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morsefreshmarket.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

morsefreshmarket.com

Morse Fresh Market Grocery Store Rogers Park Chicago - Home

Page Load Speed

1.8 sec in total

First Response

113 ms

Resources Loaded

1.4 sec

Page Rendered

308 ms

morsefreshmarket.com screenshot

About Website

Visit morsefreshmarket.com now to see the best up-to-date Morse Fresh Market content and also check out these interesting facts you probably never knew about morsefreshmarket.com

Morse Fresh Market is a locally owned produce and garden market that has been servicing the community from its Rogers Park location since 2004. Morse Fresh Market is committed to presenting its broad ...

Visit morsefreshmarket.com

Key Findings

We analyzed Morsefreshmarket.com page load time and found that the first response time was 113 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

morsefreshmarket.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value130 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.307

38/100

15%

TTI (Time to Interactive)

Value16.2 s

6/100

10%

Network Requests Diagram

morsefreshmarket.com

113 ms

www.morsefreshmarket.com

378 ms

js

71 ms

module_default.css

39 ms

djmegamenu.css

90 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 84% of them (47 requests) were addressed to the original Morsefreshmarket.com, 4% (2 requests) were made to Fonts.googleapis.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (378 ms) belongs to the original domain Morsefreshmarket.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 958.4 kB (30%)

Content Size

3.2 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morsefreshmarket.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 23.3 kB

  • Original 30.6 kB
  • After minification 27.8 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.3 kB or 76% of the original size.

Image Optimization

-11%

Potential reduce by 246.6 kB

  • Original 2.3 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Morse Fresh Market needs image optimization as it can save up to 246.6 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 460.6 kB

  • Original 677.2 kB
  • After minification 673.9 kB
  • After compression 216.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 460.6 kB or 68% of the original size.

CSS Optimization

-87%

Potential reduce by 228.0 kB

  • Original 262.4 kB
  • After minification 224.9 kB
  • After compression 34.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morsefreshmarket.com needs all CSS files to be minified and compressed as it can save up to 228.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (62%)

Requests Now

52

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morse Fresh Market. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

morsefreshmarket.com

morsefreshmarket.com

113 ms

www.morsefreshmarket.com

www.morsefreshmarket.com

378 ms

js

js

71 ms

module_default.css

module_default.css

39 ms

djmegamenu.css

djmegamenu.css

90 ms

animations.css

animations.css

107 ms

offcanvas.css

offcanvas.css

102 ms

djmobilemenu.css

djmobilemenu.css

119 ms

font-awesome.min.css

font-awesome.min.css

44 ms

jquery.min.js

jquery.min.js

211 ms

jquery-noconflict.js

jquery-noconflict.js

133 ms

jquery-migrate.min.js

jquery-migrate.min.js

136 ms

caption.js

caption.js

142 ms

core.js

core.js

143 ms

acymailing_module.js

acymailing_module.js

167 ms

jquery.djmegamenu.js

jquery.djmegamenu.js

169 ms

jquery.djmobilemenu.js

jquery.djmobilemenu.js

171 ms

system.css

system.css

178 ms

general.css

general.css

180 ms

bootstrap.css

bootstrap.css

290 ms

style.css

style.css

204 ms

n2-ss-1.css

n2-ss-1.css

230 ms

n2.js

n2.js

278 ms

nextend-gsap.min.js

nextend-gsap.min.js

278 ms

nextend-frontend.min.js

nextend-frontend.min.js

300 ms

smartslider-frontend.min.js

smartslider-frontend.min.js

316 ms

smartslider-simple-type-frontend.min.js

smartslider-simple-type-frontend.min.js

261 ms

n2-ss-1.js

n2-ss-1.js

300 ms

bootstrap.min.js

bootstrap.min.js

320 ms

addthis_widget.js

addthis_widget.js

84 ms

system.css

system.css

92 ms

css

css

35 ms

css

css

53 ms

animate.min.css

animate.min.css

123 ms

animate.ext.css

animate.ext.css

94 ms

analytics.js

analytics.js

203 ms

content-bg.gif

content-bg.gif

156 ms

header-bg.png

header-bg.png

123 ms

logo.png

logo.png

124 ms

meat1.jpg

meat1.jpg

170 ms

meat2.jpg

meat2.jpg

168 ms

seafood1.jpg

seafood1.jpg

170 ms

seafood2.jpg

seafood2.jpg

169 ms

produce1.jpg

produce1.jpg

176 ms

produce2.jpg

produce2.jpg

176 ms

produce3.jpg

produce3.jpg

198 ms

store-specials.png

store-specials.png

200 ms

recipes-btn.png

recipes-btn.png

186 ms

location-btn.png

location-btn.png

187 ms

employment-btn.png

employment-btn.png

213 ms

morse-fresh-market1.jpg

morse-fresh-market1.jpg

213 ms

list1_marker.png

list1_marker.png

212 ms

credit-cards.png

credit-cards.png

216 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVcUwaEQXjM.ttf

42 ms

k3kUo8kEI-tA1RRcTZGmTlHGCaKn8wf-.ttf

k3kUo8kEI-tA1RRcTZGmTlHGCaKn8wf-.ttf

51 ms

collect

collect

24 ms

Accessibility Review

morsefreshmarket.com accessibility score

100

Accessibility Issues

Best Practices

morsefreshmarket.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

morsefreshmarket.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morsefreshmarket.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morsefreshmarket.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morsefreshmarket.com

Open Graph description is not detected on the main page of Morse Fresh Market. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: