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digital.nationallife.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

digital.nationallife.com

Life Insurance | Financial Services | Retirement Planning | National Life Group

Page Load Speed

2.8 sec in total

First Response

164 ms

Resources Loaded

2.4 sec

Page Rendered

236 ms

digital.nationallife.com screenshot

About Website

Click here to check amazing Digital National Life content for United States. Otherwise, check out these important facts you probably never knew about digital.nationallife.com

National Life Group offers life insurance, annuity and investment products to help individuals, families and businesses pursue their financial goals.

Visit digital.nationallife.com

Key Findings

We analyzed Digital.nationallife.com page load time and found that the first response time was 164 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

digital.nationallife.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

73/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value4.7 s

69/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

digital.nationallife.com

164 ms

www.nationallife.com

262 ms

jquery-ui.min.css

18 ms

bootstrap.min.css

24 ms

bootstrap-datetimepicker.min.css

22 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Digital.nationallife.com, 90% (46 requests) were made to Nationallife.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Nationallife.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 946.4 kB (43%)

Content Size

2.2 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Digital.nationallife.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 77.2 kB

  • Original 105.4 kB
  • After minification 94.0 kB
  • After compression 28.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.2 kB or 73% of the original size.

Image Optimization

-29%

Potential reduce by 385.4 kB

  • Original 1.3 MB
  • After minification 949.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Digital National Life needs image optimization as it can save up to 385.4 kB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-55%

Potential reduce by 282.5 kB

  • Original 511.1 kB
  • After minification 501.6 kB
  • After compression 228.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 282.5 kB or 55% of the original size.

CSS Optimization

-80%

Potential reduce by 201.2 kB

  • Original 250.6 kB
  • After minification 193.1 kB
  • After compression 49.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Digital.nationallife.com needs all CSS files to be minified and compressed as it can save up to 201.2 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (61%)

Requests Now

38

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Digital National Life. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

digital.nationallife.com

digital.nationallife.com

164 ms

www.nationallife.com

www.nationallife.com

262 ms

jquery-ui.min.css

jquery-ui.min.css

18 ms

bootstrap.min.css

bootstrap.min.css

24 ms

bootstrap-datetimepicker.min.css

bootstrap-datetimepicker.min.css

22 ms

font-awesome.min.css

font-awesome.min.css

39 ms

ionicons.min.css

ionicons.min.css

33 ms

animate.min.css

animate.min.css

41 ms

open-sans.min.css

open-sans.min.css

37 ms

custom.css

custom.css

50 ms

custom-offshore.css

custom-offshore.css

43 ms

customer.css

customer.css

44 ms

jquery.min.js

jquery.min.js

43 ms

moment.min.js

moment.min.js

44 ms

bootstrap.min.js

bootstrap.min.js

127 ms

bootstrap-datetimepicker.min.js

bootstrap-datetimepicker.min.js

46 ms

bootstrap-formhelpers.min.js

bootstrap-formhelpers.min.js

124 ms

jquery.bootstrap-dropdown-hover.min.js

jquery.bootstrap-dropdown-hover.min.js

45 ms

bootstrap-dropdownhover.min.js

bootstrap-dropdownhover.min.js

124 ms

jquery-ui.min.js

jquery-ui.min.js

168 ms

validator.min.js

validator.min.js

165 ms

custom.js

custom.js

187 ms

Custom_Offshore.js

Custom_Offshore.js

167 ms

jquery.validate.min.js

jquery.validate.min.js

165 ms

gtm.js

gtm.js

223 ms

MMXMX-T74AY-JA3G3-BUPE6-WVRHC

MMXMX-T74AY-JA3G3-BUPE6-WVRHC

258 ms

NLG-logo.jpeg

NLG-logo.jpeg

161 ms

NLG-logoBW.png

NLG-logoBW.png

158 ms

1023_forbes-2024-award-banner4.ashx

1023_forbes-2024-award-banner4.ashx

256 ms

publicsite-home-videothumb-mission.ashx

publicsite-home-videothumb-mission.ashx

198 ms

Jose-Colorado-thumb.ashx

Jose-Colorado-thumb.ashx

198 ms

GettyImages-1321357380-600x30.ashx

GettyImages-1321357380-600x30.ashx

197 ms

Right-WhiteArrow.png

Right-WhiteArrow.png

159 ms

blog-pic-WIN-WomenIntheLead2023-DianaGreenberg-600x30.ashx

blog-pic-WIN-WomenIntheLead2023-DianaGreenberg-600x30.ashx

254 ms

blog-pic-WIN-WomenIntheLead2023-JenWarfield-600x30.ashx

blog-pic-WIN-WomenIntheLead2023-JenWarfield-600x30.ashx

254 ms

blog-pic-WIN-WomenIntheLead2023-Evans-600x30.ashx

blog-pic-WIN-WomenIntheLead2023-Evans-600x30.ashx

270 ms

NLG-logo.ashx

NLG-logo.ashx

270 ms

TIK_TOK_ICON.ashx

TIK_TOK_ICON.ashx

254 ms

opensans-regular-webfont.woff

opensans-regular-webfont.woff

254 ms

opensans-light-webfont.woff

opensans-light-webfont.woff

269 ms

opensans-semibold-webfont.woff

opensans-semibold-webfont.woff

269 ms

opensans-bold-webfont.woff

opensans-bold-webfont.woff

267 ms

opensans-extrabold-webfont.woff

opensans-extrabold-webfont.woff

1091 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

798 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

132 ms

js

js

153 ms

config.json

config.json

39 ms

glyphicons-halflings-regular.ttf

glyphicons-halflings-regular.ttf

575 ms

opensans-extrabold-webfont.ttf

opensans-extrabold-webfont.ttf

183 ms

opensans-extrabold-webfont.svg

opensans-extrabold-webfont.svg

278 ms

glyphicons-halflings-regular.svg

glyphicons-halflings-regular.svg

184 ms

Accessibility Review

digital.nationallife.com accessibility score

100

Accessibility Issues

Best Practices

digital.nationallife.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

digital.nationallife.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Digital.nationallife.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Digital.nationallife.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

digital.nationallife.com

Open Graph description is not detected on the main page of Digital National Life. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: