Report Summary

  • 60

    Performance

    Renders faster than
    76% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

morgancarter.com.au

Morgan Carter · Product Designer

Page Load Speed

978 ms in total

First Response

291 ms

Resources Loaded

571 ms

Page Rendered

116 ms

morgancarter.com.au screenshot

About Website

Click here to check amazing Morgan Carter content for United States. Otherwise, check out these important facts you probably never knew about morgancarter.com.au

I’m a freelance digital product designer currently living in Sydney. I help startups and small businesses turn complex ideas into intuitive, beautiful products.

Visit morgancarter.com.au

Key Findings

We analyzed Morgancarter.com.au page load time and found that the first response time was 291 ms and then it took 687 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

morgancarter.com.au performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

76/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value220 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0.453

20/100

15%

TTI (Time to Interactive)

Value4.5 s

82/100

10%

Network Requests Diagram

morgancarter.com.au

291 ms

my.css

35 ms

jquery-2.1.3.min.js

9 ms

fastclick.js

65 ms

instantclick.min.js

13 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 74% of them (14 requests) were addressed to the original Morgancarter.com.au, 11% (2 requests) were made to Google-analytics.com and 5% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (291 ms) belongs to the original domain Morgancarter.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.0 kB (23%)

Content Size

396.8 kB

After Optimization

304.7 kB

In fact, the total size of Morgancarter.com.au main page is 396.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 275.3 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 6.5 kB

  • Original 9.4 kB
  • After minification 8.7 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.5 kB or 69% of the original size.

Image Optimization

-1%

Potential reduce by 2.2 kB

  • Original 275.3 kB
  • After minification 273.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morgan Carter images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 32.0 kB

  • Original 52.9 kB
  • After minification 52.9 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 60% of the original size.

CSS Optimization

-87%

Potential reduce by 51.3 kB

  • Original 59.2 kB
  • After minification 45.9 kB
  • After compression 7.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morgancarter.com.au needs all CSS files to be minified and compressed as it can save up to 51.3 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (40%)

Requests Now

15

After Optimization

9

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morgan Carter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

morgancarter.com.au accessibility score

60

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

morgancarter.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

morgancarter.com.au SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morgancarter.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Morgancarter.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Morgan Carter. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: