests) were addressed to the original Moreinstore.ca, 8% (4 requests) were made to Fonts.gstatic.com and 6% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (435 ms) belongs to the original domain Moreinstore.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.2 kB (14%)

Content Size

581.8 kB

After Optimization

502.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Moreinstore.ca main page is 581.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 381.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 67.1 kB

  • Original 79.1 kB
  • After minification 72.5 kB
  • After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.1 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 806 B

  • Original 381.4 kB
  • After minification 380.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. More In Store images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 6.2 kB

  • Original 99.0 kB
  • After minification 99.0 kB
  • After compression 92.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 5.0 kB

  • Original 22.2 kB
  • After minification 22.0 kB
  • After compression 17.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Moreinstore.ca needs all CSS files to be minified and compressed as it can save up to 5.0 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (44%)

Requests Now

45

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of More In Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

moreinstore.ca

moreinstore.ca

76 ms

www.moreinstore.ca

www.moreinstore.ca

175 ms

jquery-1.7.1.js

jquery-1.7.1.js

52 ms

js

js

91 ms

layout.min.css

layout.min.css

74 ms

LO_Liftoff_Freemium_Site_Theme.min.css

LO_Liftoff_Freemium_Site_Theme.min.css

361 ms

LO_Liftoff_Freemium_Site_Child_Base.css

LO_Liftoff_Freemium_Site_Child_Base.css

327 ms

mis-custom.min.css

mis-custom.min.css

259 ms

font-awesome.min.css

font-awesome.min.css

46 ms

current.js

current.js

74 ms

embed.js

embed.js

73 ms

mis-custom.min.js

mis-custom.min.js

258 ms

project.js

project.js

87 ms

project.js

project.js

119 ms

loader.js

loader.js

77 ms

v2.js

v2.js

150 ms

207910.js

207910.js

336 ms

index.js

index.js

177 ms

8ba6205d-8997-42cd-8480-a32b39195846.png

8ba6205d-8997-42cd-8480-a32b39195846.png

173 ms

more-in-store-logo-130.png

more-in-store-logo-130.png

165 ms

spray-pray-more-in-store-600.png

spray-pray-more-in-store-600.png

236 ms

CDAP-logo-400.png

CDAP-logo-400.png

266 ms

CDAP-more-in-store-400.png

CDAP-more-in-store-400.png

270 ms

HUGs-Halifax-3lines-centred-transparent-600.png

HUGs-Halifax-3lines-centred-transparent-600.png

268 ms

inbound-marketing-more-in-store-600.png

inbound-marketing-more-in-store-600.png

319 ms

more-in-store-website-grader-600.png

more-in-store-website-grader-600.png

314 ms

blogging-more-in-store-600.png

blogging-more-in-store-600.png

318 ms

lead-generation-more-in-store-600.png

lead-generation-more-in-store-600.png

308 ms

content-audit-more-in-store-600.png

content-audit-more-in-store-600.png

336 ms

social-media-more-in-store-600.png

social-media-more-in-store-600.png

409 ms

training-more-in-store-600.png

training-more-in-store-600.png

348 ms

hubspot-logo-600-tall.png

hubspot-logo-600-tall.png

435 ms

css

css

36 ms

css

css

54 ms

css

css

58 ms

quote-man-60.png

quote-man-60.png

97 ms

5094c85e-e7a9-453f-bef0-cf0172446b9a.png

5094c85e-e7a9-453f-bef0-cf0172446b9a.png

80 ms

puzzle-mis.png

puzzle-mis.png

59 ms

more-in-store-hubspot-gold-hz-colour-m-300.png

more-in-store-hubspot-gold-hz-colour-m-300.png

59 ms

more-in-store-logo-150.png

more-in-store-logo-150.png

59 ms

facebook-black-50.png

facebook-black-50.png

58 ms

twitter-black-50.png

twitter-black-50.png

59 ms

linkedIn-black-50.png

linkedIn-black-50.png

116 ms

instagram-black-50.png

instagram-black-50.png

123 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

43 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

60 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

73 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

76 ms

conversations-embed.js

conversations-embed.js

72 ms

207910.js

207910.js

145 ms

207910.js

207910.js

88 ms

Accessibility Review

moreinstore.ca accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

moreinstore.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

moreinstore.ca SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Moreinstore.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Moreinstore.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

moreinstore.ca

Open Graph data is detected on the main page of More In Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: