Tools & Wizards About Us
mortons.ie screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

mortons.ie

Mortons

Page Load Speed

2.8 sec in total

First Response

206 ms

Resources Loaded

1.9 sec

Page Rendered

691 ms

mortons.ie screenshot

About Website

Visit mortons.ie now to see the best up-to-date Mortons content and also check out these interesting facts you probably never knew about mortons.ie

Visit mortons.ie

Key Findings

We analyzed Mortons.ie page load time and found that the first response time was 206 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

mortons.ie performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value19.5 s

0/100

25%

SI (Speed Index)

Value12.8 s

3/100

10%

TBT (Total Blocking Time)

Value520 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

mortons.ie

206 ms

www.mortons.ie

59 ms

js

77 ms

styles.css

15 ms

wishlist.css

31 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 89% of them (56 requests) were addressed to the original Mortons.ie, 8% (5 requests) were made to Use.typekit.net and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (983 ms) belongs to the original domain Mortons.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.3 kB (2%)

Content Size

8.8 MB

After Optimization

8.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mortons.ie main page is 8.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 8.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 138.0 kB

  • Original 177.2 kB
  • After minification 173.1 kB
  • After compression 39.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.0 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 8.5 MB
  • After minification 8.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mortons images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 719 B

  • Original 153.9 kB
  • After minification 153.9 kB
  • After compression 153.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 613 B

  • Original 44.2 kB
  • After minification 44.2 kB
  • After compression 43.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mortons.ie has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (69%)

Requests Now

54

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mortons. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mortons.ie

mortons.ie

206 ms

www.mortons.ie

www.mortons.ie

59 ms

js

js

77 ms

styles.css

styles.css

15 ms

wishlist.css

wishlist.css

31 ms

flatsome.css

flatsome.css

34 ms

flatsome-shop.css

flatsome-shop.css

31 ms

style.css

style.css

54 ms

script.min.js

script.min.js

40 ms

frontend-gtag.min.js

frontend-gtag.min.js

41 ms

jquery.min.js

jquery.min.js

50 ms

jquery-migrate.min.js

jquery-migrate.min.js

48 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

51 ms

js.cookie.min.js

js.cookie.min.js

59 ms

wc-blocks.css

wc-blocks.css

95 ms

hooks.min.js

hooks.min.js

66 ms

i18n.min.js

i18n.min.js

64 ms

index.js

index.js

65 ms

index.js

index.js

68 ms

add-to-cart.min.js

add-to-cart.min.js

91 ms

woocommerce.min.js

woocommerce.min.js

94 ms

sourcebuster.min.js

sourcebuster.min.js

94 ms

order-attribution.min.js

order-attribution.min.js

93 ms

hoverIntent.min.js

hoverIntent.min.js

93 ms

flatsome.js

flatsome.js

96 ms

wishlist.js

wishlist.js

108 ms

flatsome-live-search.js

flatsome-live-search.js

109 ms

flatsome-ajax-add-to-cart-frontend.js

flatsome-ajax-add-to-cart-frontend.js

105 ms

woocommerce.js

woocommerce.js

113 ms

cart-fragments.min.js

cart-fragments.min.js

104 ms

packery.pkgd.min.js

packery.pkgd.min.js

118 ms

jquery.selectBox.min.js

jquery.selectBox.min.js

119 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

121 ms

jquery.yith-wcwl.min.js

jquery.yith-wcwl.min.js

129 ms

underscore.min.js

underscore.min.js

127 ms

wp-util.min.js

wp-util.min.js

128 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

136 ms

tiz4wav.css

tiz4wav.css

101 ms

flatsome.js

flatsome.js

22 ms

p.css

p.css

28 ms

chunk.slider.js

chunk.slider.js

224 ms

logo-blue.png

logo-blue.png

157 ms

front_page_bannermortons.jpg

front_page_bannermortons.jpg

201 ms

front_page_hampers-2.jpg

front_page_hampers-2.jpg

203 ms

CC0A0614-1200x800.jpg

CC0A0614-1200x800.jpg

158 ms

front_page_wines.jpg

front_page_wines.jpg

159 ms

front_page_flowers.jpg

front_page_flowers.jpg

199 ms

mortons-cheese-box-600x600.jpeg

mortons-cheese-box-600x600.jpeg

203 ms

mortons-cheese-box.jpeg

mortons-cheese-box.jpeg

815 ms

irish-hamper-600x600.jpeg

irish-hamper-600x600.jpeg

197 ms

irish-hamper.jpeg

irish-hamper.jpeg

862 ms

2-14-20187-scaled-1-600x600.jpg

2-14-20187-scaled-1-600x600.jpg

203 ms

2-14-20187-scaled-1.jpg

2-14-20187-scaled-1.jpg

983 ms

gift-cards-bg.svg

gift-cards-bg.svg

228 ms

gift-card-cta-graphic.svg

gift-card-cta-graphic.svg

233 ms

d

d

155 ms

d

d

196 ms

fl-icons.ttf

fl-icons.ttf

235 ms

d

d

64 ms

d

d

67 ms

MarlideDisplay_ExtraBold.ttf

MarlideDisplay_ExtraBold.ttf

150 ms

MarlideDisplay_Medium.ttf

MarlideDisplay_Medium.ttf

142 ms

www.mortons.ie

www.mortons.ie

630 ms

Accessibility Review

mortons.ie accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

mortons.ie best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mortons.ie SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mortons.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mortons.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mortons.ie

Open Graph description is not detected on the main page of Mortons. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: