Tools & Wizards About Us
bookstore.northwestern.edu screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

bookstore.northwestern.edu

Apparel, Gifts & Textbooks | Northwestern University - Evanston

Page Load Speed

2.2 sec in total

First Response

81 ms

Resources Loaded

1.7 sec

Page Rendered

367 ms

bookstore.northwestern.edu screenshot

About Website

Visit bookstore.northwestern.edu now to see the best up-to-date Bookstore Northwestern content for United States and also check out these interesting facts you probably never knew about bookstore.northwestern.edu

Shop Northwestern University - Evanston for men's, women's and children's apparel, gifts, textbooks, and more. Large Selection of Official Apparel; Exclusives; Free Shipping on Eligible Orders

Visit bookstore.northwestern.edu

Key Findings

We analyzed Bookstore.northwestern.edu page load time and found that the first response time was 81 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

bookstore.northwestern.edu performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.3 s

1/100

10%

LCP (Largest Contentful Paint)

Value20.0 s

0/100

25%

SI (Speed Index)

Value11.6 s

5/100

10%

TBT (Total Blocking Time)

Value5,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.544

13/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

bookstore.northwestern.edu

81 ms

northwestern.bncollege.com

40 ms

otSDKStub.js

56 ms

analyticsmediator.js

48 ms

launch-3aecf598b3af.min.js

74 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bookstore.northwestern.edu, 35% (25 requests) were made to Northwestern.bncollege.com and 11% (8 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (628 ms) relates to the external source Northwestern.bncollege.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 811.1 kB (24%)

Content Size

3.4 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bookstore.northwestern.edu main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 357.5 kB

  • Original 412.4 kB
  • After minification 393.9 kB
  • After compression 54.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 357.5 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 13 B

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bookstore Northwestern images are well optimized though.

JavaScript Optimization

-37%

Potential reduce by 453.6 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 776.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 453.6 kB or 37% of the original size.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 3.7 kB
  • After minification 3.7 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bookstore.northwestern.edu has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (52%)

Requests Now

67

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bookstore Northwestern. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bookstore.northwestern.edu

bookstore.northwestern.edu

81 ms

northwestern.bncollege.com

northwestern.bncollege.com

40 ms

otSDKStub.js

otSDKStub.js

56 ms

analyticsmediator.js

analyticsmediator.js

48 ms

launch-3aecf598b3af.min.js

launch-3aecf598b3af.min.js

74 ms

17000830376.js

17000830376.js

141 ms

quadpay.js

quadpay.js

115 ms

css

css

64 ms

alpha_responsive.css

alpha_responsive.css

115 ms

addons_responsive.css

addons_responsive.css

69 ms

txm1dab.css

txm1dab.css

111 ms

font-awesome.min.css

font-awesome.min.css

70 ms

select2.min.css

select2.min.css

68 ms

generatedVariables.js

generatedVariables.js

110 ms

all_responsive.js

all_responsive.js

372 ms

addons_responsive.js

addons_responsive.js

372 ms

sharethis.js

sharethis.js

104 ms

payframe-client.min.js

payframe-client.min.js

368 ms

54b3980a-e45d-466e-a8fc-bc05b90d46f5.json

54b3980a-e45d-466e-a8fc-bc05b90d46f5.json

323 ms

adsbygoogle.js

adsbygoogle.js

319 ms

AppMeasurement.min.js

AppMeasurement.min.js

21 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

30 ms

p.css

p.css

93 ms

leftNavArrow.svg

leftNavArrow.svg

84 ms

668-Northwestern-logo.svg

668-Northwestern-logo.svg

83 ms

laptop-school-color-205x205-2.png

laptop-school-color-205x205-2.png

177 ms

software-category.png

software-category.png

84 ms

speaker-collage-2024-205x205.png

speaker-collage-2024-205x205.png

170 ms

Sustainable.png

Sustainable.png

84 ms

must-haves-school-color.png

must-haves-school-color.png

191 ms

8349-Generic.png

8349-Generic.png

186 ms

aromatherapy-211x183.jpeg

aromatherapy-211x183.jpeg

176 ms

personal-care-211-211-1-.jpg

personal-care-211-211-1-.jpg

173 ms

home-office-211x211.png

home-office-211x211.png

190 ms

reading-211x211-2-.png

reading-211x211-2-.png

195 ms

email-signup-300x250.svg

email-signup-300x250.svg

210 ms

Bookstore-Account-Homepage-Tile.jpg

Bookstore-Account-Homepage-Tile.jpg

226 ms

news-events-300x250.png

news-events-300x250.png

213 ms

rd

rd

68 ms

location

location

216 ms

show_ads_impl.js

show_ads_impl.js

402 ms

dest5.html

dest5.html

121 ms

id

id

111 ms

BWBY-Logo-Copyline-block.png

BWBY-Logo-Copyline-block.png

304 ms

Icon-backtotop.png

Icon-backtotop.png

451 ms

d

d

25 ms

d

d

44 ms

ibs:dpid=411&dpuuid=ZkpAKwAAAMYvEwN2

ibs:dpid=411&dpuuid=ZkpAKwAAAMYvEwN2

11 ms

otBannerSdk.js

otBannerSdk.js

18 ms

en.json

en.json

109 ms

otFlat.json

otFlat.json

15 ms

otPcCenter.json

otPcCenter.json

154 ms

otCommonStyles.css

otCommonStyles.css

149 ms

js

js

97 ms

zrt_lookup.html

zrt_lookup.html

46 ms

seasonal_fanatics_hero.png

seasonal_fanatics_hero.png

305 ms

ads

ads

90 ms

apparel_hero.png

apparel_hero.png

281 ms

supplies_hero.png

supplies_hero.png

436 ms

technology_hero.png

technology_hero.png

344 ms

B1GWLAX-Helix-1380x528-NW.jpg

B1GWLAX-Helix-1380x528-NW.jpg

628 ms

ot_company_logo.png

ot_company_logo.png

50 ms

js

js

32 ms

24 ms

30 ms

84z2bc.js

84z2bc.js

134 ms

32 ms

16 ms

107 ms

eps

eps

28 ms

379208.gif

379208.gif

72 ms

Accessibility Review

bookstore.northwestern.edu accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

bookstore.northwestern.edu best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bookstore.northwestern.edu SEO score

76

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bookstore.northwestern.edu can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bookstore.northwestern.edu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bookstore.northwestern.edu

Open Graph description is not detected on the main page of Bookstore Northwestern. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: