Tools & Wizards About Us
mothercare.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

mothercare.com.au

Pushchairs, Baby and Maternity Clothes from Mothercare

Page Load Speed

2.9 sec in total

First Response

303 ms

Resources Loaded

2.2 sec

Page Rendered

339 ms

mothercare.com.au screenshot

About Website

Visit mothercare.com.au now to see the best up-to-date Mothercare content and also check out these interesting facts you probably never knew about mothercare.com.au

Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts.

Visit mothercare.com.au

Key Findings

We analyzed Mothercare.com.au page load time and found that the first response time was 303 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

mothercare.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

6/100

10%

LCP (Largest Contentful Paint)

Value23.2 s

0/100

25%

SI (Speed Index)

Value21.5 s

0/100

10%

TBT (Total Blocking Time)

Value13,790 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value37.6 s

0/100

10%

Network Requests Diagram

mothercare.com.au

303 ms

mothercare

192 ms

common.min.css

21 ms

algolia.min.css

16 ms

algolia.autocomplete.search.js

57 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Mothercare.com.au, 71% (67 requests) were made to Boots.com and 8% (8 requests) were made to Cdn.synthetix.com. The less responsive or slowest element that took the longest time to load (727 ms) relates to the external source Api.synthetix.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (52%)

Content Size

2.6 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mothercare.com.au main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. HTML takes 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 1.3 MB

  • Original 1.5 MB
  • After minification 1.5 MB
  • After compression 215.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.3 MB or 86% of the original size.

Image Optimization

-11%

Potential reduce by 20.1 kB

  • Original 181.1 kB
  • After minification 161.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mothercare needs image optimization as it can save up to 20.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 8.6 kB

  • Original 687.1 kB
  • After minification 687.1 kB
  • After compression 678.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 294 B

  • Original 167.2 kB
  • After minification 167.2 kB
  • After compression 166.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mothercare.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 63 (72%)

Requests Now

87

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mothercare. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mothercare.com.au

mothercare.com.au

303 ms

mothercare

mothercare

192 ms

common.min.css

common.min.css

21 ms

algolia.min.css

algolia.min.css

16 ms

algolia.autocomplete.search.js

algolia.autocomplete.search.js

57 ms

visitor.js

visitor.js

56 ms

at.js

at.js

71 ms

134-bundle-d83505b3.css

134-bundle-d83505b3.css

91 ms

304-bundle-0374c09d.css

304-bundle-0374c09d.css

95 ms

main-bundle-1c16c623.css

main-bundle-1c16c623.css

87 ms

main.css

main.css

88 ms

vendor-bundle-a851c433.css

vendor-bundle-a851c433.css

97 ms

main-bundle-3ec0e146.css

main-bundle-3ec0e146.css

122 ms

AddToBasketInteraction.js

AddToBasketInteraction.js

149 ms

geotargeting.js

geotargeting.js

147 ms

boots_loader_spinner.gif

boots_loader_spinner.gif

195 ms

overlay_close_icon.svg

overlay_close_icon.svg

199 ms

GN_P10a_espot_BaByliss_AirWand_NEW_2024.jpg

GN_P10a_espot_BaByliss_AirWand_NEW_2024.jpg

201 ms

espot_healthhub.jpg

espot_healthhub.jpg

195 ms

nhs.jpg

nhs.jpg

194 ms

price_advantage_card_espot.png

price_advantage_card_espot.png

201 ms

BVI%20Logo%20v2.png

BVI%20Logo%20v2.png

197 ms

gtm.js

gtm.js

346 ms

dojo.js

dojo.js

171 ms

dojodesktop-rwd.js

dojodesktop-rwd.js

217 ms

RefreshController.min.js

RefreshController.min.js

161 ms

CoremetricsOverrideFunctions.js

CoremetricsOverrideFunctions.js

217 ms

RetailAnalytics.min.js

RetailAnalytics.min.js

160 ms

Common.min.js

Common.min.js

254 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

266 ms

gigya.js

gigya.js

302 ms

BootsGigyaLogin.js

BootsGigyaLogin.js

278 ms

get_synthetix.min.js

get_synthetix.min.js

363 ms

Header.min.js

Header.min.js

263 ms

HomePage.min.js

HomePage.min.js

264 ms

2022-09_mothercare_brand-treatment_main_logo-mothercare_1.dam.ts%3D1666602782369.png

2022-09_mothercare_brand-treatment_main_logo-mothercare_1.dam.ts%3D1666602782369.png

281 ms

Footer.min.js

Footer.min.js

261 ms

runtime-bundle-ba770938.js

runtime-bundle-ba770938.js

280 ms

677-bundle-efca379a.js

677-bundle-efca379a.js

287 ms

134-bundle-d83505b3.js

134-bundle-d83505b3.js

355 ms

287-bundle-9a79da60.js

287-bundle-9a79da60.js

294 ms

736-bundle-3baeae4f.js

736-bundle-3baeae4f.js

287 ms

326-bundle-f90ec7c0.js

326-bundle-f90ec7c0.js

286 ms

239-bundle-4997ef9d.js

239-bundle-4997ef9d.js

357 ms

355-bundle-dd4279d3.js

355-bundle-dd4279d3.js

349 ms

304-bundle-0374c09d.js

304-bundle-0374c09d.js

428 ms

363-bundle-727c319e.js

363-bundle-727c319e.js

295 ms

950-bundle-766ccaee.js

950-bundle-766ccaee.js

356 ms

931-bundle-58c91993.js

931-bundle-58c91993.js

503 ms

697-bundle-23d77584.js

697-bundle-23d77584.js

504 ms

354-bundle-596c7438.js

354-bundle-596c7438.js

543 ms

543-bundle-94618aa8.js

543-bundle-94618aa8.js

541 ms

Mothercare_Logo_MidnightBlue.dam.ts%3D1677512142774.png

Mothercare_Logo_MidnightBlue.dam.ts%3D1677512142774.png

273 ms

2022-09_mothercare_brand-treatment_main_logo-mothercare.dam.ts%3D1690450264840.png

2022-09_mothercare_brand-treatment_main_logo-mothercare.dam.ts%3D1690450264840.png

282 ms

main-bundle-1c16c623.js

main-bundle-1c16c623.js

501 ms

runtime-bundle-a5b105fc.js

runtime-bundle-a5b105fc.js

447 ms

vendor-bundle-a851c433.js

vendor-bundle-a851c433.js

453 ms

main-bundle-3ec0e146.js

main-bundle-3ec0e146.js

402 ms

_Incapsula_Resource

_Incapsula_Resource

438 ms

Boots_Macmillian_2019.png

Boots_Macmillian_2019.png

444 ms

hgienebank_x_boots_logov3.png

hgienebank_x_boots_logov3.png

445 ms

estores_flag_sprite.png

estores_flag_sprite.png

443 ms

store_locator_icon.svg

store_locator_icon.svg

439 ms

F37Ginger-Bold.woff

F37Ginger-Bold.woff

404 ms

delivery

delivery

388 ms

help_icon.svg

help_icon.svg

397 ms

estore_spritesheet.png

estore_spritesheet.png

468 ms

BootsUpdateDatalayerUserObjectCmd

BootsUpdateDatalayerUserObjectCmd

565 ms

estore_search.png

estore_search.png

431 ms

self_configure

self_configure

727 ms

XQ8zizAyUy8

XQ8zizAyUy8

186 ms

blank.gif

blank.gif

169 ms

BootsSharp-Light.woff

BootsSharp-Light.woff

121 ms

BootsSharp-Regular.woff

BootsSharp-Regular.woff

119 ms

BootsSharp-Bold.woff

BootsSharp-Bold.woff

120 ms

blank.gif

blank.gif

141 ms

www-player.css

www-player.css

74 ms

www-embed-player.js

www-embed-player.js

139 ms

base.js

base.js

220 ms

_Incapsula_Resource

_Incapsula_Resource

39 ms

ad_status.js

ad_status.js

142 ms

self_configure

self_configure

142 ms

9Z66e_kIUHiT36NNaH3ECtVnZbQwRKz1JAady_W2534.js

9Z66e_kIUHiT36NNaH3ECtVnZbQwRKz1JAady_W2534.js

131 ms

embed.js

embed.js

32 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

62 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

91 ms

core.min.js

core.min.js

76 ms

sx_pres_functions.min.js

sx_pres_functions.min.js

43 ms

sx_animate.min.css

sx_animate.min.css

73 ms

sx_triggers_func.min.css

sx_triggers_func.min.css

401 ms

sx_triggers_pres.min.css

sx_triggers_pres.min.css

72 ms

sx_frame_func.min.css

sx_frame_func.min.css

70 ms

sx_frame_pres.min.css

sx_frame_pres.min.css

76 ms

id

id

50 ms

Create

Create

143 ms

Accessibility Review

mothercare.com.au accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mothercare.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

mothercare.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mothercare.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mothercare.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mothercare.com.au

Open Graph description is not detected on the main page of Mothercare. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: