Tools & Wizards About Us
greatermilwaukee.nm.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

greatermilwaukee.nm.com

Greater Milwaukee, WI Financial Advisor Office | Northwestern Mutual

Page Load Speed

2.3 sec in total

First Response

36 ms

Resources Loaded

2 sec

Page Rendered

313 ms

greatermilwaukee.nm.com screenshot

About Website

Welcome to greatermilwaukee.nm.com homepage info - get ready to check Greater Milwaukee Nm best content for United States right away, or after learning these important things about greatermilwaukee.nm.com

Everything you need from insurance to investments to financial planning, all in one place. Get in touch with your Greater Milwaukee, WI Northwestern Mutual financial advisor office.

Visit greatermilwaukee.nm.com

Key Findings

We analyzed Greatermilwaukee.nm.com page load time and found that the first response time was 36 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

greatermilwaukee.nm.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value19.2 s

0/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value2,440 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value23.9 s

1/100

10%

Network Requests Diagram

greatermilwaukee.nm.com

36 ms

greatermilwaukee.nm.com

34 ms

152 ms

offices.css

36 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

22 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Greatermilwaukee.nm.com, 33% (32 requests) were made to Media.northwesternmutual.com and 9% (9 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Media.northwesternmutual.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 776.0 kB (22%)

Content Size

3.5 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Greatermilwaukee.nm.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 173.3 kB

  • Original 211.1 kB
  • After minification 202.9 kB
  • After compression 37.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 173.3 kB or 82% of the original size.

Image Optimization

-5%

Potential reduce by 105.1 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Greater Milwaukee Nm images are well optimized though.

JavaScript Optimization

-43%

Potential reduce by 497.2 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 666.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 497.2 kB or 43% of the original size.

CSS Optimization

-0%

Potential reduce by 409 B

  • Original 107.4 kB
  • After minification 107.4 kB
  • After compression 107.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Greatermilwaukee.nm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (56%)

Requests Now

86

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Greater Milwaukee Nm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

greatermilwaukee.nm.com

greatermilwaukee.nm.com

36 ms

greatermilwaukee.nm.com

greatermilwaukee.nm.com

34 ms

152 ms

offices.css

offices.css

36 ms

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

launch-EN601ad48fe03a4aa39be269d4d5c2c405.min.js

22 ms

offices.js

offices.js

114 ms

js

js

184 ms

js

js

114 ms

navigation-menu-mobile.svg

navigation-menu-mobile.svg

322 ms

euIewxAmB60

euIewxAmB60

338 ms

fbevents.js

fbevents.js

144 ms

bat.js

bat.js

183 ms

cancel-x.svg

cancel-x.svg

438 ms

nm-logo-blue.svg

nm-logo-blue.svg

332 ms

navigation-search-inactive-mobile.svg

navigation-search-inactive-mobile.svg

331 ms

new-navigation-search-active-mobile.svg

new-navigation-search-active-mobile.svg

331 ms

navigation-chevron-blue-right-mobile.svg

navigation-chevron-blue-right-mobile.svg

333 ms

navigation-chevron-left-grey-mobile.svg

navigation-chevron-left-grey-mobile.svg

455 ms

navigation-search-reverse.svg

navigation-search-reverse.svg

439 ms

navigation-search-active.svg

navigation-search-active.svg

457 ms

handshake.svg

handshake.svg

455 ms

chevron-right-blue.svg

chevron-right-blue.svg

456 ms

nav-active-carret-blue.svg

nav-active-carret-blue.svg

735 ms

nav-inactive-carret-blue.svg

nav-inactive-carret-blue.svg

736 ms

city-skyline.jpg

city-skyline.jpg

739 ms

expert-partner.svg

expert-partner.svg

736 ms

point-to-point.svg

point-to-point.svg

736 ms

gold-star.svg

gold-star.svg

737 ms

supporting-photo-find-an-fr-v3.jpg

supporting-photo-find-an-fr-v3.jpg

970 ms

handshake-reverse.svg

handshake-reverse.svg

807 ms

man-with-flag.svg

man-with-flag.svg

827 ms

rocket.svg

rocket.svg

971 ms

supporting-photo-apply-now-v4.jpg

supporting-photo-apply-now-v4.jpg

818 ms

nametag-reverse.svg

nametag-reverse.svg

814 ms

supporting-photo-giving-back.jpg

supporting-photo-giving-back.jpg

1069 ms

supporting-photo-nm-stats.jpg

supporting-photo-nm-stats.jpg

1142 ms

map-marker.svg

map-marker.svg

972 ms

other-locations-blue-bar.svg

other-locations-blue-bar.svg

1069 ms

chevron-right.svg

chevron-right.svg

1137 ms

id

id

290 ms

AppMeasurement.min.js

AppMeasurement.min.js

105 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

116 ms

insight.min.js

insight.min.js

331 ms

heap-3637159320.js

heap-3637159320.js

330 ms

staticmap

staticmap

241 ms

staticmap

staticmap

237 ms

staticmap

staticmap

240 ms

chevron-up.svg

chevron-up.svg

1045 ms

dropdown-arrow.svg

dropdown-arrow.svg

1049 ms

dropdown-arrow-open.svg

dropdown-arrow-open.svg

1044 ms

chevron-left-grey.svg

chevron-left-grey.svg

1048 ms

GuardianSans-Regular.woff

GuardianSans-Regular.woff

226 ms

GuardianSans-Light.woff

GuardianSans-Light.woff

224 ms

GuardianSans-Thin.woff

GuardianSans-Thin.woff

225 ms

GuardianSans-Medium.woff

GuardianSans-Medium.woff

222 ms

GuardianSans-SemiBold.woff

GuardianSans-SemiBold.woff

223 ms

otSDKStub.js

otSDKStub.js

303 ms

287689728264317

287689728264317

207 ms

25058490.js

25058490.js

75 ms

dest5.html

dest5.html

172 ms

www-player.css

www-player.css

112 ms

www-embed-player.js

www-embed-player.js

137 ms

base.js

base.js

173 ms

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

fdef34fb-1c38-40ad-a9dc-11df33182c5e.json

56 ms

ibs:dpid=411&dpuuid=ZtEN4AAAAISMNgNw

ibs:dpid=411&dpuuid=ZtEN4AAAAISMNgNw

25 ms

js

js

250 ms

location

location

310 ms

ad_status.js

ad_status.js

195 ms

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

UCY5Klx_0fJhMytIltuKLUwnjJON9GWedkq6jjIrpW0.js

145 ms

embed.js

embed.js

46 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

331 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

401 ms

js

js

74 ms

js

js

221 ms

js

js

221 ms

js

js

316 ms

li_sync

li_sync

313 ms

5564967.js

5564967.js

194 ms

otBannerSdk.js

otBannerSdk.js

175 ms

id

id

164 ms

Create

Create

309 ms

181 ms

252 ms

js

js

211 ms

analytics.js

analytics.js

207 ms

en.json

en.json

188 ms

collect

collect

78 ms

otFlat.json

otFlat.json

50 ms

otPcPanel.json

otPcPanel.json

50 ms

otCommonStyles.css

otCommonStyles.css

47 ms

GenerateIT

GenerateIT

45 ms

uwt.js

uwt.js

97 ms

ot_close.svg

ot_close.svg

89 ms

nm-navy-200x40-2x.png

nm-navy-200x40-2x.png

57 ms

adsct

adsct

56 ms

adsct

adsct

169 ms

nr-1044.min.js

nr-1044.min.js

15 ms

Accessibility Review

greatermilwaukee.nm.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

greatermilwaukee.nm.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

greatermilwaukee.nm.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Greatermilwaukee.nm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Greatermilwaukee.nm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

greatermilwaukee.nm.com

Open Graph description is not detected on the main page of Greater Milwaukee Nm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: