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morningwin.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

morningwin.com

Page Load Speed

4.6 sec in total

First Response

350 ms

Resources Loaded

4 sec

Page Rendered

261 ms

morningwin.com screenshot

About Website

Welcome to morningwin.com homepage info - get ready to check Morningwin best content right away, or after learning these important things about morningwin.com

belVita Breakfast Biscuits are the perfect source of nutritious, sustained energy. With 18-20 g of whole grain, fiber, and B vitamins, belVita comes in five delicious flavors: Golden Oat, Blueberry, A...

Visit morningwin.com

Key Findings

We analyzed Morningwin.com page load time and found that the first response time was 350 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

morningwin.com performance score

0

Network Requests Diagram

www.belvitabreakfast.com

350 ms

belVita-styles.css

86 ms

belvita-new-v2.css

238 ms

jquery-1.7.1.min.js

398 ms

plugins.min.js

245 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Morningwin.com, 10% (6 requests) were made to Inpref.com and 7% (4 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Belvitabreakfast.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 704.7 kB (37%)

Content Size

1.9 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morningwin.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 779.6 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 26.3 kB

  • Original 35.3 kB
  • After minification 33.4 kB
  • After compression 9.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.3 kB or 75% of the original size.

Image Optimization

-5%

Potential reduce by 41.8 kB

  • Original 779.6 kB
  • After minification 737.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morningwin images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 383.4 kB

  • Original 564.8 kB
  • After minification 544.1 kB
  • After compression 181.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 383.4 kB or 68% of the original size.

CSS Optimization

-50%

Potential reduce by 253.1 kB

  • Original 507.8 kB
  • After minification 496.6 kB
  • After compression 254.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morningwin.com needs all CSS files to be minified and compressed as it can save up to 253.1 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (56%)

Requests Now

52

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morningwin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.belvitabreakfast.com

www.belvitabreakfast.com

350 ms

belVita-styles.css

belVita-styles.css

86 ms

belvita-new-v2.css

belvita-new-v2.css

238 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

398 ms

plugins.min.js

plugins.min.js

245 ms

nav.js

nav.js

168 ms

flavors-v2.js

flavors-v2.js

168 ms

edge.0.1.3.min.js

edge.0.1.3.min.js

325 ms

steam.js

steam.js

250 ms

TradeGothic.css

TradeGothic.css

1307 ms

css

css

23 ms

2a5567

2a5567

26 ms

belvita-mobile-v2.css

belvita-mobile-v2.css

183 ms

widgets.js

widgets.js

83 ms

close-menu.png

close-menu.png

124 ms

bkg.kitchen.jpg

bkg.kitchen.jpg

181 ms

home-4hrs.png

home-4hrs.png

127 ms

stamp-crunchy.png

stamp-crunchy.png

139 ms

home-cranorange.png

home-cranorange.png

681 ms

home-cranorange-setup.png

home-cranorange-setup.png

645 ms

home-bites.png

home-bites.png

925 ms

back-to-top.png

back-to-top.png

249 ms

gtm.js

gtm.js

25 ms

bkg.header.repeat.jpg

bkg.header.repeat.jpg

267 ms

nav-bg.jpg

nav-bg.jpg

265 ms

belvita-logo.png

belvita-logo.png

313 ms

menu-icon-crunchy.png

menu-icon-crunchy.png

320 ms

arrow-white-right.png

arrow-white-right.png

339 ms

menu-icon-soft-baked.png

menu-icon-soft-baked.png

399 ms

menu-icon-bites.png

menu-icon-bites.png

406 ms

menu-icon-pairings.png

menu-icon-pairings.png

431 ms

menu-icon-breakfast-matters.png

menu-icon-breakfast-matters.png

500 ms

menu-icon-videos.png

menu-icon-videos.png

500 ms

dot.png

dot.png

522 ms

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21 ms

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

20 ms

analytics.js

analytics.js

11 ms

frosmo.easy.js

frosmo.easy.js

344 ms

controltag

controltag

29 ms

collect

collect

23 ms

controltag.js.f8e94fa978cc2569e4b4423df4245d7e

controltag.js.f8e94fa978cc2569e4b4423df4245d7e

21 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

128 ms

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

tweet_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

54 ms

belvitabreakfast_com_.js

belvitabreakfast_com_.js

91 ms

segmentApi

segmentApi

209 ms

location

location

208 ms

messageApi

messageApi

245 ms

jot.html

jot.html

27 ms

optimizerApi

optimizerApi

104 ms

optimizerApi

optimizerApi

590 ms

dot-hover.png

dot-hover.png

89 ms

optout_check

optout_check

29 ms

get

get

66 ms

a.gif

a.gif

55 ms

generic

generic

11 ms

genericusersync.ashx

genericusersync.ashx

10 ms

optimizerApi

optimizerApi

507 ms

generic

generic

6 ms

SEO Factors

morningwin.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morningwin.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Morningwin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morningwin.com

Open Graph data is detected on the main page of Morningwin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: