Access multiplyagency.com. Multiply Agency | Brand, Digital and Shopper Marketing Agency in Edinburgh and London.

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

multiplyagency.com

45 ms

multiplyagency.com

197 ms

www.multiplyagency.com

39 ms

www.multiplyagency.com

236 ms

uc.js

73 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 87% of them (93 requests) were addressed to the original Multiplyagency.com, 7% (8 requests) were made to Use.typekit.net and 1% (1 request) were made to Consent.cookiebot.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Multiplyagency.com.

Content Size

7.2 MB

After Optimization

7.0 MB

In fact, the total size of Multiplyagency.com main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 75.3 kB

Original 89.0 kB
After minification 82.2 kB
After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.3 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 9.1 kB

Original 6.8 MB
After minification 6.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Multiply Agency images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 92.5 kB

Original 211.8 kB
After minification 211.8 kB
After compression 119.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 92.5 kB or 44% of the original size.

CSS Optimization

-9%

Potential reduce by 3.7 kB

Original 40.3 kB
After minification 40.3 kB
After compression 36.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Multiplyagency.com has all CSS files already compressed.

Requests Now

After Optimization

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Multiply Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the interpretation of your content by users in different locales.

High

<html> element does not have a [lang] attribute

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Links do not have a discernible name

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Multiplyagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Multiplyagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

multiplyagency.com

Open Graph data is detected on the main page of Multiply Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Multiply Agency | Brand, Digital and Shopper Marketing Agency in Edinburgh and London.

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

multiplyagency.com

multiplyagency.com

www.multiplyagency.com

www.multiplyagency.com

uc.js

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

multiplyagency.com

multiplyagency.com

www.multiplyagency.com

www.multiplyagency.com

uc.js

gtm.js

system.base.css

system.menus.css

system.messages.css

system.theme.css

responsivebr.css

date.css

datepicker.1.7.css

field.css

node.css

search.css

user.css

video_filter.css

views.css

ctools.css

full_page_video.css

one_column_text.css

hp_what_we_do.css

bit_client_logo_flip_panel.css

hp_who_we_work_with.css

hp_how_we_do_it.css

hp_who_does_it.css

mothership-default.css

style.css

animate.css

overrides.css

magnific.css

owl.carousel.min.css

ipr3tuh.js

modernizr-custom.js

email-decode.min.js

digitalbulb2_hype_generated_script.js

digitalblobs_hype_generated_script.js

shopper_hype_generated_script.js

jquery.min.js

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TweenMax.min.js

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