Tools & Wizards About Us
business.nj.gov screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

business.nj.gov

Business.NJ.gov: Your first stop for doing business in NJ

Page Load Speed

3.7 sec in total

First Response

114 ms

Resources Loaded

3.1 sec

Page Rendered

481 ms

business.nj.gov screenshot

About Website

Welcome to business.nj.gov homepage info - get ready to check Business NJ best content for United States right away, or after learning these important things about business.nj.gov

Business.NJ.gov is New Jersey's business-friendly resource providing you with all the information you need to plan, start, operate, and grow your business.

Visit business.nj.gov

Key Findings

We analyzed Business.nj.gov page load time and found that the first response time was 114 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

business.nj.gov performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

69/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value4,660 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.136

80/100

15%

TTI (Time to Interactive)

Value27.2 s

0/100

10%

Network Requests Diagram

business.nj.gov

114 ms

d-Cap-Yes-So-allabout-fall-howled-Nort-me-of-our

69 ms

businessnj.3bede21ef.css

245 ms

webfont.js

263 ms

api.js

359 ms

Our browser made a total of 131 requests to load all elements on the main page. We found that 4% of them (5 requests) were addressed to the original Business.nj.gov, 36% (47 requests) were made to Cdn.prod.website-files.com and 35% (46 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Cdn.prod.website-files.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 286.3 kB (11%)

Content Size

2.5 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Business.nj.gov main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 50.4 kB

  • Original 65.2 kB
  • After minification 64.5 kB
  • After compression 14.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.4 kB or 77% of the original size.

Image Optimization

-10%

Potential reduce by 196.3 kB

  • Original 1.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Business NJ images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 33.7 kB

  • Original 494.8 kB
  • After minification 494.8 kB
  • After compression 461.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 5.9 kB

  • Original 68.8 kB
  • After minification 68.8 kB
  • After compression 62.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Business.nj.gov has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 44 (54%)

Requests Now

82

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business NJ. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

business.nj.gov

business.nj.gov

114 ms

d-Cap-Yes-So-allabout-fall-howled-Nort-me-of-our

d-Cap-Yes-So-allabout-fall-howled-Nort-me-of-our

69 ms

businessnj.3bede21ef.css

businessnj.3bede21ef.css

245 ms

webfont.js

webfont.js

263 ms

api.js

api.js

359 ms

a11y.js

a11y.js

268 ms

cmsnest.js

cmsnest.js

268 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

265 ms

businessnj.b40f63039.js

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253 ms

_Incapsula_Resource

_Incapsula_Resource

253 ms

css

css

124 ms

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recaptcha__en.js

226 ms

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1555 ms

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maze-universal-loader.js

maze-universal-loader.js

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1 ms

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activityi;src=13003043;type=gener0;cat=msi_b0;ord=4322553686285;npa=0;auiddc=813779398.1732121660;u1=https%3A%2F%2Fbusiness.nj.gov%2F;pscdl=noapi;frm=0;gtm=45fe4bj0v9189052196z89103488816za201zb9103488816;gcd=13l3l3l3l1l1;dma=0;tag_exp=101925629~102067555~102067808~102077855~102081485;epver=2;~oref=https%3A%2F%2Fbusiness.nj.gov%2F

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368 ms

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59 ms

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22 ms

beacon

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20 ms

19 ms

Accessibility Review

business.nj.gov accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

business.nj.gov best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

business.nj.gov SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Business.nj.gov can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Business.nj.gov main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

business.nj.gov

Open Graph data is detected on the main page of Business NJ. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: