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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

whsmith.mobify.io

Books, stationery, gifts and much more | WHSmith

Page Load Speed

1.9 sec in total

First Response

57 ms

Resources Loaded

1.5 sec

Page Rendered

250 ms

whsmith.mobify.io screenshot

About Website

Click here to check amazing WHSmith Mobify content for Saudi Arabia. Otherwise, check out these important facts you probably never knew about whsmith.mobify.io

Welcome to WHSmith. Here you can find stationery, books, eReaders, toys and games and many more products. Shop online or find out more about us.

Visit whsmith.mobify.io

Key Findings

We analyzed Whsmith.mobify.io page load time and found that the first response time was 57 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster. This domain responded with an error, which can significantly jeopardize Whsmith.mobify.io rating and web reputation

Performance Metrics

whsmith.mobify.io performance score

0

Network Requests Diagram

whsmith.mobify.io

57 ms

www.whsmith.co.uk

577 ms

a.js

10 ms

observer.js

724 ms

s.gif

65 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Whsmith.mobify.io, 31% (20 requests) were made to Whsmith.co.uk and 25% (16 requests) were made to Btmedia.whsmith.co.uk. The less responsive or slowest element that took the longest time to load (809 ms) relates to the external source Whsmith.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 512.8 kB (40%)

Content Size

1.3 MB

After Optimization

784.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Whsmith.mobify.io main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 616.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 72.2 kB

  • Original 86.6 kB
  • After minification 81.5 kB
  • After compression 14.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 18.3 kB

  • Original 616.5 kB
  • After minification 598.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. WHSmith Mobify images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 350.5 kB

  • Original 504.4 kB
  • After minification 491.6 kB
  • After compression 153.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 350.5 kB or 69% of the original size.

CSS Optimization

-80%

Potential reduce by 71.7 kB

  • Original 89.4 kB
  • After minification 81.8 kB
  • After compression 17.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Whsmith.mobify.io needs all CSS files to be minified and compressed as it can save up to 71.7 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (54%)

Requests Now

57

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of WHSmith Mobify. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

whsmith.mobify.io

whsmith.mobify.io

57 ms

www.whsmith.co.uk

www.whsmith.co.uk

577 ms

a.js

a.js

10 ms

observer.js

observer.js

724 ms

s.gif

s.gif

65 ms

analytics.js

analytics.js

5 ms

ecommerce.js

ecommerce.js

8 ms

collect

collect

27 ms

global.css

global.css

473 ms

home.css

home.css

159 ms

client.css

client.css

396 ms

jquery-1.8.1.min.js

jquery-1.8.1.min.js

552 ms

sli-rac.css

sli-rac.css

174 ms

showhidefeaturepage.js

showhidefeaturepage.js

81 ms

faceoutddbooks.js

faceoutddbooks.js

158 ms

global.js

global.js

809 ms

client.js

client.js

319 ms

sli-rac.config.js

sli-rac.config.js

83 ms

page.png

page.png

108 ms

logo-print.png

logo-print.png

112 ms

logo.png

logo.png

123 ms

nav_stripe.png

nav_stripe.png

122 ms

nav_tab.gif

nav_tab.gif

123 ms

icons_and_buttons.png

icons_and_buttons.png

122 ms

pixel.gif

pixel.gif

486 ms

harrypotter-cursedchild_topbanner.jpg

harrypotter-cursedchild_topbanner.jpg

161 ms

2x1-home-books.jpg

2x1-home-books.jpg

120 ms

2x1-home-stationery.jpg

2x1-home-stationery.jpg

121 ms

2x1-artcraft-hometile.jpg

2x1-artcraft-hometile.jpg

122 ms

2x1-home-diaries2.jpg

2x1-home-diaries2.jpg

127 ms

2x1-home-paf.jpg

2x1-home-paf.jpg

119 ms

2x1-home-cgp.jpg

2x1-home-cgp.jpg

159 ms

1x1-home-mag.jpg

1x1-home-mag.jpg

138 ms

1x1-home-filofax.jpg

1x1-home-filofax.jpg

137 ms

1x1-ereaders-glohd.jpg

1x1-ereaders-glohd.jpg

139 ms

1x1-home-ents.jpg

1x1-home-ents.jpg

144 ms

1x1-home-ebooks.jpg

1x1-home-ebooks.jpg

156 ms

1x1-home-toysgames2.jpg

1x1-home-toysgames2.jpg

165 ms

featextremeadvancedcolouring.jpg

featextremeadvancedcolouring.jpg

192 ms

whsinstagramlogo.jpg

whsinstagramlogo.jpg

173 ms

footer.gif

footer.gif

171 ms

img-social-icons.png

img-social-icons.png

177 ms

activityi;src=2414348;type=mains351;cat=homep702;ord=1;num=1395848307292.9084

activityi;src=2414348;type=mains351;cat=homep702;ord=1;num=1395848307292.9084

71 ms

gtm.js

gtm.js

92 ms

WHSmithScalaSansWeb-Medium.woff

WHSmithScalaSansWeb-Medium.woff

234 ms

WHSmithScalaSansWeb-Light.woff

WHSmithScalaSansWeb-Light.woff

156 ms

WHSmithScalaSansWeb-Bold.woff

WHSmithScalaSansWeb-Bold.woff

236 ms

webpush-client-loader.min.js

webpush-client-loader.min.js

83 ms

new

new

98 ms

collect

collect

5 ms

collect

collect

59 ms

ga-audiences

ga-audiences

40 ms

session

session

102 ms

new

new

202 ms

new

new

105 ms

new

new

189 ms

176 ms

new

new

208 ms

new

new

204 ms

new

new

202 ms

new

new

94 ms

sli-rac.stub.latest.js

sli-rac.stub.latest.js

25 ms

s.gif

s.gif

13 ms

s.gif

s.gif

13 ms

SEO Factors

whsmith.mobify.io SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Whsmith.mobify.io can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Whsmith.mobify.io main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

whsmith.mobify.io

Open Graph data is detected on the main page of WHSmith Mobify. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: