Tools & Wizards About Us
morplan.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

morplan.com

Retail Wholesale | B2B Wholesale | Nationwide - Morplan

Page Load Speed

4.1 sec in total

First Response

199 ms

Resources Loaded

3 sec

Page Rendered

964 ms

morplan.com screenshot

About Website

Visit morplan.com now to see the best up-to-date Morplan content for United Kingdom and also check out these interesting facts you probably never knew about morplan.com

Morplan is the number one supplier to the UK's retail and fashion industries. Next day delivery available and competitive prices on all retail supplies

Visit morplan.com

Key Findings

We analyzed Morplan.com page load time and found that the first response time was 199 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

morplan.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value2,500 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

morplan.com

199 ms

1736 ms

styles.css

41 ms

amslick.min.css

30 ms

swiper.min.css

60 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 36% of them (19 requests) were addressed to the original Morplan.com, 42% (22 requests) were made to Morplan-965c.kxcdn.com and 6% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Morplan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (49%)

Content Size

2.1 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morplan.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 996.8 kB

  • Original 1.1 MB
  • After minification 692.7 kB
  • After compression 84.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 389.0 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 996.8 kB or 92% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 708.9 kB
  • After minification 708.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morplan images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 219 B

  • Original 272.4 kB
  • After minification 272.4 kB
  • After compression 272.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-69%

Potential reduce by 37.9 kB

  • Original 55.1 kB
  • After minification 17.9 kB
  • After compression 17.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morplan.com needs all CSS files to be minified and compressed as it can save up to 37.9 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (32%)

Requests Now

50

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 50 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morplan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morplan.com

morplan.com

199 ms

1736 ms

styles.css

styles.css

41 ms

amslick.min.css

amslick.min.css

30 ms

swiper.min.css

swiper.min.css

60 ms

custom.css

custom.css

55 ms

ammegamenulite.css

ammegamenulite.css

36 ms

ammenu.css

ammenu.css

55 ms

livehelp.js

livehelp.js

58 ms

otSDKStub.js

otSDKStub.js

54 ms

klevu.js

klevu.js

56 ms

quick-search-theme.js

quick-search-theme.js

68 ms

1baf56d9-937c-4285-b085-6011215bdd55.json

1baf56d9-937c-4285-b085-6011215bdd55.json

30 ms

gophstlg.js

gophstlg.js

325 ms

morplan-logo.svg

morplan-logo.svg

25 ms

gb.svg

gb.svg

14 ms

ie.svg

ie.svg

23 ms

location

location

41 ms

otBannerSdk.js

otBannerSdk.js

21 ms

icon-trustpilot-43.svg

icon-trustpilot-43.svg

225 ms

alpine.min.js

alpine.min.js

135 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

181 ms

84041.js

84041.js

218 ms

hp-img-augmented-1.jpg

hp-img-augmented-1.jpg

135 ms

hp-img-storeplanner-2.jpg

hp-img-storeplanner-2.jpg

179 ms

hp-img-logoprint-3.jpg

hp-img-logoprint-3.jpg

177 ms

hp-cats-paperbags.jpeg

hp-cats-paperbags.jpeg

178 ms

hp-cats-rails.jpg

hp-cats-rails.jpg

177 ms

hp-cats-bluecity.jpg

hp-cats-bluecity.jpg

179 ms

hp-cats-queenvogue.jpeg

hp-cats-queenvogue.jpeg

211 ms

hp-cats-slatwall.jpg

hp-cats-slatwall.jpg

210 ms

hp-cats-hangers.jpg

hp-cats-hangers.jpg

210 ms

hp-cats-mannequins.jpg

hp-cats-mannequins.jpg

209 ms

hp-cats-ecofriendly.jpg

hp-cats-ecofriendly.jpg

209 ms

hp-cats-mailorder.jpg

hp-cats-mailorder.jpg

210 ms

hp-inspiration-main-01.jpeg

hp-inspiration-main-01.jpeg

213 ms

hp-inspiration-sml-01.jpg

hp-inspiration-sml-01.jpg

210 ms

hp-inspiration-sml-02.jpg

hp-inspiration-sml-02.jpg

210 ms

hp-inspiration-sml-03.jpg

hp-inspiration-sml-03.jpg

211 ms

hp-inspiration-sml-04.jpg

hp-inspiration-sml-04.jpg

212 ms

icon_courierdelivery_white.svg

icon_courierdelivery_white.svg

131 ms

icon_storeplanner_white.svg

icon_storeplanner_white.svg

130 ms

icon_stores_white.svg

icon_stores_white.svg

128 ms

icon_ecofriendly_white.svg

icon_ecofriendly_white.svg

129 ms

hp_usp_catalogue_04.svg

hp_usp_catalogue_04.svg

131 ms

hp_usp_heritage.svg

hp_usp_heritage.svg

310 ms

hp-banner-ticktock-desktop-01.jpg

hp-banner-ticktock-desktop-01.jpg

456 ms

hp-desktop-may-generic-01.jpg

hp-desktop-may-generic-01.jpg

556 ms

hp-desktop-may-clearance-01.jpg

hp-desktop-may-clearance-01.jpg

534 ms

113 ms

412.js

412.js

151 ms

owl.carousel.css

owl.carousel.css

179 ms

gophstlg_1693400192230_es5.js

gophstlg_1693400192230_es5.js

24 ms

Accessibility Review

morplan.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

morplan.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

morplan.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morplan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morplan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morplan.com

Open Graph data is detected on the main page of Morplan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: