Tools & Wizards About Us
motiveretail.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

motiveretail.com

Modern API Solutions for the Automotive Retail Market

Page Load Speed

1.5 sec in total

First Response

145 ms

Resources Loaded

1.2 sec

Page Rendered

193 ms

motiveretail.com screenshot

About Website

Click here to check amazing Motive Retail content. Otherwise, check out these important facts you probably never knew about motiveretail.com

Motive Retail™ is a leading integrator modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem.

Visit motiveretail.com

Key Findings

We analyzed Motiveretail.com page load time and found that the first response time was 145 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

motiveretail.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

69/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value7.1 s

30/100

10%

TBT (Total Blocking Time)

Value1,200 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

motiveretail.com

145 ms

jquery-1.11.2.js

38 ms

slick-theme.css

62 ms

slick.css

65 ms

main.min.css

257 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 29% of them (15 requests) were addressed to the original Motiveretail.com, 17% (9 requests) were made to Fonts.gstatic.com and 12% (6 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (504 ms) relates to the external source 530379.fs1.hubspotusercontent-na1.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 97.2 kB (5%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Motiveretail.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 82.2 kB

  • Original 94.9 kB
  • After minification 88.8 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.2 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 2.5 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Motive Retail images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 7.4 kB

  • Original 133.3 kB
  • After minification 133.3 kB
  • After compression 125.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 5.2 kB

  • Original 29.8 kB
  • After minification 29.8 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Motiveretail.com needs all CSS files to be minified and compressed as it can save up to 5.2 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (61%)

Requests Now

38

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Motive Retail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

motiveretail.com

motiveretail.com

145 ms

jquery-1.11.2.js

jquery-1.11.2.js

38 ms

slick-theme.css

slick-theme.css

62 ms

slick.css

slick.css

65 ms

main.min.css

main.min.css

257 ms

theme-overrides.css

theme-overrides.css

342 ms

css2

css2

75 ms

module_-35056501883_Video.min.css

module_-35056501883_Video.min.css

86 ms

js

js

113 ms

js

js

144 ms

current.js

current.js

62 ms

embed.js

embed.js

80 ms

slick.min.js

slick.min.js

76 ms

main.min.js

main.min.js

263 ms

project.js

project.js

71 ms

module_-35056501883_Video.min.js

module_-35056501883_Video.min.js

120 ms

loader.js

loader.js

96 ms

530379.js

530379.js

151 ms

index.js

index.js

92 ms

gtm.js

gtm.js

55 ms

5d43f48b-d670-4dc3-9de0-92b8d87f5bee.png

5d43f48b-d670-4dc3-9de0-92b8d87f5bee.png

181 ms

d1d02e34-0497-4e1a-8dc6-7f1c80a79e0d.png

d1d02e34-0497-4e1a-8dc6-7f1c80a79e0d.png

225 ms

2e1a88df-dcec-4c85-8711-a939b563528c.png

2e1a88df-dcec-4c85-8711-a939b563528c.png

257 ms

526f63a4-bd83-492d-b33d-109e60a68c7b.png

526f63a4-bd83-492d-b33d-109e60a68c7b.png

290 ms

4049d2d3-6a5a-4e16-96b4-0411eb4487bf.png

4049d2d3-6a5a-4e16-96b4-0411eb4487bf.png

299 ms

74cabcd1-38f4-4447-8e39-06078205d060.png

74cabcd1-38f4-4447-8e39-06078205d060.png

283 ms

Motive_Retail_PNG_Transparent-All-White-200.png

Motive_Retail_PNG_Transparent-All-White-200.png

51 ms

MIS%20Logo_Purple_tm.png

MIS%20Logo_Purple_tm.png

348 ms

V2_MIX%20-%20Orange-1.png

V2_MIX%20-%20Orange-1.png

51 ms

V2_Certify%20-%20Orange-1.png

V2_Certify%20-%20Orange-1.png

347 ms

V2_Activate%20-%20Orange-1.png

V2_Activate%20-%20Orange-1.png

75 ms

Website%20Banners%20%285%29.png

Website%20Banners%20%285%29.png

335 ms

Flaticon.woff

Flaticon.woff

491 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr70w-.ttf

52 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC70w-.ttf

66 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w-.ttf

85 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu170w-.ttf

84 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Ew-.ttf

85 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew-.ttf

84 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew-.ttf

84 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Ew-.ttf

79 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Uw-.ttf

85 ms

insight.min.js

insight.min.js

52 ms

FontAwesome5Free-Solid.woff

FontAwesome5Free-Solid.woff

401 ms

fa-regular-400.woff

fa-regular-400.woff

258 ms

FontAwesome5Brands-Regular.woff

FontAwesome5Brands-Regular.woff

504 ms

fb.js

fb.js

49 ms

530379.js

530379.js

210 ms

banner.js

banner.js

122 ms

insight_tag_errors.gif

insight_tag_errors.gif

121 ms

inspectlet.js

inspectlet.js

54 ms

roundtrip.js

roundtrip.js

15 ms

Accessibility Review

motiveretail.com accessibility score

85

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

motiveretail.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

motiveretail.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Motiveretail.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Motiveretail.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

motiveretail.com

Open Graph data is detected on the main page of Motive Retail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: