Tools & Wizards About Us
morphyrichards.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

morphyrichards.com

Morphy Richards - High End Kitchen & Home Appliances

Page Load Speed

3 sec in total

First Response

508 ms

Resources Loaded

2.2 sec

Page Rendered

203 ms

morphyrichards.com screenshot

About Website

Click here to check amazing Morphy Richards content for United Kingdom. Otherwise, check out these important facts you probably never knew about morphyrichards.com

Thinking just beyond the basic needs of living. It's about embracing the art of minimalism while still championing iconic design, portable convenience, versatile functionality, and contemporary li...

Visit morphyrichards.com

Key Findings

We analyzed Morphyrichards.com page load time and found that the first response time was 508 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

morphyrichards.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value7.5 s

26/100

10%

TBT (Total Blocking Time)

Value3,400 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.3 s

3/100

10%

Network Requests Diagram

morphyrichards.com

508 ms

gtm.js

78 ms

lazysizes.min.js

55 ms

global.min.js

68 ms

bat.js

58 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 86% of them (66 requests) were addressed to the original Morphyrichards.com, 3% (2 requests) were made to Googletagmanager.com and 3% (2 requests) were made to Bat.bing.com. The less responsive or slowest element that took the longest time to load (576 ms) belongs to the original domain Morphyrichards.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 504.5 kB (46%)

Content Size

1.1 MB

After Optimization

580.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morphyrichards.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 586.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 495.5 kB

  • Original 586.4 kB
  • After minification 577.4 kB
  • After compression 90.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 495.5 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 5.7 kB

  • Original 242.9 kB
  • After minification 237.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morphy Richards images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 423 B

  • Original 177.7 kB
  • After minification 177.7 kB
  • After compression 177.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 2.8 kB

  • Original 78.1 kB
  • After minification 78.1 kB
  • After compression 75.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morphyrichards.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 65 (87%)

Requests Now

75

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morphy Richards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morphyrichards.com

morphyrichards.com

508 ms

gtm.js

gtm.js

78 ms

lazysizes.min.js

lazysizes.min.js

55 ms

global.min.js

global.min.js

68 ms

bat.js

bat.js

58 ms

preloads.js

preloads.js

69 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

57 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

65 ms

base.css

base.css

99 ms

mibao.js

mibao.js

106 ms

globo.formbuilder.index.js

globo.formbuilder.index.js

108 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

72 ms

section.css

section.css

108 ms

general-block.css

general-block.css

108 ms

index-mibao.css

index-mibao.css

105 ms

pre_flickityt4s.min.css

pre_flickityt4s.min.css

110 ms

slideshow.css

slideshow.css

107 ms

content-position.css

content-position.css

113 ms

slider-settings.css

slider-settings.css

111 ms

button-style.css

button-style.css

109 ms

top-head.css

top-head.css

125 ms

tabs.css

tabs.css

111 ms

collection-products.css

collection-products.css

113 ms

topheading-section.css

topheading-section.css

112 ms

hero.css

hero.css

123 ms

image-text.css

image-text.css

123 ms

feature-columns.css

feature-columns.css

123 ms

newsletter.css

newsletter.css

122 ms

icon-social.css

icon-social.css

120 ms

footer.css

footer.css

155 ms

mibao-language.js

mibao-language.js

234 ms

drawer.min.css

drawer.min.css

198 ms

snippet.js

snippet.js

63 ms

187121574.js

187121574.js

37 ms

gtm.js

gtm.js

80 ms

fbevents.js

fbevents.js

50 ms

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

115 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

70 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

149 ms

0e8f898d2d204ad2b948ca5444de360e.thumbnail.0000000000_1x1.jpg

0e8f898d2d204ad2b948ca5444de360e.thumbnail.0000000000_1x1.jpg

218 ms

logo-1_3x_c909a20c-2d7b-43cf-9e5a-b1959b5d380f.png

logo-1_3x_c909a20c-2d7b-43cf-9e5a-b1959b5d380f.png

207 ms

logo-1_3x_c909a20c-2d7b-43cf-9e5a-b1959b5d380f.png

logo-1_3x_c909a20c-2d7b-43cf-9e5a-b1959b5d380f.png

137 ms

m_banner_01.jpg

m_banner_01.jpg

208 ms

MR_banner01.jpg

MR_banner01.jpg

207 ms

b69536cdc9f44af28e9a48273825e724.thumbnail.0000000000.jpg

b69536cdc9f44af28e9a48273825e724.thumbnail.0000000000.jpg

206 ms

Over_80_Years_of_Smart_Ideas_ce17cd13-fd39-4e29-ab40-4ca3160eba07.jpg

Over_80_Years_of_Smart_Ideas_ce17cd13-fd39-4e29-ab40-4ca3160eba07.jpg

210 ms

187121574

187121574

366 ms

m_banner_01.jpg

m_banner_01.jpg

247 ms

MR_banner01.jpg

MR_banner01.jpg

290 ms

m_mr_banner_01.png

m_mr_banner_01.png

257 ms

mr_banner_03.jpg

mr_banner_03.jpg

244 ms

20240412171315.jpg

20240412171315.jpg

131 ms

style1.jpg

style1.jpg

132 ms

smart_if_tu_2x_cfd61a93-a95e-4cc3-9a1f-4c1f88f844e4.png

smart_if_tu_2x_cfd61a93-a95e-4cc3-9a1f-4c1f88f844e4.png

151 ms

Morphy_Richards_x_the_British_Museum_3x_94d45671-50b6-4fe0-95fa-d77d953b2cc2.png

Morphy_Richards_x_the_British_Museum_3x_94d45671-50b6-4fe0-95fa-d77d953b2cc2.png

394 ms

news_jpg_1.png

news_jpg_1.png

276 ms

new_jg2.png

new_jg2.png

443 ms

new_jp3.png

new_jp3.png

314 ms

new_jp4.png

new_jp4.png

321 ms

This_Week_s_Hot_Reads1.jpg

This_Week_s_Hot_Reads1.jpg

341 ms

This_Week_s_Hot_Reads2.png

This_Week_s_Hot_Reads2.png

325 ms

This_Week_s_Hot_Reads4.png

This_Week_s_Hot_Reads4.png

576 ms

This_Week_s_Hot_Reads3.png

This_Week_s_Hot_Reads3.png

361 ms

Join_Our_Distribution_Network.jpg

Join_Our_Distribution_Network.jpg

391 ms

clarity.js

clarity.js

19 ms

custom-effect.css

custom-effect.css

31 ms

t4s-animation.css

t4s-animation.css

22 ms

loading.css

loading.css

21 ms

mobile_nav.css

mobile_nav.css

20 ms

mini-cart.css

mini-cart.css

24 ms

back-to-top.css

back-to-top.css

24 ms

login-sidebar.css

login-sidebar.css

29 ms

search-hidden.css

search-hidden.css

24 ms

theme.css

theme.css

20 ms

line-awesome.min.css

line-awesome.min.css

26 ms

colors.css

colors.css

23 ms

c.gif

c.gif

8 ms

Accessibility Review

morphyrichards.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

morphyrichards.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

morphyrichards.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morphyrichards.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morphyrichards.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morphyrichards.com

Open Graph data is detected on the main page of Morphy Richards. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: