Tools & Wizards About Us
fi.nielsen.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

fi.nielsen.com

Nielsen | Audience is Everything – Nielsen

Page Load Speed

5 sec in total

First Response

57 ms

Resources Loaded

4.7 sec

Page Rendered

293 ms

fi.nielsen.com screenshot

About Website

Visit fi.nielsen.com now to see the best up-to-date Fi Nielsen content for United States and also check out these interesting facts you probably never knew about fi.nielsen.com

Uncover what people watch and listen to with Nielsen’s audience-driven data and insights.

Visit fi.nielsen.com

Key Findings

We analyzed Fi.nielsen.com page load time and found that the first response time was 57 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

fi.nielsen.com performance score

0

Network Requests Diagram

fi.nielsen.com

57 ms

fi.html

76 ms

jquery.js

97 ms

utils.js

65 ms

granite.js

62 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Fi.nielsen.com, 82% (42 requests) were made to Nielsen.com and 4% (2 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (405 ms) relates to the external source Assets.adobedtm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (78%)

Content Size

2.4 MB

After Optimization

539.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fi.nielsen.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 79.0 kB

  • Original 96.4 kB
  • After minification 76.9 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.5 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.0 kB or 82% of the original size.

Image Optimization

-12%

Potential reduce by 18.7 kB

  • Original 160.3 kB
  • After minification 141.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fi Nielsen needs image optimization as it can save up to 18.7 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-81%

Potential reduce by 1.4 MB

  • Original 1.7 MB
  • After minification 1.2 MB
  • After compression 322.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 81% of the original size.

CSS Optimization

-86%

Potential reduce by 356.0 kB

  • Original 414.3 kB
  • After minification 321.9 kB
  • After compression 58.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fi.nielsen.com needs all CSS files to be minified and compressed as it can save up to 356.0 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (49%)

Requests Now

45

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fi Nielsen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fi.nielsen.com

fi.nielsen.com

57 ms

fi.html

fi.html

76 ms

jquery.js

jquery.js

97 ms

utils.js

utils.js

65 ms

granite.js

granite.js

62 ms

jquery.js

jquery.js

63 ms

font-face.css

font-face.css

70 ms

left-to-right.css

left-to-right.css

310 ms

left-to-right.js

left-to-right.js

159 ms

home.js

home.js

119 ms

businesscard.css

businesscard.css

115 ms

buttons.20a85a6a67053717023e8d12a9dba430.css

buttons.20a85a6a67053717023e8d12a9dba430.css

7 ms

satelliteLib-434a435885e5028943d43ac9b6bab88e5ab22dbb.js

satelliteLib-434a435885e5028943d43ac9b6bab88e5ab22dbb.js

405 ms

shared.js

shared.js

182 ms

underscore.js

underscore.js

180 ms

kernel.js

kernel.js

193 ms

default.css

default.css

215 ms

jquery-ui-1.11.2.css

jquery-ui-1.11.2.css

231 ms

jquery-ui-1.8.23.min.js

jquery-ui-1.8.23.min.js

299 ms

jquery.adobe.autocomplete-min.js

jquery.adobe.autocomplete-min.js

250 ms

respond.min.js

respond.min.js

270 ms

id

id

11 ms

finland.gif

finland.gif

37 ms

logo.png

logo.png

9 ms

LR_STEPHANIE_9295.png

LR_STEPHANIE_9295.png

48 ms

insight-top-right.png

insight-top-right.png

53 ms

retail_purple_65x65.png

retail_purple_65x65.png

13 ms

retailCPG_65x65.png

retailCPG_65x65.png

26 ms

serpentine-homepage.png

serpentine-homepage.png

24 ms

consumerization-icon_132x103.png

consumerization-icon_132x103.png

87 ms

innovation-icon_132x103.png

innovation-icon_132x103.png

43 ms

marketing-effectiveness-icon_132x103.png

marketing-effectiveness-icon_132x103.png

68 ms

performance-management-icon_132x103.png

performance-management-icon_132x103.png

66 ms

report_thumb_lg_53_216x153.jpg

report_thumb_lg_53_216x153.jpg

123 ms

raquo-detailpg.png

raquo-detailpg.png

96 ms

twitter-footer.png

twitter-footer.png

105 ms

fb-footer.png

fb-footer.png

119 ms

in-footer.png

in-footer.png

120 ms

youtube-footer.png

youtube-footer.png

140 ms

standard

standard

184 ms

id

id

11 ms

id

id

4 ms

search-icon.png

search-icon.png

53 ms

right-arrow.gif

right-arrow.gif

286 ms

02_Single_Page_General_11.png

02_Single_Page_General_11.png

287 ms

brandon_reg-webfont.woff

brandon_reg-webfont.woff

270 ms

brandon_light-webfont.woff

brandon_light-webfont.woff

270 ms

query

query

265 ms

s-code-contents-6051e8592133b991451d3719c2959c2683430e62.js

s-code-contents-6051e8592133b991451d3719c2959c2683430e62.js

245 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

73 ms

s55932274130173

s55932274130173

6 ms

SEO Factors

fi.nielsen.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fi.nielsen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fi.nielsen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fi.nielsen.com

Open Graph description is not detected on the main page of Fi Nielsen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: