Tools & Wizards About Us
morgansdirect.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

morgansdirect.co.uk

Morgan's Direct Limited | Office Stationery

Page Load Speed

7.4 sec in total

First Response

1.9 sec

Resources Loaded

4.8 sec

Page Rendered

613 ms

morgansdirect.co.uk screenshot

About Website

Welcome to morgansdirect.co.uk homepage info - get ready to check Morgan S Direct best content right away, or after learning these important things about morgansdirect.co.uk

Morgan's Direct - supplying pens, pencils, folders and other office stationery to businesses and families for over 10 years. All top brands available.

Visit morgansdirect.co.uk

Key Findings

We analyzed Morgansdirect.co.uk page load time and found that the first response time was 1.9 sec and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

morgansdirect.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value16.4 s

0/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

Network Requests Diagram

morgansdirect.co.uk

1937 ms

d3946bda94988ecf752dfa5e158832a3.css

309 ms

css

32 ms

css

36 ms

post-1.css

225 ms

Our browser made a total of 150 requests to load all elements on the main page. We found that 82% of them (123 requests) were addressed to the original Morgansdirect.co.uk, 12% (18 requests) were made to Fonts.gstatic.com and 3% (4 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Morgansdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 518.3 kB (17%)

Content Size

3.0 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Morgansdirect.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 393.4 kB

  • Original 475.3 kB
  • After minification 470.3 kB
  • After compression 81.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 393.4 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 50.0 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morgan S Direct images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 74.8 kB

  • Original 577.5 kB
  • After minification 577.5 kB
  • After compression 502.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 74.8 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 75 (60%)

Requests Now

125

After Optimization

50

  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morgan S Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 67 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morgansdirect.co.uk

morgansdirect.co.uk

1937 ms

d3946bda94988ecf752dfa5e158832a3.css

d3946bda94988ecf752dfa5e158832a3.css

309 ms

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css

32 ms

css

css

36 ms

post-1.css

post-1.css

225 ms

post-44069.css

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236 ms

css

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34 ms

jquery.min.js

jquery.min.js

349 ms

jquery-migrate.min.js

jquery-migrate.min.js

239 ms

md5.js

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238 ms

util.js

util.js

348 ms

public.min.js

public.min.js

598 ms

headerScript.min.js

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349 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

349 ms

trustBoxScript.min.js

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383 ms

jquery.blockUI.min.js

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382 ms

add-to-cart.min.js

add-to-cart.min.js

597 ms

js.cookie.min.js

js.cookie.min.js

599 ms

woocommerce.min.js

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599 ms

underscore.min.js

underscore.min.js

610 ms

public-main.js

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610 ms

wp-util.min.js

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jquery.validate.min.js

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forminator-form.min.js

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front.multi.min.js

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intlTelInput.min.js

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libphonenumber.min.js

libphonenumber.min.js

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xoo-wsc-main.js

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613 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

615 ms

custom.js

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615 ms

js

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61 ms

post-44667.css

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571 ms

css

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85 ms

core.min.js

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572 ms

menu.min.js

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573 ms

dom-ready.min.js

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573 ms

hooks.min.js

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572 ms

i18n.min.js

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574 ms

a11y.min.js

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661 ms

autocomplete.min.js

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661 ms

frontend.min.js

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660 ms

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44 ms

main.js

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659 ms

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509 ms

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common.min.js

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580 ms

hustle-ui.min.js

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651 ms

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43 ms

front.min.js

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468 ms

datepicker.min.js

datepicker.min.js

470 ms

date-picker.js

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463 ms

main.js

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tp.min.js

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11 ms

api-request.min.js

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url.min.js

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gtm.js

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226 ms

api-fetch.min.js

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297 ms

wp-polyfill.min.js

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300 ms

frontend.min.js

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331 ms

button.js

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465 ms

index.js

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385 ms

sourcebuster.min.js

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order-attribution.min.js

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pum-site-scripts.js

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374 ms

owl.carousel.min.js

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374 ms

frontend.min.js

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463 ms

modals.min.js

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462 ms

imagesloaded.min.js

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462 ms

slick.min.js

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461 ms

webpack-pro.runtime.min.js

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462 ms

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503 ms

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134 ms

frontend-modules.min.js

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503 ms

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135 ms

frontend.min.js

frontend.min.js

486 ms

waypoints.min.js

waypoints.min.js

488 ms

frontend.min.js

frontend.min.js

500 ms

elements-handlers.min.js

elements-handlers.min.js

501 ms

lazyload.min.js

lazyload.min.js

555 ms

eicons.woff

eicons.woff

707 ms

open-sans-v27-latin-ext_latin-regular.woff

open-sans-v27-latin-ext_latin-regular.woff

475 ms

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open-sans-v27-latin-ext_latin-700.woff

494 ms

hustle-icons-font.woff

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494 ms

Woo-Side-Cart.woff

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495 ms

star.woff

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542 ms

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755 ms

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Command-Brand-Logo.jpg

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334 ms

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335 ms

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384 ms

berol-logo_450x450.png

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386 ms

BISLEY_logo_640x560.png

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388 ms

otterhouse-logo.png

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400 ms

Canon-Logo.jpg

Canon-Logo.jpg

406 ms

class.webp

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465 ms

morgans.jpg

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465 ms

collins-signature.jpg

collins-signature.jpg

466 ms

county-stationery.gif

county-stationery.gif

477 ms

creativ-company-logo.png

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478 ms

Cross-Brand-Logo.jpg

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483 ms

eco-eco-Logo.jpg

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571 ms

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logo.png

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503 ms

Pukka-A4-Pastel-Colours-Ring-Binder-Folder-main-300x300.jpg

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502 ms

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492 ms

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Cross-Original-Universal-Ballpoint-Refill-main-300x300.jpg

551 ms

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MOR-Q3A-25-Black1-300x300.jpg

514 ms

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MOR-Slim-25-2WTV-Black1-300x300.jpg

508 ms

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MOR-25-Monthly-Engagement1-300x300.jpg

509 ms

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485 ms

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Asset-3.png

482 ms

woocommerce-smallscreen.min.css

woocommerce-smallscreen.min.css

80 ms

Accessibility Review

morgansdirect.co.uk accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

morgansdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

morgansdirect.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morgansdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morgansdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morgansdirect.co.uk

Open Graph data is detected on the main page of Morgan S Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: