Access morrisons.co.uk. Home page - Morrisons - Online Food Shopping & Grocery Delivery - Morrisons

First Response

339 ms

Resources Loaded

48.5 sec

Page Rendered

13 sec

morrisons.co.uk screenshot

About Website

Visit morrisons.co.uk now to see the best up-to-date Morrisons content for United Kingdom and also check out these interesting facts you probably never knew about morrisons.co.uk

Home page - Morrisons - Browse and shop to find great offers, savings and more. Shop our range today and get home delivery!

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Key Findings

We analyzed Morrisons.co.uk page load time and found that the first response time was 339 ms and then it took 61.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 3 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

morrisons.co.uk

339 ms

morrisons.co.uk

1107 ms

startWebshop.do

613 ms

customFonts.css

264 ms

homepage.css

423 ms

Our browser made a total of 136 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Morrisons.co.uk, 67% (91 requests) were made to Groceries.morrisons.com and 4% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (20.5 sec) relates to the external source 4839030.fls.doubleclick.net.

Content Size

2.2 MB

After Optimization

1.6 MB

In fact, the total size of Morrisons.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 139.2 kB

Original 173.9 kB
After minification 155.4 kB
After compression 34.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.5 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.2 kB or 80% of the original size.

Image Optimization

-6%

Potential reduce by 71.5 kB

Original 1.3 MB
After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morrisons images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 421.4 kB

Original 718.2 kB
After minification 697.7 kB
After compression 296.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 421.4 kB or 59% of the original size.

Requests Now

127

After Optimization

55

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morrisons. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morrisons.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morrisons.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morrisons.co.uk

Open Graph description is not detected on the main page of Morrisons. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: