Tools & Wizards About Us
morganton.com screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 0

    Best Practices

  • 90

    SEO

    Google-friendlier than
    68% of websites

morganton.com

The News Herald | Breaking News | | Read Morganton, NC and Burke County breaking news. Get latest news, events and information on North Carolina sport...

Page Load Speed

2.6 sec in total

First Response

19 ms

Resources Loaded

2 sec

Page Rendered

526 ms

morganton.com screenshot

About Website

Welcome to morganton.com homepage info - get ready to check Morganton best content for United States right away, or after learning these important things about morganton.com

Read breaking news for Morganton, and Burke County, North Carolina. Get the latest on weather, crime, sports, entertainment and more.

Visit morganton.com

Key Findings

We analyzed Morganton.com page load time and found that the first response time was 19 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

morganton.com performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value7,520 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.878

3/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

morganton.com

19 ms

morganton.com

72 ms

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

83 ms

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

83 ms

lee.ds.css

72 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 22% of them (17 requests) were addressed to the original Morganton.com, 32% (25 requests) were made to Bloximages.newyork1.vip.townnews.com and 8% (6 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Polyfill.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 516.3 kB (45%)

Content Size

1.2 MB

After Optimization

634.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morganton.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. HTML takes 514.1 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 463.3 kB

  • Original 514.1 kB
  • After minification 422.6 kB
  • After compression 50.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 91.5 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 463.3 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 44.6 kB
  • After minification 44.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morganton images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 37.2 kB

  • Original 512.5 kB
  • After minification 512.4 kB
  • After compression 475.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-20%

Potential reduce by 15.8 kB

  • Original 79.5 kB
  • After minification 79.5 kB
  • After compression 63.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morganton.com needs all CSS files to be minified and compressed as it can save up to 15.8 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (74%)

Requests Now

58

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morganton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morganton.com

morganton.com

19 ms

morganton.com

morganton.com

72 ms

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

bootstrap.min.87df60d54091cf1e8f8173c2e568260c.css

83 ms

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

layout.5bce7eb56c23d79d6ab89ab093c281ea.css

83 ms

lee.ds.css

lee.ds.css

72 ms

flex-notification-controls.e115619c5ab5d4eb38fbd29cc0d2ea9b.css

flex-notification-controls.e115619c5ab5d4eb38fbd29cc0d2ea9b.css

76 ms

owl.carousel.d631cca58a0d014854c4a6c1815f1da3.css

owl.carousel.d631cca58a0d014854c4a6c1815f1da3.css

71 ms

osano.js

osano.js

100 ms

access.d7adebba498598b0ec2c.js

access.d7adebba498598b0ec2c.js

59 ms

jquery.min.d6d18fcf88750a16d256e72626e676a6.js

jquery.min.d6d18fcf88750a16d256e72626e676a6.js

99 ms

user.js

user.js

96 ms

bootstrap.min.d457560d3dfbf1d56a225eb99d7b0702.js

bootstrap.min.d457560d3dfbf1d56a225eb99d7b0702.js

116 ms

common.08a61544f369cc43bf02e71b2d10d49f.js

common.08a61544f369cc43bf02e71b2d10d49f.js

99 ms

tnt.ee95c0b6f1daceb31bf5ef84353968c6.js

tnt.ee95c0b6f1daceb31bf5ef84353968c6.js

97 ms

application.3c64d611e594b45dd35b935162e79d85.js

application.3c64d611e594b45dd35b935162e79d85.js

114 ms

polyfill.min.js

polyfill.min.js

1069 ms

apstag.js

apstag.js

113 ms

tnt.navigation.accessibility.7a9170240d21440159b9bd59db72933b.js

tnt.navigation.accessibility.7a9170240d21440159b9bd59db72933b.js

125 ms

morganton.com.v2.js

morganton.com.v2.js

129 ms

owl.carousel.50dc41fa734414148ce4b489fd904c5f.js

owl.carousel.50dc41fa734414148ce4b489fd904c5f.js

123 ms

tnt.notify.a814fe612f2dcba9061edc229aeaf90b.js

tnt.notify.a814fe612f2dcba9061edc229aeaf90b.js

124 ms

tnt.notify.panel.bacbeac9a1ca6ee75b79b21a0e2e99f2.js

tnt.notify.panel.bacbeac9a1ca6ee75b79b21a0e2e99f2.js

122 ms

firebase-app.js

firebase-app.js

119 ms

firebase-messaging.js

firebase-messaging.js

121 ms

messaging.js

messaging.js

92 ms

tnt.ads.adverts.66a3812a7b5c12fde8cd998fd691ad7d.js

tnt.ads.adverts.66a3812a7b5c12fde8cd998fd691ad7d.js

127 ms

tracking.js

tracking.js

119 ms

prebid8.39.0.js

prebid8.39.0.js

122 ms

lee.common.js

lee.common.js

127 ms

fontawesome.568f3d1ab17b33ce05854081baadadac.js

fontawesome.568f3d1ab17b33ce05854081baadadac.js

127 ms

tracker.js

tracker.js

118 ms

op.js

op.js

109 ms

morganton.com.js

morganton.com.js

124 ms

dfp.lazy.ozone.js

dfp.lazy.ozone.js

117 ms

gtm.js

gtm.js

60 ms

apstag.js

apstag.js

35 ms

analytics.js

analytics.js

24 ms

gtm.js

gtm.js

26 ms

gtm.js

gtm.js

46 ms

publisher:getClientId

publisher:getClientId

167 ms

destination

destination

29 ms

collect

collect

14 ms

collect

collect

27 ms

720359c8-a165-11ec-939c-b3f738f108a4.png

720359c8-a165-11ec-939c-b3f738f108a4.png

77 ms

%7B%7Bimage%7D%7D

%7B%7Bimage%7D%7D

74 ms

user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.png

user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.png

76 ms

newsplus_white.png

newsplus_white.png

76 ms

logo-tagline.png

logo-tagline.png

91 ms

analytics.min.js

analytics.min.js

90 ms

tracker.gif

tracker.gif

86 ms

gtm.js

gtm.js

60 ms

19 ms

33 ms

82 ms

settings

settings

46 ms

71 ms

serif-ds.woff

serif-ds.woff

71 ms

5b5dc540-ca6c-013a-51e3-0cc47a8ffaac

5b5dc540-ca6c-013a-51e3-0cc47a8ffaac

63 ms

65 ms

iframe

iframe

118 ms

870.bundle.6e2976b75e60ab2b2bf8.js

870.bundle.6e2976b75e60ab2b2bf8.js

101 ms

tsub-middleware.bundle.77315eced46c5ae4c052.js

tsub-middleware.bundle.77315eced46c5ae4c052.js

102 ms

64 ms

js

js

97 ms

linkid.js

linkid.js

59 ms

54 ms

13 ms

collect

collect

132 ms

collect

collect

133 ms

ml.gz.js

ml.gz.js

125 ms

ga-audiences

ga-audiences

54 ms

i

i

13 ms

appnexus

appnexus

15 ms

rubicon

rubicon

3 ms

pixel

pixel

26 ms

pixel

pixel

48 ms

google

google

5 ms

Accessibility Review

morganton.com accessibility score

100

Accessibility Issues

SEO Factors

morganton.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morganton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morganton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morganton.com

Open Graph data is detected on the main page of Morganton. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: