Tools & Wizards About Us
ismadlondon.notonthehighstreet.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ismadlondon.notonthehighstreet.com

Online Gift Shop UK | Unique & Personalised Gifts | notonthehighstreet.com

Page Load Speed

5.2 sec in total

First Response

48 ms

Resources Loaded

2.1 sec

Page Rendered

3.1 sec

ismadlondon.notonthehighstreet.com screenshot

About Website

Visit ismadlondon.notonthehighstreet.com now to see the best up-to-date Ismadlondon Notonthehighstreet content for United Kingdom and also check out these interesting facts you probably never knew about ismadlondon.notonthehighstreet.com

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

Visit ismadlondon.notonthehighstreet.com

Key Findings

We analyzed Ismadlondon.notonthehighstreet.com page load time and found that the first response time was 48 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

ismadlondon.notonthehighstreet.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value10.5 s

8/100

10%

TBT (Total Blocking Time)

Value3,050 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.361

30/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

ismadlondon.notonthehighstreet.com

48 ms

ismadlondon.notonthehighstreet.com

855 ms

otSDKStub.js

75 ms

polyfill.min.js

1020 ms

production.min.js

60 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Ismadlondon.notonthehighstreet.com, 46% (46 requests) were made to Static-files.notonthehighstreet.com and 26% (26 requests) were made to Cdn.notonthehighstreet.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 480.0 kB (22%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ismadlondon.notonthehighstreet.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 825.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 478.4 kB

  • Original 586.5 kB
  • After minification 585.6 kB
  • After compression 108.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 478.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 63 B

  • Original 825.1 kB
  • After minification 825.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ismadlondon Notonthehighstreet images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 785.8 kB
  • After minification 785.8 kB
  • After compression 784.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 50 B

  • Original 4.1 kB
  • After minification 4.1 kB
  • After compression 4.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ismadlondon.notonthehighstreet.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (50%)

Requests Now

96

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ismadlondon Notonthehighstreet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ismadlondon.notonthehighstreet.com

ismadlondon.notonthehighstreet.com

48 ms

ismadlondon.notonthehighstreet.com

ismadlondon.notonthehighstreet.com

855 ms

otSDKStub.js

otSDKStub.js

75 ms

polyfill.min.js

polyfill.min.js

1020 ms

production.min.js

production.min.js

60 ms

production.min.js

production.min.js

72 ms

production.min.js

production.min.js

113 ms

production.min.js

production.min.js

116 ms

noths-amplify@4.1.0.js

noths-amplify@4.1.0.js

215 ms

bundle.js

bundle.js

161 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

163 ms

4340.dc76b86eb31e1804.js

4340.dc76b86eb31e1804.js

162 ms

datadog_browser_rum.3fbd7180253250a9.js

datadog_browser_rum.3fbd7180253250a9.js

198 ms

datadog_browser_logs.0d287e66e1419fb5.js

datadog_browser_logs.0d287e66e1419fb5.js

196 ms

8952-31422e5b0230e198.js

8952-31422e5b0230e198.js

250 ms

4134-5198da8a12973134.js

4134-5198da8a12973134.js

250 ms

6445-e9cce48e12cea56d.js

6445-e9cce48e12cea56d.js

249 ms

6606-a11a4be5eb844a10.js

6606-a11a4be5eb844a10.js

279 ms

layout__client_site_chrome_ui.fbcaa60183bf139c.js

layout__client_site_chrome_ui.fbcaa60183bf139c.js

459 ms

5096-18326caa2268d9f2.js

5096-18326caa2268d9f2.js

451 ms

7775-45ff565760a07f66.js

7775-45ff565760a07f66.js

462 ms

5874.f348c62db271e016.js

5874.f348c62db271e016.js

462 ms

3084.3f57bec2e67d3f85.js

3084.3f57bec2e67d3f85.js

462 ms

2283.95c903d43cf3901d.js

2283.95c903d43cf3901d.js

463 ms

373.cdf778227b8e3388.js

373.cdf778227b8e3388.js

464 ms

8454.6d5ab92e5186b21d.js

8454.6d5ab92e5186b21d.js

470 ms

8711.931bd8ba926f1e51.js

8711.931bd8ba926f1e51.js

470 ms

5179.8bc90854fbc50a22.js

5179.8bc90854fbc50a22.js

470 ms

4531.f53774b3b3faf401.js

4531.f53774b3b3faf401.js

469 ms

7331.76be7e6e8d9a1f3e.js

7331.76be7e6e8d9a1f3e.js

468 ms

572.9ee633a89b95b231.js

572.9ee633a89b95b231.js

474 ms

2164.51b38cbd29ac3e72.js

2164.51b38cbd29ac3e72.js

478 ms

3119.0d96a3f29b10a69a.js

3119.0d96a3f29b10a69a.js

481 ms

9663-6de52dd05c9a7baa.js

9663-6de52dd05c9a7baa.js

480 ms

9988.4338a4122b31d1f2.js

9988.4338a4122b31d1f2.js

476 ms

webpack-28d7b699d96269d2.js

webpack-28d7b699d96269d2.js

476 ms

framework-e98d4627e7235520.js

framework-e98d4627e7235520.js

478 ms

main-5ffefd933c95536f.js

main-5ffefd933c95536f.js

482 ms

_app-067b85291d1a3e3c.js

_app-067b85291d1a3e3c.js

482 ms

2734-7c3055513a6213b6.js

2734-7c3055513a6213b6.js

481 ms

p13n.js

p13n.js

266 ms

6025-c034a957a6281dc8.js

6025-c034a957a6281dc8.js

438 ms

9142-7cf536ce5e38cb98.js

9142-7cf536ce5e38cb98.js

425 ms

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

121 ms

gtm.js

gtm.js

463 ms

BH-homepage-hero-garden-home-image.jpg

BH-homepage-hero-garden-home-image.jpg

377 ms

normal_personalised-vintage-map-picture-with-stitched-heart.jpg

normal_personalised-vintage-map-picture-with-stitched-heart.jpg

397 ms

birthday-sale-content-tile-red.jpg

birthday-sale-content-tile-red.jpg

378 ms

wedding-sale-content-tile-red.jpg

wedding-sale-content-tile-red.jpg

388 ms

anniversary-sale-content-tile-red.jpg

anniversary-sale-content-tile-red.jpg

381 ms

all-gifts-content-tile-red.jpg

all-gifts-content-tile-red.jpg

381 ms

category-gifts.jpg

category-gifts.jpg

388 ms

SS-homepage-hero-garden.jpg

SS-homepage-hero-garden.jpg

388 ms

First-Day-Of-School-Gifts.gif

First-Day-Of-School-Gifts.gif

386 ms

content_tile_back_to_school.jpg

content_tile_back_to_school.jpg

394 ms

content_tile_alfresco_dining.jpg

content_tile_alfresco_dining.jpg

393 ms

content_tile_new_season_homeware.jpg

content_tile_new_season_homeware.jpg

401 ms

normal_personalised-trixie-lion-backpack.jpg

normal_personalised-trixie-lion-backpack.jpg

393 ms

normal_personalised-craft-beer-birthday-hamper.jpg

normal_personalised-craft-beer-birthday-hamper.jpg

392 ms

normal_my-baby-book-baby-memory-book-safari.jpg

normal_my-baby-book-baby-memory-book-safari.jpg

392 ms

normal_a-week-of-earrings-gift-set.jpg

normal_a-week-of-earrings-gift-set.jpg

394 ms

normal_personalised-children-s-flower-sunglasses.jpg

normal_personalised-children-s-flower-sunglasses.jpg

452 ms

normal_framed-love-you-bye-hallway-print.jpg

normal_framed-love-you-bye-hallway-print.jpg

454 ms

normal_anax-metal-dragonfly-garden-stake-decoration.jpg

normal_anax-metal-dragonfly-garden-stake-decoration.jpg

453 ms

normal_gardman-polycarbonate-and-wooden-growhouse.jpg

normal_gardman-polycarbonate-and-wooden-growhouse.jpg

415 ms

category_listing_personalised-toile-de-jouy-notebook.jpg

category_listing_personalised-toile-de-jouy-notebook.jpg

448 ms

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

416 ms

category_listing_tilly-cushion-cornflower-olive.jpg

category_listing_tilly-cushion-cornflower-olive.jpg

454 ms

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

455 ms

category_listing_le-soleil-sun-rays-t-shirt.jpg

category_listing_le-soleil-sun-rays-t-shirt.jpg

457 ms

category_listing_personalised-word-slogan-cap.jpg

category_listing_personalised-word-slogan-cap.jpg

459 ms

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

457 ms

category_listing_sprigster-sparkling-infusion.jpg

category_listing_sprigster-sparkling-infusion.jpg

466 ms

category_listing_personalised-animals-hooded-cotton-towel.jpg

category_listing_personalised-animals-hooded-cotton-towel.jpg

468 ms

category_listing_a5-avocado-stripe-notebook.jpg

category_listing_a5-avocado-stripe-notebook.jpg

471 ms

category_listing_beach-days-greetings-card.jpg

category_listing_beach-days-greetings-card.jpg

470 ms

category_listing_happy-birthday-initial-and-flower-necklace.jpg

category_listing_happy-birthday-initial-and-flower-necklace.jpg

468 ms

category_listing_recycled-wiggly-line-welcome-sign.jpg

category_listing_recycled-wiggly-line-welcome-sign.jpg

471 ms

partner-headshot-tulastra-studio.jpg

partner-headshot-tulastra-studio.jpg

382 ms

partner-headshot-wotbox.jpg

partner-headshot-wotbox.jpg

380 ms

Accordion-Image.jpg

Accordion-Image.jpg

435 ms

normal_personalised-city-and-postcode-print.jpg

normal_personalised-city-and-postcode-print.jpg

459 ms

normal_more-of-a-cat-person-illustrated-cat-print.jpg

normal_more-of-a-cat-person-illustrated-cat-print.jpg

457 ms

normal_travel-adventures-wotbox.jpg

normal_travel-adventures-wotbox.jpg

462 ms

normal_rainbows-unicorns-wotbox.jpg

normal_rainbows-unicorns-wotbox.jpg

462 ms

1127-b415c0e1c1a43b92.js

1127-b415c0e1c1a43b92.js

383 ms

index-323302923685ada6.js

index-323302923685ada6.js

388 ms

_buildManifest.js

_buildManifest.js

342 ms

_ssgManifest.js

_ssgManifest.js

343 ms

NOTHS_logo.svg

NOTHS_logo.svg

336 ms

location

location

342 ms

GB.png

GB.png

302 ms

membership_banner_background.jpeg

membership_banner_background.jpeg

212 ms

noths_sans_3_regular.woff

noths_sans_3_regular.woff

60 ms

noths_sans_3_semibold.woff

noths_sans_3_semibold.woff

62 ms

otBannerSdk.js

otBannerSdk.js

32 ms

en.json

en.json

38 ms

otCenterRounded.json

otCenterRounded.json

30 ms

otPcCenter.json

otPcCenter.json

31 ms

otCommonStyles.css

otCommonStyles.css

40 ms

Accessibility Review

ismadlondon.notonthehighstreet.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

ismadlondon.notonthehighstreet.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ismadlondon.notonthehighstreet.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ismadlondon.notonthehighstreet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ismadlondon.notonthehighstreet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ismadlondon.notonthehighstreet.com

Open Graph description is not detected on the main page of Ismadlondon Notonthehighstreet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: