Tools & Wizards About Us
columbia-sc.nm.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

columbia-sc.nm.com

Columbia, SC Financial Advisor Office | Northwestern Mutual

Page Load Speed

21.2 sec in total

First Response

54 ms

Resources Loaded

20.6 sec

Page Rendered

575 ms

columbia-sc.nm.com screenshot

About Website

Welcome to columbia-sc.nm.com homepage info - get ready to check Columbia SC Nm best content for United States right away, or after learning these important things about columbia-sc.nm.com

Everything you need from insurance to investments to financial planning, all in one place. Get in touch with your Columbia, SC Northwestern Mutual financial advisor office.

Visit columbia-sc.nm.com

Key Findings

We analyzed Columbia-sc.nm.com page load time and found that the first response time was 54 ms and then it took 21.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

columbia-sc.nm.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value1,690 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

columbia-sc.nm.com

54 ms

columbia-sc.nm.com

51 ms

228 ms

offices.css

27 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

22 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Columbia-sc.nm.com, 33% (31 requests) were made to Media.northwesternmutual.com and 10% (9 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (19.7 sec) relates to the external source Px.ads.linkedin.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 596.9 kB (19%)

Content Size

3.1 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Columbia-sc.nm.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 214.1 kB

  • Original 271.8 kB
  • After minification 264.1 kB
  • After compression 57.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 214.1 kB or 79% of the original size.

Image Optimization

-5%

Potential reduce by 105.3 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Columbia SC Nm images are well optimized though.

JavaScript Optimization

-36%

Potential reduce by 277.0 kB

  • Original 779.7 kB
  • After minification 779.3 kB
  • After compression 502.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 277.0 kB or 36% of the original size.

CSS Optimization

-1%

Potential reduce by 409 B

  • Original 47.6 kB
  • After minification 47.6 kB
  • After compression 47.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Columbia-sc.nm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 50 (59%)

Requests Now

85

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Columbia SC Nm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

columbia-sc.nm.com

columbia-sc.nm.com

54 ms

columbia-sc.nm.com

columbia-sc.nm.com

51 ms

228 ms

offices.css

offices.css

27 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

22 ms

offices.js

offices.js

108 ms

js

js

183 ms

js

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108 ms

navigation-menu-mobile.svg

navigation-menu-mobile.svg

182 ms

fbevents.js

fbevents.js

120 ms

bat.js

bat.js

167 ms

cancel-x.svg

cancel-x.svg

370 ms

nm-logo-blue.svg

nm-logo-blue.svg

309 ms

navigation-search-inactive-mobile.svg

navigation-search-inactive-mobile.svg

310 ms

new-navigation-search-active-mobile.svg

new-navigation-search-active-mobile.svg

312 ms

navigation-chevron-blue-right-mobile.svg

navigation-chevron-blue-right-mobile.svg

311 ms

navigation-chevron-left-grey-mobile.svg

navigation-chevron-left-grey-mobile.svg

308 ms

navigation-search-reverse.svg

navigation-search-reverse.svg

368 ms

navigation-search-active.svg

navigation-search-active.svg

373 ms

handshake.svg

handshake.svg

371 ms

chevron-right-blue.svg

chevron-right-blue.svg

370 ms

nav-active-carret-blue.svg

nav-active-carret-blue.svg

372 ms

nav-inactive-carret-blue.svg

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428 ms

city-skyline.jpg

city-skyline.jpg

452 ms

expert-partner.svg

expert-partner.svg

432 ms

point-to-point.svg

point-to-point.svg

428 ms

gold-star.svg

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429 ms

supporting-photo-find-an-fr-v3.jpg

supporting-photo-find-an-fr-v3.jpg

719 ms

handshake-reverse.svg

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522 ms

man-with-flag.svg

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483 ms

rocket.svg

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485 ms

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715 ms

nametag-reverse.svg

nametag-reverse.svg

528 ms

supporting-photo-giving-back.jpg

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780 ms

supporting-photo-nm-stats.jpg

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722 ms

map-marker.svg

map-marker.svg

717 ms

chevron-right.svg

chevron-right.svg

719 ms

id

id

144 ms

AppMeasurement.min.js

AppMeasurement.min.js

126 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

133 ms

insight.min.js

insight.min.js

251 ms

heap-3637159320.js

heap-3637159320.js

254 ms

staticmap

staticmap

216 ms

staticmap

staticmap

216 ms

staticmap

staticmap

216 ms

chevron-up.svg

chevron-up.svg

630 ms

dropdown-arrow.svg

dropdown-arrow.svg

631 ms

dropdown-arrow-open.svg

dropdown-arrow-open.svg

632 ms

chevron-left-grey.svg

chevron-left-grey.svg

633 ms

GuardianSans-Regular.woff

GuardianSans-Regular.woff

198 ms

GuardianSans-Light.woff

GuardianSans-Light.woff

201 ms

GuardianSans-Thin.woff

GuardianSans-Thin.woff

200 ms

GuardianSans-Medium.woff

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199 ms

GuardianSans-SemiBold.woff

GuardianSans-SemiBold.woff

201 ms

287689728264317

287689728264317

162 ms

otSDKStub.js

otSDKStub.js

153 ms

dest5.html

dest5.html

145 ms

25058490.js

25058490.js

137 ms

ibs:dpid=411&dpuuid=Zs_pqgAAAF6Umhva

ibs:dpid=411&dpuuid=Zs_pqgAAAF6Umhva

55 ms

collect

collect

19748 ms

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

39 ms

location

location

39 ms

js

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15 ms

js

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53 ms

js

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53 ms

js

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54 ms

js

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51 ms

otBannerSdk.js

otBannerSdk.js

17 ms

5564967.js

5564967.js

10 ms

en.json

en.json

195 ms

156 ms

239 ms

js

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114 ms

analytics.js

analytics.js

207 ms

otFlat.json

otFlat.json

107 ms

otPcPanel.json

otPcPanel.json

125 ms

otCommonStyles.css

otCommonStyles.css

123 ms

collect

collect

106 ms

ot_close.svg

ot_close.svg

96 ms

nm-navy-200x40-2x.png

nm-navy-200x40-2x.png

71 ms

uwt.js

uwt.js

13 ms

adsct

adsct

111 ms

adsct

adsct

147 ms

delivery

delivery

28 ms

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activityi;src=8851916;type=pagel0;cat=north00;ord=912402295065;npa=0;auiddc=1605158018.1724885419;u1=www.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922;gdid=dYWJhMj;pscdl=noapi;frm=0;gtm=45fe48r0v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922%2F

104 ms

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=5536045775283;npa=0;auiddc=1605158018.1724885419;u1=www.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922;gdid=dYWJhMj;pscdl=noapi;frm=0;gtm=45fe48r0v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922%2F

activityi;src=8851916;type=pagel0;cat=north0;ord=1;num=5536045775283;npa=0;auiddc=1605158018.1724885419;u1=www.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922;gdid=dYWJhMj;pscdl=noapi;frm=0;gtm=45fe48r0v9181623173za200;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Fwww.northwesternmutual.com%2Foffice%2Fsc%2Fcolumbia%2F20691922%2F

98 ms

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80 ms

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78 ms

RC54cf880386cc4b3bbf865cf4e1fbfc01-source.min.js

RC54cf880386cc4b3bbf865cf4e1fbfc01-source.min.js

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5 ms

s16839678455144

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nr-1044.min.js

nr-1044.min.js

20 ms

Accessibility Review

columbia-sc.nm.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

columbia-sc.nm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

columbia-sc.nm.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Columbia-sc.nm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Columbia-sc.nm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

columbia-sc.nm.com

Open Graph description is not detected on the main page of Columbia SC Nm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: