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affinity.nationwide.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

affinity.nationwide.com

Insurance and Financial Services Company – Nationwide

Page Load Speed

6.2 sec in total

First Response

963 ms

Resources Loaded

4.7 sec

Page Rendered

558 ms

affinity.nationwide.com screenshot

About Website

Welcome to affinity.nationwide.com homepage info - get ready to check Affinity Nationwide best content for United States right away, or after learning these important things about affinity.nationwide.com

Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent.

Visit affinity.nationwide.com

Key Findings

We analyzed Affinity.nationwide.com page load time and found that the first response time was 963 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

affinity.nationwide.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

33/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value3,300 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.114

86/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

affinity.nationwide.com

963 ms

www.nationwide.com

659 ms

site.min.css

67 ms

owl.carousel.min.css

57 ms

icon

202 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Affinity.nationwide.com, 14% (16 requests) were made to Nationwide.com and 7% (8 requests) were made to Consent.trustarc.com. The less responsive or slowest element that took the longest time to load (975 ms) relates to the external source Analytics.tiktok.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 772.2 kB (29%)

Content Size

2.7 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Affinity.nationwide.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 158.3 kB

  • Original 209.8 kB
  • After minification 192.2 kB
  • After compression 51.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.3 kB or 75% of the original size.

Image Optimization

-5%

Potential reduce by 65.3 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Affinity Nationwide images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 68.3 kB

  • Original 481.2 kB
  • After minification 480.5 kB
  • After compression 412.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.3 kB or 14% of the original size.

CSS Optimization

-87%

Potential reduce by 480.3 kB

  • Original 549.4 kB
  • After minification 549.2 kB
  • After compression 69.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Affinity.nationwide.com needs all CSS files to be minified and compressed as it can save up to 480.3 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 60 (63%)

Requests Now

96

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Affinity Nationwide. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

affinity.nationwide.com

affinity.nationwide.com

963 ms

www.nationwide.com

www.nationwide.com

659 ms

site.min.css

site.min.css

67 ms

owl.carousel.min.css

owl.carousel.min.css

57 ms

icon

icon

202 ms

Bootstrap.js

Bootstrap.js

244 ms

api.js

api.js

215 ms

vendor.min.js

vendor.min.js

180 ms

site.min.js

site.min.js

168 ms

enterprise.js

enterprise.js

432 ms

id

id

269 ms

id

id

253 ms

AAZN6-U6DM4-NDUPK-74B4K-4SERM

AAZN6-U6DM4-NDUPK-74B4K-4SERM

529 ms

banner-custom-hp-her-sept_tcm108-54621.png

banner-custom-hp-her-sept_tcm108-54621.png

403 ms

seal

seal

551 ms

Checkmark-small-white_tcm108-20033.png

Checkmark-small-white_tcm108-20033.png

167 ms

QR_3_625x625_white_tcm108-33683.png

QR_3_625x625_white_tcm108-33683.png

161 ms

recaptcha__en.js

recaptcha__en.js

465 ms

serverComponent.php

serverComponent.php

466 ms

Gotham-400.woff

Gotham-400.woff

579 ms

Gotham-500-woff.woff

Gotham-500-woff.woff

303 ms

Gotham-700.woff

Gotham-700.woff

578 ms

Tiempos-Headline-600-woff.woff

Tiempos-Headline-600-woff.woff

111 ms

vcp-lg-hp-financial-future-newsib-2_tcm108-19797.jpg

vcp-lg-hp-financial-future-newsib-2_tcm108-19797.jpg

306 ms

vcp-med-hp-longtermcare-chess_tcm108-20410.jpg

vcp-med-hp-longtermcare-chess_tcm108-20410.jpg

307 ms

vcp-lg-hp-smallbiz-landscaping_tcm108-19096.jpg

vcp-lg-hp-smallbiz-landscaping_tcm108-19096.jpg

307 ms

vcp-sm-hp-bundle-driving_tcm108-18981.jpg

vcp-sm-hp-bundle-driving_tcm108-18981.jpg

388 ms

HP-VCP-312x185-10418_7997-Easy%20access%20to%20manage%20your%20insurance%20online-optim_tcm108-17439.png

HP-VCP-312x185-10418_7997-Easy%20access%20to%20manage%20your%20insurance%20online-optim_tcm108-17439.png

394 ms

id

id

236 ms

dest5.html

dest5.html

401 ms

Gotham-400-Italic.woff

Gotham-400-Italic.woff

601 ms

Gotham-500-Italic-woff.woff

Gotham-500-Italic-woff.woff

395 ms

Gotham-700-Italic.woff

Gotham-700-Italic.woff

600 ms

08ecd29d6870bc78aa658f7b8d44c6d8.js

08ecd29d6870bc78aa658f7b8d44c6d8.js

27 ms

299dc8e202769152f2a87a1d1215c0f2.js

299dc8e202769152f2a87a1d1215c0f2.js

109 ms

209bbc7bd2a7752b18af1565426e3f64.js

209bbc7bd2a7752b18af1565426e3f64.js

133 ms

ce041b1c7d751fc00e1247c35dd9dcc5.js

ce041b1c7d751fc00e1247c35dd9dcc5.js

133 ms

4b37fa9e6c9308085be4f146b963301a.js

4b37fa9e6c9308085be4f146b963301a.js

131 ms

1e7eb0b972fbe7fb6a622837a93121f4.js

1e7eb0b972fbe7fb6a622837a93121f4.js

132 ms

1c6173637209cd271413754fc695e769.js

1c6173637209cd271413754fc695e769.js

133 ms

config.json

config.json

382 ms

ibs:dpid=411&dpuuid=YztcZwAAAJ6QqgN_

ibs:dpid=411&dpuuid=YztcZwAAAJ6QqgN_

120 ms

delivery

delivery

264 ms

fs.js

fs.js

429 ms

notice

notice

299 ms

56b5ec9cde5411ea99110a2767f5ff47.js

56b5ec9cde5411ea99110a2767f5ff47.js

291 ms

E-v1.js

E-v1.js

618 ms

oo_tab_icon_retina.gif

oo_tab_icon_retina.gif

200 ms

session.json

session.json

734 ms

JavascriptInsert.js

JavascriptInsert.js

833 ms

js

js

572 ms

js

js

726 ms

;u20=;ord=1913243948947.6382

;u20=;ord=1913243948947.6382

564 ms

uwt.js

uwt.js

565 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

484 ms

events.js

events.js

975 ms

sdk.min.js

sdk.min.js

564 ms

core.js

core.js

482 ms

fbevents.js

fbevents.js

477 ms

js

js

720 ms

insight.min.js

insight.min.js

471 ms

;u20=;ord=5897474593948.573

;u20=;ord=5897474593948.573

708 ms

log

log

328 ms

get

get

438 ms

v1.7-9931

v1.7-9931

435 ms

page

page

316 ms

410 ms

175966709547629

175966709547629

143 ms

main.3a217bc7.js

main.3a217bc7.js

143 ms

analytics.js

analytics.js

227 ms

js

js

222 ms

adsct

adsct

346 ms

adsct

adsct

339 ms

237 ms

activityi;src=9852203;type=nwfgm0;cat=natio0;ord=403663548547;gtm=2od9s0;auiddc=186658841.1664834665;u5=%5Benglishhomepage%5D;~oref=https%3A%2F%2Fwww.nationwide.com%2F

activityi;src=9852203;type=nwfgm0;cat=natio0;ord=403663548547;gtm=2od9s0;auiddc=186658841.1664834665;u5=%5Benglishhomepage%5D;~oref=https%3A%2F%2Fwww.nationwide.com%2F

261 ms

activityi;src=4246217;type=Insur-;cat=telem-hp;ord=4181556911790;gtm=2od9s0;auiddc=186658841.1664834665;u3=https%3A%2F%2Fwww.nationwide.com%2F;~oref=https%3A%2F%2Fwww.nationwide.com%2F

activityi;src=4246217;type=Insur-;cat=telem-hp;ord=4181556911790;gtm=2od9s0;auiddc=186658841.1664834665;u3=https%3A%2F%2Fwww.nationwide.com%2F;~oref=https%3A%2F%2Fwww.nationwide.com%2F

157 ms

notice

notice

103 ms

190 ms

jsEvent.json

jsEvent.json

167 ms

linkid.js

linkid.js

71 ms

get

get

74 ms

bannermsg

bannermsg

113 ms

src=4246217;type=Insur-;cat=telem-hp;ord=4181556911790;gtm=2od9s0;auiddc=*;u3=https%3A%2F%2Fwww.nationwide.com%2F;~oref=https%3A%2F%2Fwww.nationwide.com%2F

src=4246217;type=Insur-;cat=telem-hp;ord=4181556911790;gtm=2od9s0;auiddc=*;u3=https%3A%2F%2Fwww.nationwide.com%2F;~oref=https%3A%2F%2Fwww.nationwide.com%2F

57 ms

get

get

34 ms

collect

collect

41 ms

33 ms

collect

collect

66 ms

H2153luvzTELJhrlYa4T1gr_0JVtdA.gif

H2153luvzTELJhrlYa4T1gr_0JVtdA.gif

63 ms

bat.js

bat.js

72 ms

conversion.js

conversion.js

76 ms

lb

lb

33 ms

spp.pl

spp.pl

118 ms

betr=sslbet_32566=[+]ssprlb_748089[24]%7Csslbet_32567=[+]ssprlb_748091[72]%7Csslbet_32568=[+]ssprlb_748093[168]%7Csslbet_32569=[+]ssprlb_748095[720]

betr=sslbet_32566=[+]ssprlb_748089[24]%7Csslbet_32567=[+]ssprlb_748091[72]%7Csslbet_32568=[+]ssprlb_748093[168]%7Csslbet_32569=[+]ssprlb_748095[720]

33 ms

src=9852203;type=nwfgm0;cat=natio0;ord=403663548547;gtm=2od9s0;auiddc=*;u5=%5Benglishhomepage%5D;~oref=https%3A%2F%2Fwww.nationwide.com%2F

src=9852203;type=nwfgm0;cat=natio0;ord=403663548547;gtm=2od9s0;auiddc=*;u5=%5Benglishhomepage%5D;~oref=https%3A%2F%2Fwww.nationwide.com%2F

26 ms

ga-audiences

ga-audiences

42 ms

29 ms

fp.js

fp.js

15 ms

fbds.js

fbds.js

15 ms

1586766934935160

1586766934935160

7 ms

83 ms

jsEvent.json

jsEvent.json

55 ms

22 ms

40 ms

nr-spa-1216.min.js

nr-spa-1216.min.js

24 ms

ct.html

ct.html

20 ms

up

up

21 ms

NRBR-b66bffb935fc126f8fc

NRBR-b66bffb935fc126f8fc

165 ms

25 ms

universal_pixel.1.1.0.js

universal_pixel.1.1.0.js

2 ms

pixel

pixel

47 ms

generic

generic

5 ms

rubicon

rubicon

6 ms

google

google

4 ms

Accessibility Review

affinity.nationwide.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

affinity.nationwide.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

affinity.nationwide.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Affinity.nationwide.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Affinity.nationwide.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

affinity.nationwide.com

Open Graph data is detected on the main page of Affinity Nationwide. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: