Tools & Wizards About Us
blog.nationwidefinancial.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

blog.nationwidefinancial.com

Resources for Financial Professionals - The Advisor Advocate

Page Load Speed

2.1 sec in total

First Response

100 ms

Resources Loaded

1.7 sec

Page Rendered

295 ms

blog.nationwidefinancial.com screenshot

About Website

Click here to check amazing Blog Nationwide Financial content for United States. Otherwise, check out these important facts you probably never knew about blog.nationwidefinancial.com

The Advisor Advocate from Nationwide Financial provides tools and resources that help financial professionals enable their clients to reach their financial goals.

Visit blog.nationwidefinancial.com

Key Findings

We analyzed Blog.nationwidefinancial.com page load time and found that the first response time was 100 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

blog.nationwidefinancial.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value3,790 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.0 s

3/100

10%

Network Requests Diagram

blog.nationwidefinancial.com

100 ms

blog.nationwidefinancial.com

35 ms

style.min.css

12 ms

styles.css

18 ms

wpp.css

18 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 52% of them (55 requests) were addressed to the original Blog.nationwidefinancial.com, 10% (11 requests) were made to Platform.twitter.com and 4% (4 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (435 ms) belongs to the original domain Blog.nationwidefinancial.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 449.2 kB (13%)

Content Size

3.3 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blog.nationwidefinancial.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 118.2 kB

  • Original 137.5 kB
  • After minification 130.6 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 118.2 kB or 86% of the original size.

Image Optimization

-2%

Potential reduce by 62.2 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blog Nationwide Financial images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 67.8 kB

  • Original 304.2 kB
  • After minification 303.2 kB
  • After compression 236.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.8 kB or 22% of the original size.

CSS Optimization

-78%

Potential reduce by 201.0 kB

  • Original 258.6 kB
  • After minification 258.3 kB
  • After compression 57.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blog.nationwidefinancial.com needs all CSS files to be minified and compressed as it can save up to 201.0 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (50%)

Requests Now

101

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blog Nationwide Financial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blog.nationwidefinancial.com

blog.nationwidefinancial.com

100 ms

blog.nationwidefinancial.com

blog.nationwidefinancial.com

35 ms

style.min.css

style.min.css

12 ms

styles.css

styles.css

18 ms

wpp.css

wpp.css

18 ms

toolkit.css

toolkit.css

28 ms

jquery.min.js

jquery.min.js

19 ms

jquery-migrate.min.js

jquery-migrate.min.js

19 ms

subscription-manager-public.js

subscription-manager-public.js

23 ms

wpp.min.js

wpp.min.js

20 ms

Bootstrap.js

Bootstrap.js

259 ms

widgets.js

widgets.js

100 ms

headroom.min.js

headroom.min.js

17 ms

main.js

main.js

19 ms

signup-box.js

signup-box.js

19 ms

salvattore.min.js

salvattore.min.js

22 ms

bootstrap.min.js

bootstrap.min.js

59 ms

polyfill.min.js

polyfill.min.js

61 ms

ofi.min.js

ofi.min.js

59 ms

evergage.min.js

evergage.min.js

159 ms

id

id

208 ms

id

id

214 ms

header-logo.svg

header-logo.svg

127 ms

icon-paper-airplane.svg

icon-paper-airplane.svg

114 ms

AdobeStock_208273455.jpeg_565x375-520x290-ct.jpg

AdobeStock_208273455.jpeg_565x375-520x290-ct.jpg

114 ms

PhotoLibrary_Advisors_and_clients_AdobeStock_238073014.jpeg-520x290-ct.jpg

PhotoLibrary_Advisors_and_clients_AdobeStock_238073014.jpeg-520x290-ct.jpg

144 ms

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AdobeStock_568056624.jpeg_565x375-520x290-ct.jpg

108 ms

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143 ms

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113 ms

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143 ms

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AdobeStock_571510099.jpeg_565x375-520x290-ct.jpg

168 ms

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AdobeStock_233551046.jpeg_565x375-520x290-ct.jpg

170 ms

IPGBlogHeader-520x290-ct.png

IPGBlogHeader-520x290-ct.png

194 ms

logo-color.svg

logo-color.svg

177 ms

logo-white.svg

logo-white.svg

176 ms

AdobeStock_571510099.jpeg_565x375-890x410-ct.jpg

AdobeStock_571510099.jpeg_565x375-890x410-ct.jpg

190 ms

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194 ms

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AS_418874697_565x375-890x410-ct.jpg

194 ms

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AdobeStock_233551046.jpeg_565x375-890x410-ct.jpg

204 ms

IPGBlogHeader-890x410-ct.png

IPGBlogHeader-890x410-ct.png

290 ms

AdobeStock_254554838.jpeg_565x375-890x410-ct.jpg

AdobeStock_254554838.jpeg_565x375-890x410-ct.jpg

216 ms

AS_331500233_565x375-890x410-ct.jpg

AS_331500233_565x375-890x410-ct.jpg

202 ms

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AdobeStock_259107750.jpeg_565x375_1-890x410-ct.jpg

235 ms

blogheader_2_5-890x410-ct.png

blogheader_2_5-890x410-ct.png

287 ms

AS_184123812_565x375-890x410-ct.jpg

AS_184123812_565x375-890x410-ct.jpg

235 ms

BlogHeader011624-890x410-ct.png

BlogHeader011624-890x410-ct.png

303 ms

10420_1530_11-15-2024_2-890x410-ct.jpg

10420_1530_11-15-2024_2-890x410-ct.jpg

287 ms

PhotoLibrary_Life_AdobeStock_332682604-scaled-890x410-ct.jpeg

PhotoLibrary_Life_AdobeStock_332682604-scaled-890x410-ct.jpeg

288 ms

PhotoLibrary_Teams_at_work_AdobeStock_304082163-scaled-890x410-ct.jpeg

PhotoLibrary_Teams_at_work_AdobeStock_304082163-scaled-890x410-ct.jpeg

288 ms

10579_7227_exp._8-10-2025-890x410-ct.jpg

10579_7227_exp._8-10-2025-890x410-ct.jpg

312 ms

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AdobeStock_58883541.jpeg_565x375_1-890x410-ct.jpg

413 ms

icon-arrow-ne.svg

icon-arrow-ne.svg

298 ms

icon-twitter-heading.svg

icon-twitter-heading.svg

297 ms

footer-logo.svg

footer-logo.svg

295 ms

serverComponent.php

serverComponent.php

202 ms

social_linkedin.svg

social_linkedin.svg

259 ms

social_twitter.svg

social_twitter.svg

255 ms

social_facebook.svg

social_facebook.svg

258 ms

Gotham-400.woff

Gotham-400.woff

253 ms

fbevents.js

fbevents.js

169 ms

uwt.js

uwt.js

151 ms

insight.min.js

insight.min.js

152 ms

Gotham-700.woff

Gotham-700.woff

205 ms

Tiempos-Headline-600-woff.woff

Tiempos-Headline-600-woff.woff

435 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

105 ms

id

id

32 ms

dest5.html

dest5.html

112 ms

delivery

delivery

271 ms

settings

settings

187 ms

adsct

adsct

169 ms

adsct

adsct

246 ms

insight.old.min.js

insight.old.min.js

49 ms

b42adbe73c267f921d1204746c1b9f98.js

b42adbe73c267f921d1204746c1b9f98.js

51 ms

aa23478d57b3863bd9fa3d6e658ea303.js

aa23478d57b3863bd9fa3d6e658ea303.js

107 ms

d3eccfb9ff8892066273a00b9386b678.js

d3eccfb9ff8892066273a00b9386b678.js

51 ms

ibs:dpid=411&dpuuid=ZeiVqAAAADjifANw

ibs:dpid=411&dpuuid=ZeiVqAAAADjifANw

21 ms

fs.js

fs.js

64 ms

35a1c4b2de3c11ea99110a2767f5ff47.js

35a1c4b2de3c11ea99110a2767f5ff47.js

143 ms

timeline.e108540dddc96e4b707f5cf259a582d7.js

timeline.e108540dddc96e4b707f5cf259a582d7.js

43 ms

session.json

session.json

158 ms

session.json

session.json

336 ms

JavascriptInsert.js

JavascriptInsert.js

342 ms

js

js

108 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

41 ms

js

js

145 ms

nwfinancial

nwfinancial

86 ms

polyfills-3b821eda8863adcc4a4b.js

polyfills-3b821eda8863adcc4a4b.js

43 ms

runtime-a697c5a1ae32bd7e4d42.js

runtime-a697c5a1ae32bd7e4d42.js

129 ms

modules.20f98d7498a59035a762.js

modules.20f98d7498a59035a762.js

236 ms

main-fd9ef5eb169057cda26d.js

main-fd9ef5eb169057cda26d.js

275 ms

_app-88bf420a57d49e33be53.js

_app-88bf420a57d49e33be53.js

273 ms

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

%5BscreenName%5D-c33f0b02841cffc3e9b4.js

274 ms

_buildManifest.js

_buildManifest.js

274 ms

_ssgManifest.js

_ssgManifest.js

297 ms

analytics.js

analytics.js

204 ms

js

js

95 ms

jsEvent.json

jsEvent.json

234 ms

activityi;src=4246221;type=nfxnfss;cat=crosblog;ord=7080709891371;npa=0;auiddc=1353199999.1709741481;u3=https%3A%2F%2Fblog.nationwidefinancial.com%2F;pscdl=noapi;gtm=45fe4340v9135074151za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fblog.nationwidefinancial.com%2F

activityi;src=4246221;type=nfxnfss;cat=crosblog;ord=7080709891371;npa=0;auiddc=1353199999.1709741481;u3=https%3A%2F%2Fblog.nationwidefinancial.com%2F;pscdl=noapi;gtm=45fe4340v9135074151za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fblog.nationwidefinancial.com%2F

203 ms

jsEvent.json

jsEvent.json

76 ms

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linkid.js

23 ms

collect

collect

19 ms

collect

collect

11 ms

ga-audiences

ga-audiences

37 ms

src=4246221;type=nfxnfss;cat=crosblog;ord=7080709891371;npa=0;auiddc=*;u3=https%3A%2F%2Fblog.nationwidefinancial.com%2F;pscdl=noapi;gtm=45fe4340v9135074151za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fblog.nationwidefinancial.com%2F

src=4246221;type=nfxnfss;cat=crosblog;ord=7080709891371;npa=0;auiddc=*;u3=https%3A%2F%2Fblog.nationwidefinancial.com%2F;pscdl=noapi;gtm=45fe4340v9135074151za200;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fblog.nationwidefinancial.com%2F

79 ms

jsEvent.json

jsEvent.json

96 ms

jsEvent.json

jsEvent.json

73 ms

Accessibility Review

blog.nationwidefinancial.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

blog.nationwidefinancial.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

blog.nationwidefinancial.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blog.nationwidefinancial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blog.nationwidefinancial.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blog.nationwidefinancial.com

Open Graph data is detected on the main page of Blog Nationwide Financial. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: