Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

mothercare.co

Pushchairs, Baby and Maternity Clothes from Mothercare

Page Load Speed

1.9 sec in total

First Response

539 ms

Resources Loaded

1.4 sec

Page Rendered

54 ms

mothercare.co screenshot

About Website

Welcome to mothercare.co homepage info - get ready to check Mothercare best content right away, or after learning these important things about mothercare.co

Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts.

Visit mothercare.co

Key Findings

We analyzed Mothercare.co page load time and found that the first response time was 539 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

mothercare.co performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value27.2 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value7,300 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value28.7 s

0/100

10%

Network Requests Diagram

mothercare.co

539 ms

mothercare

249 ms

common.min.css

25 ms

algolia.min.css

20 ms

algolia.autocomplete.search.js

76 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Mothercare.co, 93% (65 requests) were made to Boots.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (539 ms) belongs to the original domain Mothercare.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 782.1 kB (48%)

Content Size

1.6 MB

After Optimization

845.6 kB

In fact, the total size of Mothercare.co main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 828.3 kB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 768.7 kB

  • Original 828.3 kB
  • After minification 828.3 kB
  • After compression 59.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 768.7 kB or 93% of the original size.

Image Optimization

-4%

Potential reduce by 7.3 kB

  • Original 193.1 kB
  • After minification 185.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mothercare images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 6.0 kB

  • Original 507.7 kB
  • After minification 507.7 kB
  • After compression 501.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 113 B

  • Original 98.6 kB
  • After minification 98.6 kB
  • After compression 98.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mothercare.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (75%)

Requests Now

67

After Optimization

17

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mothercare. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

mothercare.co accessibility score

86

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mothercare.co best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

mothercare.co SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mothercare.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mothercare.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Mothercare. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: