Tools & Wizards About Us
mortonward.co.uk screenshot

Report Summary

  • 49

    Performance

    Renders faster than
    68% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

mortonward.co.uk

Morton Ward | Creative design agency based in Edinburgh

Page Load Speed

2.4 sec in total

First Response

387 ms

Resources Loaded

1.4 sec

Page Rendered

573 ms

mortonward.co.uk screenshot

About Website

Click here to check amazing Morton Ward content. Otherwise, check out these important facts you probably never knew about mortonward.co.uk

Morton Ward is a small but mighty Edinburgh based agency that delivers branding, marketing, print & digital design services.

Visit mortonward.co.uk

Key Findings

We analyzed Mortonward.co.uk page load time and found that the first response time was 387 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

mortonward.co.uk performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value4.4 s

75/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.4 s

59/100

10%

Network Requests Diagram

mortonward.co.uk

387 ms

www.mortonward.co.uk

273 ms

normalize.css

99 ms

fonts.css

181 ms

main.css

177 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 87% of them (27 requests) were addressed to the original Mortonward.co.uk, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (759 ms) belongs to the original domain Mortonward.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 44.4 kB (3%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mortonward.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 5.4 kB

  • Original 8.0 kB
  • After minification 7.2 kB
  • After compression 2.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.4 kB or 67% of the original size.

Image Optimization

-1%

Potential reduce by 14.3 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morton Ward images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 5.6 kB

  • Original 30.4 kB
  • After minification 30.1 kB
  • After compression 24.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 5.6 kB or 18% of the original size.

CSS Optimization

-87%

Potential reduce by 19.1 kB

  • Original 22.0 kB
  • After minification 8.9 kB
  • After compression 2.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mortonward.co.uk needs all CSS files to be minified and compressed as it can save up to 19.1 kB or 87% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

27

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morton Ward. According to our analytics all requests are already optimized.

Network Requests Diagram

mortonward.co.uk

mortonward.co.uk

387 ms

www.mortonward.co.uk

www.mortonward.co.uk

273 ms

normalize.css

normalize.css

99 ms

fonts.css

fonts.css

181 ms

main.css

main.css

177 ms

modernizr-3.11.2.min.js

modernizr-3.11.2.min.js

204 ms

plugins.js

plugins.js

175 ms

analytics.js

analytics.js

53 ms

jellyfish.jpg

jellyfish.jpg

737 ms

mortonward.svg

mortonward.svg

282 ms

oil.jpg

oil.jpg

759 ms

cairngorms.png

cairngorms.png

285 ms

microsense.png

microsense.png

285 ms

museums-galleries-scotland.png

museums-galleries-scotland.png

310 ms

scottish-parliament.png

scottish-parliament.png

348 ms

scottish-government.png

scottish-government.png

362 ms

edinburgh-chamber-of-commerce.png

edinburgh-chamber-of-commerce.png

370 ms

nhs-scotland.png

nhs-scotland.png

396 ms

aston-university.png

aston-university.png

432 ms

universty-of-edinburgh.png

universty-of-edinburgh.png

447 ms

had.png

had.png

455 ms

energy-assets.png

energy-assets.png

493 ms

universities-scotland.png

universities-scotland.png

521 ms

mw-frame-1.png

mw-frame-1.png

296 ms

mw-m.png

mw-m.png

286 ms

mw-w.png

mw-w.png

335 ms

font.woff

font.woff

422 ms

font.woff

font.woff

448 ms

collect

collect

23 ms

collect

collect

38 ms

ga-audiences

ga-audiences

81 ms

Accessibility Review

mortonward.co.uk accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

mortonward.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

mortonward.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mortonward.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mortonward.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mortonward.co.uk

Open Graph description is not detected on the main page of Morton Ward. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: