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personalized-marketing.martechoutlook.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

personalized-marketing.martechoutlook.com

MarTech Outlook - personalized marketing technology news, trends, analysis.

Page Load Speed

2.7 sec in total

First Response

133 ms

Resources Loaded

2.3 sec

Page Rendered

287 ms

personalized-marketing.martechoutlook.com screenshot

About Website

Visit personalized-marketing.martechoutlook.com now to see the best up-to-date Personalized Marketing Mar Tech Outlook content for United States and also check out these interesting facts you probably never knew about personalized-marketing.martechoutlook.com

Find the latest news on personalized marketing technology by MarTech Outlook Magazine - An opinion from experts, decision makers on personalized marketing. Latest trendings and technology innovation o...

Visit personalized-marketing.martechoutlook.com

Key Findings

We analyzed Personalized-marketing.martechoutlook.com page load time and found that the first response time was 133 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

personalized-marketing.martechoutlook.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

1/100

25%

SI (Speed Index)

Value6.3 s

41/100

10%

TBT (Total Blocking Time)

Value1,530 ms

13/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

personalized-marketing.martechoutlook.com

133 ms

personalized-marketing.martechoutlook.com

368 ms

adsbygoogle.js

260 ms

gpt.js

257 ms

gpt.js

255 ms

Our browser made a total of 115 requests to load all elements on the main page. We found that 6% of them (7 requests) were addressed to the original Personalized-marketing.martechoutlook.com, 58% (67 requests) were made to Martechoutlook.com and 4% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (759 ms) relates to the external source Martechoutlook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 327.5 kB (16%)

Content Size

2.1 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Personalized-marketing.martechoutlook.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 977.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 76.0 kB

  • Original 99.3 kB
  • After minification 97.6 kB
  • After compression 23.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.0 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 62.1 kB

  • Original 977.2 kB
  • After minification 915.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Personalized Marketing Mar Tech Outlook images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 162.7 kB

  • Original 927.5 kB
  • After minification 926.5 kB
  • After compression 764.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 162.7 kB or 18% of the original size.

CSS Optimization

-44%

Potential reduce by 26.8 kB

  • Original 60.8 kB
  • After minification 51.1 kB
  • After compression 34.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Personalized-marketing.martechoutlook.com needs all CSS files to be minified and compressed as it can save up to 26.8 kB or 44% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (58%)

Requests Now

95

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 95 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Personalized Marketing Mar Tech Outlook. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

personalized-marketing.martechoutlook.com

personalized-marketing.martechoutlook.com

133 ms

personalized-marketing.martechoutlook.com

personalized-marketing.martechoutlook.com

368 ms

adsbygoogle.js

adsbygoogle.js

260 ms

gpt.js

gpt.js

257 ms

gpt.js

gpt.js

255 ms

js

js

160 ms

atrk.js

atrk.js

41 ms

css

css

131 ms

style.css

style.css

452 ms

responsive_v1.css

responsive_v1.css

453 ms

head_main.css

head_main.css

454 ms

head_priority_nav.css

head_priority_nav.css

453 ms

style1.css

style1.css

452 ms

modernizr.min.js

modernizr.min.js

132 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

485 ms

head_osd.js

head_osd.js

572 ms

head_jquery-1.js

head_jquery-1.js

563 ms

respond.js

respond.js

509 ms

indexZ.js

indexZ.js

510 ms

tti-polyfill.js

tti-polyfill.js

511 ms

element.js

element.js

148 ms

bootstrap.css

bootstrap.css

550 ms

menu.css

menu.css

551 ms

animate.min.css

animate.min.css

560 ms

font-awesome.css

font-awesome.css

123 ms

font-awesome.min.css

font-awesome.min.css

560 ms

new_region.css

new_region.css

631 ms

jquery.min.js

jquery.min.js

70 ms

head_priority-nav.js

head_priority-nav.js

573 ms

head_interact.js

head_interact.js

712 ms

head_resizeListener.js

head_resizeListener.js

574 ms

search.js

search.js

575 ms

jolly-menu.js

jolly-menu.js

599 ms

bjqs-1.3.js

bjqs-1.3.js

706 ms

bjqs-1.3.min.js

bjqs-1.3.min.js

707 ms

jquery.slides.min.js

jquery.slides.min.js

710 ms

demo.css

demo.css

709 ms

bjqs.css

bjqs.css

716 ms

jquery.min.js

jquery.min.js

70 ms

bootstrap.min.js

bootstrap.min.js

71 ms

jquery.flipbox.css

jquery.flipbox.css

137 ms

cube_slider.css

cube_slider.css

294 ms

bootstrap-glyphicons.css

bootstrap-glyphicons.css

64 ms

jquery.cookie.js

jquery.cookie.js

715 ms

custom.js

custom.js

715 ms

smart-sticky.js

smart-sticky.js

381 ms

jquery.min.js

jquery.min.js

716 ms

jquery.easy-ticker.js

jquery.easy-ticker.js

716 ms

owl.carousel.min.js

owl.carousel.min.js

65 ms

jquery_cookie.js

jquery_cookie.js

716 ms

custom.js

custom.js

716 ms

pubads_impl.js

pubads_impl.js

96 ms

show_ads_impl.js

show_ads_impl.js

416 ms

zrt_lookup.html

zrt_lookup.html

120 ms

analytics.js

analytics.js

32 ms

Martech_new_LOGO.svg

Martech_new_LOGO.svg

240 ms

res-menu-icon.jpg

res-menu-icon.jpg

245 ms

MT2.png

MT2.png

285 ms

toggleIcon_new.png

toggleIcon_new.png

285 ms

martech-logo-website-size_new.png

martech-logo-website-size_new.png

285 ms

load.gif

load.gif

284 ms

450x308_7vWh.jpg

450x308_7vWh.jpg

283 ms

450x308_89gT.jpg

450x308_89gT.jpg

286 ms

450x308_yY7o.jpg

450x308_yY7o.jpg

373 ms

3p8i4dbe450.jpg

3p8i4dbe450.jpg

368 ms

450x308_OA6u.jpg

450x308_OA6u.jpg

366 ms

450x308_OmEH.jpg

450x308_OmEH.jpg

369 ms

450x308_C2db.jpg

450x308_C2db.jpg

668 ms

450x308_83sk.jpg

450x308_83sk.jpg

366 ms

4452rbrock450.png

4452rbrock450.png

759 ms

450x308_oFYr.jpg

450x308_oFYr.jpg

672 ms

450x308_wBtz.jpg

450x308_wBtz.jpg

554 ms

450x308_zt97.jpg

450x308_zt97.jpg

555 ms

css

css

35 ms

ed2mpRankingp.jpg

ed2mpRankingp.jpg

649 ms

z4u23Untitled-23333321.webp

z4u23Untitled-23333321.webp

644 ms

61c8pUntitled-1rtt.jpg

61c8pUntitled-1rtt.jpg

643 ms

18u5u_28may_xl152_300300.jpg

18u5u_28may_xl152_300300.jpg

684 ms

collect

collect

118 ms

nv9zx_wkkab_694654michaelhemphill694654.jpg

nv9zx_wkkab_694654michaelhemphill694654.jpg

662 ms

767ng_sb0m_300p.jpg

767ng_sb0m_300p.jpg

642 ms

ads

ads

209 ms

container.html

container.html

127 ms

ht4ks_300300.jpg

ht4ks_300300.jpg

552 ms

linked_logo_edit.png

linked_logo_edit.png

549 ms

0tw1.png

0tw1.png

596 ms

x.png

x.png

593 ms

collect

collect

200 ms

js

js

112 ms

OpenSans-Semibold.woff

OpenSans-Semibold.woff

580 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

579 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

100 ms

ads

ads

99 ms

5471546220211008578

5471546220211008578

323 ms

icon.png

icon.png

321 ms

abg_lite.js

abg_lite.js

362 ms

window_focus.js

window_focus.js

362 ms

ufs_web_display.js

ufs_web_display.js

71 ms

ga-audiences

ga-audiences

360 ms

css

css

135 ms

font-awesome.min.css

font-awesome.min.css

130 ms

page-devider.jpg

page-devider.jpg

84 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

43 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

44 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

59 ms

z4u23Untitled-23333321.webp

z4u23Untitled-23333321.webp

128 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

91 ms

4354983217562426829

4354983217562426829

71 ms

icon.png

icon.png

74 ms

webfont.js

webfont.js

16 ms

glyphicons-halflings-regular.ttf

glyphicons-halflings-regular.ttf

83 ms

css

css

29 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

6 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

7 ms

glyphicons-halflings-regular.svg

glyphicons-halflings-regular.svg

67 ms

Accessibility Review

personalized-marketing.martechoutlook.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

personalized-marketing.martechoutlook.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

personalized-marketing.martechoutlook.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Personalized-marketing.martechoutlook.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Personalized-marketing.martechoutlook.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

personalized-marketing.martechoutlook.com

Open Graph data is detected on the main page of Personalized Marketing Mar Tech Outlook. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: