Tools & Wizards About Us
trendsbeta.mintel.com screenshot

Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

trendsbeta.mintel.com

Mintel - A Global Market Intelligence & Research Agency

Page Load Speed

2.2 sec in total

First Response

447 ms

Resources Loaded

1 sec

Page Rendered

773 ms

trendsbeta.mintel.com screenshot

About Website

Click here to check amazing Trendsbeta Mintel content for China. Otherwise, check out these important facts you probably never knew about trendsbeta.mintel.com

Mintel is a global market intelligence agency. We provide market research, industry expertise & data insights to help you make better business decisions faster.

Visit trendsbeta.mintel.com

Key Findings

We analyzed Trendsbeta.mintel.com page load time and found that the first response time was 447 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

trendsbeta.mintel.com performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

trendsbeta.mintel.com

447 ms

www.mintel.com

458 ms

main-bundle.css

11 ms

Mintel_Global_Outlook_on_Sustainability_A_Consumer_Study_2024_Landing_Page_Hero-1000x300.jpg

29 ms

main-bundle.js

58 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Trendsbeta.mintel.com, 98% (53 requests) were made to Mintel.com. The less responsive or slowest element that took the longest time to load (458 ms) relates to the external source Mintel.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 245.5 kB (16%)

Content Size

1.5 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Trendsbeta.mintel.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 679.2 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 239.7 kB

  • Original 323.0 kB
  • After minification 287.3 kB
  • After compression 83.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 35.7 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 239.7 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 679.2 kB
  • After minification 679.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Trendsbeta Mintel images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 5.8 kB

  • Original 57.7 kB
  • After minification 57.7 kB
  • After compression 51.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 473.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

We found no issues to fix!

Requests Now

52

After Optimization

52

  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Trendsbeta Mintel. According to our analytics all requests are already optimized.

Network Requests Diagram

trendsbeta.mintel.com

trendsbeta.mintel.com

447 ms

www.mintel.com

www.mintel.com

458 ms

main-bundle.css

main-bundle.css

11 ms

Mintel_Global_Outlook_on_Sustainability_A_Consumer_Study_2024_Landing_Page_Hero-1000x300.jpg

Mintel_Global_Outlook_on_Sustainability_A_Consumer_Study_2024_Landing_Page_Hero-1000x300.jpg

29 ms

main-bundle.js

main-bundle.js

58 ms

lazyload.min.js

lazyload.min.js

47 ms

industries-200x200-c-center-150x150.jpg

industries-200x200-c-center-150x150.jpg

23 ms

Consumers-e1675174055360.jpg

Consumers-e1675174055360.jpg

8 ms

Innovation-e1675174232357.jpg

Innovation-e1675174232357.jpg

11 ms

Markets-e1675174251942.jpg

Markets-e1675174251942.jpg

13 ms

Trends-e1675174270228.jpg

Trends-e1675174270228.jpg

14 ms

Competitors-200x200-c-center-e1675174291358-150x150.jpg

Competitors-200x200-c-center-e1675174291358-150x150.jpg

14 ms

Digital_website_2024_Blocks_200x200_Articles-100x100.jpg

Digital_website_2024_Blocks_200x200_Articles-100x100.jpg

16 ms

Digital_website_2024_Blocks_200x200_Downloads-100x100.jpg

Digital_website_2024_Blocks_200x200_Downloads-100x100.jpg

17 ms

Digital_website_2024_Blocks_200x200_Events-100x100.jpg

Digital_website_2024_Blocks_200x200_Events-100x100.jpg

17 ms

Digital_website_2024_Blocks_200x200_Podcasts-100x100.jpg

Digital_website_2024_Blocks_200x200_Podcasts-100x100.jpg

17 ms

Digital_website_2024_Blocks_200x200_Topics-100x100.jpg

Digital_website_2024_Blocks_200x200_Topics-100x100.jpg

19 ms

Auto-Responder-Updated-Asset.png

Auto-Responder-Updated-Asset.png

40 ms

MMI-BPCH-2024_72x72px.png

MMI-BPCH-2024_72x72px.png

26 ms

MMI-FD-2024_72x72px.png

MMI-FD-2024_72x72px.png

20 ms

Stats_circles_Global_consumer_2024.png

Stats_circles_Global_consumer_2024.png

22 ms

Stats_circles_Global_food_and_drink_2024.png

Stats_circles_Global_food_and_drink_2024.png

29 ms

Stats_circles_Global_beauty_and_personal_care_2024.png

Stats_circles_Global_beauty_and_personal_care_2024.png

23 ms

CM_Trends_2024_Omnichannel_Digital_Homepage_Circle_72x72.jpg

CM_Trends_2024_Omnichannel_Digital_Homepage_Circle_72x72.jpg

42 ms

CM_Trends_2024_FinServ_Digital_Homepage_Circle_72x72-1.jpg

CM_Trends_2024_FinServ_Digital_Homepage_Circle_72x72-1.jpg

25 ms

Waitrose.png

Waitrose.png

26 ms

Deutsch-La.jpg

Deutsch-La.jpg

29 ms

Epsilon.jpg

Epsilon.jpg

34 ms

Wincanton.jpg

Wincanton.jpg

29 ms

Mediacom.jpg

Mediacom.jpg

33 ms

Tesco-e1676284608584.jpg

Tesco-e1676284608584.jpg

36 ms

Nars.jpg

Nars.jpg

32 ms

Bauer-Media.jpg

Bauer-Media.jpg

36 ms

Wunderman-Thompson.jpg

Wunderman-Thompson.jpg

38 ms

Mintel_store_Long2-2000x847.jpg

Mintel_store_Long2-2000x847.jpg

39 ms

iStock-157531192-1-1.png

iStock-157531192-1-1.png

41 ms

iStock-898695382-1-1.png

iStock-898695382-1-1.png

41 ms

iStock-515736060-1-1.png

iStock-515736060-1-1.png

51 ms

iStock-1203375010-1-1.png

iStock-1203375010-1-1.png

46 ms

Website_About_Competitors_iStock-1387743726-450x300.jpg

Website_About_Competitors_iStock-1387743726-450x300.jpg

42 ms

Suncream_blog_banner_resized-160x73.jpg

Suncream_blog_banner_resized-160x73.jpg

59 ms

GermanLifestyles_2024_WebinaR_Digital_Website_Hero-Banner_1900x870-2-160x73.jpg

GermanLifestyles_2024_WebinaR_Digital_Website_Hero-Banner_1900x870-2-160x73.jpg

48 ms

careers-2.jpg

careers-2.jpg

40 ms

careers-1-1.jpg

careers-1-1.jpg

38 ms

careers-3.jpeg

careers-3.jpeg

40 ms

Consumers-e1675174055360-150x150.jpg

Consumers-e1675174055360-150x150.jpg

39 ms

Innovation-e1675174232357-150x150.jpg

Innovation-e1675174232357-150x150.jpg

52 ms

Markets-e1675174251942-150x150.jpg

Markets-e1675174251942-150x150.jpg

40 ms

Trends-e1675174270228-150x150.jpg

Trends-e1675174270228-150x150.jpg

40 ms

Digital_website_2024_Blocks_200x200_Articles-150x150.jpg

Digital_website_2024_Blocks_200x200_Articles-150x150.jpg

41 ms

Digital_website_2024_Blocks_200x200_Downloads-150x150.jpg

Digital_website_2024_Blocks_200x200_Downloads-150x150.jpg

42 ms

Digital_website_2024_Blocks_200x200_Events-150x150.jpg

Digital_website_2024_Blocks_200x200_Events-150x150.jpg

40 ms

Digital_website_2024_Blocks_200x200_Podcasts-150x150.jpg

Digital_website_2024_Blocks_200x200_Podcasts-150x150.jpg

38 ms

Digital_website_2024_Blocks_200x200_Topics-150x150.jpg

Digital_website_2024_Blocks_200x200_Topics-150x150.jpg

42 ms

Accessibility Review

trendsbeta.mintel.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

trendsbeta.mintel.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

trendsbeta.mintel.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Trendsbeta.mintel.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Trendsbeta.mintel.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

trendsbeta.mintel.com

Open Graph data is detected on the main page of Trendsbeta Mintel. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: