Tools & Wizards About Us
bostondowntown.nm.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

bostondowntown.nm.com

Boston, MA Financial Advisor Office | Northwestern Mutual

Page Load Speed

2.6 sec in total

First Response

35 ms

Resources Loaded

2.2 sec

Page Rendered

364 ms

bostondowntown.nm.com screenshot

About Website

Welcome to bostondowntown.nm.com homepage info - get ready to check Boston Downtown Nm best content for United States right away, or after learning these important things about bostondowntown.nm.com

Everything you need from insurance to investments to financial planning, all in one place. Get in touch with your Boston, MA Northwestern Mutual financial advisor office.

Visit bostondowntown.nm.com

Key Findings

We analyzed Bostondowntown.nm.com page load time and found that the first response time was 35 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

bostondowntown.nm.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value20.6 s

0/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value4,950 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.021

100/100

15%

TTI (Time to Interactive)

Value26.2 s

0/100

10%

Network Requests Diagram

bostondowntown.nm.com

35 ms

bostondowntown.nm.com

79 ms

107 ms

offices.css

41 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

33 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Bostondowntown.nm.com, 33% (32 requests) were made to Media.northwesternmutual.com and 9% (9 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Media.northwesternmutual.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 558.6 kB (17%)

Content Size

3.3 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bostondowntown.nm.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 173.1 kB

  • Original 211.1 kB
  • After minification 202.7 kB
  • After compression 38.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.1 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 105.1 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Boston Downtown Nm images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 279.9 kB

  • Original 945.9 kB
  • After minification 945.7 kB
  • After compression 665.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 279.9 kB or 30% of the original size.

CSS Optimization

-0%

Potential reduce by 409 B

  • Original 107.3 kB
  • After minification 107.3 kB
  • After compression 106.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bostondowntown.nm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (56%)

Requests Now

86

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Boston Downtown Nm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

bostondowntown.nm.com

bostondowntown.nm.com

35 ms

bostondowntown.nm.com

bostondowntown.nm.com

79 ms

107 ms

offices.css

offices.css

41 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

33 ms

offices.js

offices.js

145 ms

js

js

198 ms

js

js

128 ms

navigation-menu-mobile.svg

navigation-menu-mobile.svg

358 ms

FO8iSTYoNoQ

FO8iSTYoNoQ

353 ms

fbevents.js

fbevents.js

157 ms

bat.js

bat.js

319 ms

cancel-x.svg

cancel-x.svg

471 ms

nm-logo-blue.svg

nm-logo-blue.svg

350 ms

navigation-search-inactive-mobile.svg

navigation-search-inactive-mobile.svg

358 ms

new-navigation-search-active-mobile.svg

new-navigation-search-active-mobile.svg

356 ms

navigation-chevron-blue-right-mobile.svg

navigation-chevron-blue-right-mobile.svg

356 ms

navigation-chevron-left-grey-mobile.svg

navigation-chevron-left-grey-mobile.svg

477 ms

navigation-search-reverse.svg

navigation-search-reverse.svg

475 ms

navigation-search-active.svg

navigation-search-active.svg

476 ms

handshake.svg

handshake.svg

474 ms

chevron-right-blue.svg

chevron-right-blue.svg

475 ms

nav-active-carret-blue.svg

nav-active-carret-blue.svg

538 ms

nav-inactive-carret-blue.svg

nav-inactive-carret-blue.svg

548 ms

heroImage_HomePage_Url_Desktop-Boston.jpg

heroImage_HomePage_Url_Desktop-Boston.jpg

809 ms

expert-partner.svg

expert-partner.svg

539 ms

point-to-point.svg

point-to-point.svg

540 ms

gold-star.svg

gold-star.svg

540 ms

supporting-photo-find-an-fr-v3.jpg

supporting-photo-find-an-fr-v3.jpg

807 ms

handshake-reverse.svg

handshake-reverse.svg

805 ms

man-with-flag.svg

man-with-flag.svg

804 ms

rocket.svg

rocket.svg

803 ms

supporting-photo-apply-now-v4.jpg

supporting-photo-apply-now-v4.jpg

808 ms

nametag-reverse.svg

nametag-reverse.svg

871 ms

supporting-photo-giving-back.jpg

supporting-photo-giving-back.jpg

1027 ms

supporting-photo-nm-stats.jpg

supporting-photo-nm-stats.jpg

1189 ms

map-marker.svg

map-marker.svg

874 ms

other-locations-blue-bar.svg

other-locations-blue-bar.svg

873 ms

chevron-right.svg

chevron-right.svg

872 ms

id

id

324 ms

AppMeasurement.min.js

AppMeasurement.min.js

125 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

285 ms

insight.min.js

insight.min.js

360 ms

heap-3637159320.js

heap-3637159320.js

413 ms

staticmap

staticmap

359 ms

staticmap

staticmap

234 ms

staticmap

staticmap

241 ms

chevron-up.svg

chevron-up.svg

951 ms

dropdown-arrow.svg

dropdown-arrow.svg

912 ms

dropdown-arrow-open.svg

dropdown-arrow-open.svg

911 ms

chevron-left-grey.svg

chevron-left-grey.svg

952 ms

GuardianSans-Regular.woff

GuardianSans-Regular.woff

219 ms

GuardianSans-Light.woff

GuardianSans-Light.woff

220 ms

GuardianSans-Thin.woff

GuardianSans-Thin.woff

218 ms

GuardianSans-Medium.woff

GuardianSans-Medium.woff

218 ms

GuardianSans-SemiBold.woff

GuardianSans-SemiBold.woff

229 ms

otSDKStub.js

otSDKStub.js

323 ms

287689728264317

287689728264317

168 ms

25058490.js

25058490.js

102 ms

www-player.css

www-player.css

98 ms

www-embed-player.js

www-embed-player.js

152 ms

base.js

base.js

227 ms

dest5.html

dest5.html

192 ms

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

34 ms

ibs:dpid=411&dpuuid=ZstLawAAAB84WAN2

ibs:dpid=411&dpuuid=ZstLawAAAB84WAN2

247 ms

location

location

302 ms

ad_status.js

ad_status.js

230 ms

XRk6eFbYaDme_I9SSIFgFZ9I1nSvAmlSIHv6h58Lfu0.js

XRk6eFbYaDme_I9SSIFgFZ9I1nSvAmlSIHv6h58Lfu0.js

178 ms

embed.js

embed.js

33 ms

js

js

63 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

216 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

371 ms

otBannerSdk.js

otBannerSdk.js

170 ms

js

js

282 ms

js

js

295 ms

js

js

294 ms

js

js

291 ms

Create

Create

149 ms

5564967.js

5564967.js

146 ms

id

id

130 ms

en.json

en.json

134 ms

169 ms

186 ms

js

js

230 ms

analytics.js

analytics.js

95 ms

otFlat.json

otFlat.json

17 ms

otPcPanel.json

otPcPanel.json

37 ms

otCommonStyles.css

otCommonStyles.css

40 ms

GenerateIT

GenerateIT

36 ms

collect

collect

115 ms

ot_close.svg

ot_close.svg

92 ms

nm-navy-200x40-2x.png

nm-navy-200x40-2x.png

57 ms

uwt.js

uwt.js

161 ms

adsct

adsct

157 ms

adsct

adsct

106 ms

nr-1044.min.js

nr-1044.min.js

13 ms

Accessibility Review

bostondowntown.nm.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bostondowntown.nm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

bostondowntown.nm.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bostondowntown.nm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bostondowntown.nm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bostondowntown.nm.com

Open Graph description is not detected on the main page of Boston Downtown Nm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: