Tools & Wizards About Us
multiplyuk.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

multiplyuk.com

Multiply Agency | Brand, Digital and Shopper Marketing Agency in Edinburgh and London.

Page Load Speed

4.6 sec in total

First Response

245 ms

Resources Loaded

4 sec

Page Rendered

346 ms

multiplyuk.com screenshot

About Website

Click here to check amazing Multiply Uk content. Otherwise, check out these important facts you probably never knew about multiplyuk.com

Multiply Agency is an award winning marketing agency based in Edinburgh and London with specialisms in Brand, Digital and Shopper marketing.

Visit multiplyuk.com

Key Findings

We analyzed Multiplyuk.com page load time and found that the first response time was 245 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

multiplyuk.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value1,640 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.5 s

4/100

10%

Network Requests Diagram

multiplyuk.com

245 ms

multiplyagency.com

45 ms

multiplyagency.com

187 ms

www.multiplyagency.com

33 ms

www.multiplyagency.com

210 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Multiplyuk.com, 82% (91 requests) were made to Multiplyagency.com and 13% (14 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Multiplyagency.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 201.3 kB (3%)

Content Size

7.2 MB

After Optimization

7.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Multiplyuk.com main page is 7.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 95.9 kB

  • Original 110.0 kB
  • After minification 103.1 kB
  • After compression 14.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.9 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 9.1 kB

  • Original 6.8 MB
  • After minification 6.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Multiply Uk images are well optimized though.

JavaScript Optimization

-41%

Potential reduce by 92.6 kB

  • Original 228.2 kB
  • After minification 228.2 kB
  • After compression 135.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 92.6 kB or 41% of the original size.

CSS Optimization

-9%

Potential reduce by 3.7 kB

  • Original 40.3 kB
  • After minification 40.3 kB
  • After compression 36.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Multiplyuk.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (53%)

Requests Now

92

After Optimization

43

  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Multiply Uk. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

multiplyuk.com

multiplyuk.com

245 ms

multiplyagency.com

multiplyagency.com

45 ms

multiplyagency.com

multiplyagency.com

187 ms

www.multiplyagency.com

www.multiplyagency.com

33 ms

www.multiplyagency.com

www.multiplyagency.com

210 ms

uc.js

uc.js

38 ms

gtm.js

gtm.js

71 ms

system.base.css

system.base.css

172 ms

system.menus.css

system.menus.css

180 ms

system.messages.css

system.messages.css

167 ms

system.theme.css

system.theme.css

198 ms

responsivebr.css

responsivebr.css

198 ms

date.css

date.css

190 ms

datepicker.1.7.css

datepicker.1.7.css

326 ms

field.css

field.css

335 ms

node.css

node.css

351 ms

search.css

search.css

370 ms

user.css

user.css

363 ms

video_filter.css

video_filter.css

379 ms

views.css

views.css

491 ms

ctools.css

ctools.css

502 ms

full_page_video.css

full_page_video.css

512 ms

one_column_text.css

one_column_text.css

538 ms

hp_what_we_do.css

hp_what_we_do.css

543 ms

bit_client_logo_flip_panel.css

bit_client_logo_flip_panel.css

555 ms

hp_who_we_work_with.css

hp_who_we_work_with.css

651 ms

hp_how_we_do_it.css

hp_how_we_do_it.css

663 ms

hp_who_does_it.css

hp_who_does_it.css

671 ms

mothership-default.css

mothership-default.css

706 ms

style.css

style.css

716 ms

animate.css

animate.css

729 ms

overrides.css

overrides.css

811 ms

magnific.css

magnific.css

828 ms

owl.carousel.min.css

owl.carousel.min.css

836 ms

ipr3tuh.js

ipr3tuh.js

98 ms

modernizr-custom.js

modernizr-custom.js

874 ms

email-decode.min.js

email-decode.min.js

719 ms

digitalbulb2_hype_generated_script.js

digitalbulb2_hype_generated_script.js

921 ms

digitalblobs_hype_generated_script.js

digitalblobs_hype_generated_script.js

921 ms

shopper_hype_generated_script.js

shopper_hype_generated_script.js

985 ms

jquery.min.js

jquery.min.js

33 ms

js__hSD4jdXRfdfkL4qdFP4z5S1KSoABT8NHI_LCP-k7KM0__5YbAOkiOnBSimX_G7aC1tZUoys2WW5pbAT-NZGRReDg__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

js__hSD4jdXRfdfkL4qdFP4z5S1KSoABT8NHI_LCP-k7KM0__5YbAOkiOnBSimX_G7aC1tZUoys2WW5pbAT-NZGRReDg__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

1002 ms

TweenMax.min.js

TweenMax.min.js

40 ms

js__D4tjCwiNkARDVgJBUNkPzxOadiYSIbCq-FU1CyjfR84__Ku8OvTJThBXJbG94d9u2MRNeSsX1kX17y0tQrHLRtg4__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

js__D4tjCwiNkARDVgJBUNkPzxOadiYSIbCq-FU1CyjfR84__Ku8OvTJThBXJbG94d9u2MRNeSsX1kX17y0tQrHLRtg4__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

1020 ms

js__NJMGAhmWrpB_EHnswBRcM7uvXxxaA_IesLmFMX44pjk__ztfRxvex4Uy82s_TQ0vgDfrHSKeystqk9LpfUEwjKVc__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

js__NJMGAhmWrpB_EHnswBRcM7uvXxxaA_IesLmFMX44pjk__ztfRxvex4Uy82s_TQ0vgDfrHSKeystqk9LpfUEwjKVc__EW1cJUGhw7xdhcPmzC_OeME2tyA6eCLfWZntcsJ4Mtw.js

1043 ms

tiktok-grey.svg

tiktok-grey.svg

328 ms

multiply-logo.png

multiply-logo.png

329 ms

transparentblock4.png

transparentblock4.png

331 ms

minds-eye.png

minds-eye.png

330 ms

ideation.png

ideation.png

331 ms

multiplan.png

multiplan.png

352 ms

tennents.png

tennents.png

351 ms

heinz.png

heinz.png

391 ms

13_0.jpg

13_0.jpg

436 ms

irn-bru.png

irn-bru.png

450 ms

highland_spring_0.png

highland_spring_0.png

482 ms

14.jpg

14.jpg

511 ms

18.jpg

18.jpg

523 ms

2.jpg

2.jpg

542 ms

magners.png

magners.png

611 ms

19.jpg

19.jpg

628 ms

3.jpg

3.jpg

644 ms

5.jpg

5.jpg

683 ms

dbb_2.jpg

dbb_2.jpg

695 ms

kate.jpg

kate.jpg

713 ms

mark.jpg

mark.jpg

774 ms

david.jpg

david.jpg

794 ms

peter-wright-main.jpg

peter-wright-main.jpg

807 ms

logo-cyber-essentials.gif

logo-cyber-essentials.gif

854 ms

logo-iso.gif

logo-iso.gif

858 ms

logo-living-wage.gif

logo-living-wage.gif

880 ms

logo-google-partner.gif

logo-google-partner.gif

953 ms

logo-marketing-society.gif

logo-marketing-society.gif

956 ms

multiply_logo.jpg

multiply_logo.jpg

964 ms

scroll-suggestion.png

scroll-suggestion.png

1013 ms

i

i

42 ms

i

i

64 ms

i

i

41 ms

i

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283 ms

i

i

369 ms

DewXAiKGIjI2Nf5AbGnRwMHAzJBRsZWJ02MTAyaIEYm7mYGDkgLD4GMIvNaRfTAaA0J5DN7rSLwQHCZmZw2ajC2BEYscGhI2Ijc4rLRjUQbxdHAwMji0NHckgESEkkEGzmYWLk0drB+L91A0vvRiYGFwAMdiP0AAA=

DewXAiKGIjI2Nf5AbGnRwMHAzJBRsZWJ02MTAyaIEYm7mYGDkgLD4GMIvNaRfTAaA0J5DN7rSLwQHCZmZw2ajC2BEYscGhI2Ijc4rLRjUQbxdHAwMji0NHckgESEkkEGzmYWLk0drB+L91A0vvRiYGFwAMdiP0AAA=

2 ms

fontello.svg

fontello.svg

987 ms

cross_background.png

cross_background.png

979 ms

HYPE-538.full.min.js

HYPE-538.full.min.js

1032 ms

chesterfield.jpg

chesterfield.jpg

1470 ms

plan.jpg

plan.jpg

827 ms

i

i

29 ms

i

i

29 ms

i

i

30 ms

i

i

28 ms

i

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29 ms

i

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49 ms

i

i

271 ms

i

i

154 ms

meeting_3.jpg

meeting_3.jpg

791 ms

creative_3.jpg

creative_3.jpg

899 ms

owl-next-prev.png

owl-next-prev.png

900 ms

bulb2.svg

bulb2.svg

159 ms

digital-bg.svg

digital-bg.svg

175 ms

wallet.svg

wallet.svg

91 ms

shopper-coins.svg

shopper-coins.svg

172 ms

digital-bg007.svg

digital-bg007.svg

90 ms

star1.png

star1.png

177 ms

digital-bg006.svg

digital-bg006.svg

168 ms

digital-bg005.svg

digital-bg005.svg

166 ms

star2.png

star2.png

172 ms

digital-bg004.svg

digital-bg004.svg

174 ms

star3.png

star3.png

169 ms

digital-bg003.svg

digital-bg003.svg

176 ms

blank.gif

blank.gif

185 ms

digital-bg002.svg

digital-bg002.svg

181 ms

Accessibility Review

multiplyuk.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

multiplyuk.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

multiplyuk.com SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Multiplyuk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Multiplyuk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

multiplyuk.com

Open Graph data is detected on the main page of Multiply Uk. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: