Tools & Wizards About Us
morsetoad.notonthehighstreet.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

morsetoad.notonthehighstreet.com

Online Gift Shop UK | Unique & Personalised Gifts | notonthehighstreet.com

Page Load Speed

4.2 sec in total

First Response

28 ms

Resources Loaded

2 sec

Page Rendered

2.1 sec

morsetoad.notonthehighstreet.com screenshot

About Website

Click here to check amazing Morsetoad Notonthehighstreet content for United Kingdom. Otherwise, check out these important facts you probably never knew about morsetoad.notonthehighstreet.com

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

Visit morsetoad.notonthehighstreet.com

Key Findings

We analyzed Morsetoad.notonthehighstreet.com page load time and found that the first response time was 28 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

morsetoad.notonthehighstreet.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

42/100

25%

SI (Speed Index)

Value11.6 s

4/100

10%

TBT (Total Blocking Time)

Value2,660 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value16.4 s

5/100

10%

Network Requests Diagram

morsetoad.notonthehighstreet.com

28 ms

morsetoad.notonthehighstreet.com

878 ms

otSDKStub.js

65 ms

polyfill.min.js

1052 ms

production.min.js

31 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Morsetoad.notonthehighstreet.com, 46% (46 requests) were made to Static-files.notonthehighstreet.com and 27% (27 requests) were made to Cdn.notonthehighstreet.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 478.9 kB (22%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Morsetoad.notonthehighstreet.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 824.9 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 477.2 kB

  • Original 581.5 kB
  • After minification 581.5 kB
  • After compression 104.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 477.2 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 63 B

  • Original 824.9 kB
  • After minification 824.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morsetoad Notonthehighstreet images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.6 kB

  • Original 784.0 kB
  • After minification 784.0 kB
  • After compression 782.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 50 B

  • Original 4.1 kB
  • After minification 4.1 kB
  • After compression 4.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Morsetoad.notonthehighstreet.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (49%)

Requests Now

97

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morsetoad Notonthehighstreet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

morsetoad.notonthehighstreet.com

morsetoad.notonthehighstreet.com

28 ms

morsetoad.notonthehighstreet.com

morsetoad.notonthehighstreet.com

878 ms

otSDKStub.js

otSDKStub.js

65 ms

polyfill.min.js

polyfill.min.js

1052 ms

production.min.js

production.min.js

31 ms

production.min.js

production.min.js

38 ms

production.min.js

production.min.js

39 ms

production.min.js

production.min.js

38 ms

noths-amplify@4.1.0.js

noths-amplify@4.1.0.js

44 ms

bundle.js

bundle.js

42 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

42 ms

4340.efc65ee10f08e034.js

4340.efc65ee10f08e034.js

43 ms

datadog_browser_rum.4585cc5c2b6dc512.js

datadog_browser_rum.4585cc5c2b6dc512.js

44 ms

datadog_browser_logs.03412bf2834281c9.js

datadog_browser_logs.03412bf2834281c9.js

44 ms

8952-31422e5b0230e198.js

8952-31422e5b0230e198.js

45 ms

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6152-f66f192c6d92bf1a.js

45 ms

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47 ms

4916-07de68242a96fdd5.js

4916-07de68242a96fdd5.js

47 ms

layout__client_site_chrome_ui.47f0ac5388540ff5.js

layout__client_site_chrome_ui.47f0ac5388540ff5.js

48 ms

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5894-78add85534b61ce1.js

48 ms

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5008-03c437be4db44550.js

47 ms

5960.1de38201f787d812.js

5960.1de38201f787d812.js

48 ms

6225.1ef7cf378f3b36c3.js

6225.1ef7cf378f3b36c3.js

51 ms

3624.af479929cd151b4d.js

3624.af479929cd151b4d.js

49 ms

9578.8236cc7e35ce2225.js

9578.8236cc7e35ce2225.js

51 ms

8454.ac0f9bb7066de92b.js

8454.ac0f9bb7066de92b.js

48 ms

8711.5f8544a2e86f13c2.js

8711.5f8544a2e86f13c2.js

50 ms

5179.3dfd6ea3a206851b.js

5179.3dfd6ea3a206851b.js

50 ms

9914.0cc8f7a75d71a471.js

9914.0cc8f7a75d71a471.js

51 ms

3097.ca6c9831f15584bd.js

3097.ca6c9831f15584bd.js

51 ms

6525.c746c464fb148315.js

6525.c746c464fb148315.js

51 ms

2164.89d116de523482ef.js

2164.89d116de523482ef.js

50 ms

3119.ad55e76b68140f77.js

3119.ad55e76b68140f77.js

52 ms

3135-50a3fcf816c88028.js

3135-50a3fcf816c88028.js

52 ms

4384.675ee08a3b2ae806.js

4384.675ee08a3b2ae806.js

52 ms

webpack-0da50c93649e7591.js

webpack-0da50c93649e7591.js

52 ms

framework-e98d4627e7235520.js

framework-e98d4627e7235520.js

52 ms

main-5ffefd933c95536f.js

main-5ffefd933c95536f.js

55 ms

_app-56037d0d738be94e.js

_app-56037d0d738be94e.js

56 ms

8170-3631b9c17d34b096.js

8170-3631b9c17d34b096.js

53 ms

p13n.js

p13n.js

43 ms

6013-484a63ff6a79bb1d.js

6013-484a63ff6a79bb1d.js

30 ms

7163-e624910affcbe517.js

7163-e624910affcbe517.js

22 ms

1127-b2cafec3f6bfcf9c.js

1127-b2cafec3f6bfcf9c.js

23 ms

index-08443aba787921cc.js

index-08443aba787921cc.js

22 ms

_buildManifest.js

_buildManifest.js

19 ms

_ssgManifest.js

_ssgManifest.js

19 ms

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

67 ms

gtm.js

gtm.js

112 ms

NOTHS_logo.svg

NOTHS_logo.svg

26 ms

BH-homepage-hero-gifting-image.jpg

BH-homepage-hero-gifting-image.jpg

90 ms

normal_dachshund-salt-and-pepper-shakers.jpg

normal_dachshund-salt-and-pepper-shakers.jpg

112 ms

50_-off-&-more-sale-content-tile-red.jpg

50_-off-&-more-sale-content-tile-red.jpg

95 ms

top-picks-content-tile-red.jpg

top-picks-content-tile-red.jpg

89 ms

free-delivery-content-tile-red.jpg

free-delivery-content-tile-red.jpg

96 ms

view-all-sale-content-tile-red_(1).jpg

view-all-sale-content-tile-red_(1).jpg

96 ms

homepage-content-tile-shop-gifts_(1).jpg

homepage-content-tile-shop-gifts_(1).jpg

94 ms

homepage-content-tile-shop-women-1_(1).jpg

homepage-content-tile-shop-women-1_(1).jpg

95 ms

content_tile_september_birthstone.jpg

content_tile_september_birthstone.jpg

96 ms

Best-Wedding-Gifts.gif

Best-Wedding-Gifts.gif

98 ms

First-Day-Of-School-Gifts.gif

First-Day-Of-School-Gifts.gif

98 ms

content_tile_new_season_homeware.jpg

content_tile_new_season_homeware.jpg

98 ms

membership_banner_background.jpeg

membership_banner_background.jpeg

103 ms

normal_sterling-silver-bubble-initial-letter-necklace.jpg

normal_sterling-silver-bubble-initial-letter-necklace.jpg

129 ms

normal_kitchen-food-print-funny-cheese-typography-wall-art.jpg

normal_kitchen-food-print-funny-cheese-typography-wall-art.jpg

131 ms

normal_personalised-anniversary-flower-pot.jpg

normal_personalised-anniversary-flower-pot.jpg

125 ms

normal_escape-room-in-an-envelope-personalised-puzzle-4.jpg

normal_escape-room-in-an-envelope-personalised-puzzle-4.jpg

115 ms

normal_hand-painted-wonky-strawberry-porcelain-mug.jpg

normal_hand-painted-wonky-strawberry-porcelain-mug.jpg

127 ms

normal_personalised-portrait-photo-block-puzzle.jpg

normal_personalised-portrait-photo-block-puzzle.jpg

124 ms

normal_smiley-cordless-glass-lightbulb.jpg

normal_smiley-cordless-glass-lightbulb.jpg

143 ms

normal_personalised-pull-along-caterpillar.jpg

normal_personalised-pull-along-caterpillar.jpg

163 ms

normal_personalised-word-slogan-cap.jpg

normal_personalised-word-slogan-cap.jpg

151 ms

category_listing_personalised-toile-de-jouy-notebook.jpg

category_listing_personalised-toile-de-jouy-notebook.jpg

149 ms

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

146 ms

category_listing_tilly-cushion-cornflower-olive.jpg

category_listing_tilly-cushion-cornflower-olive.jpg

161 ms

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

181 ms

category_listing_le-soleil-sun-rays-t-shirt.jpg

category_listing_le-soleil-sun-rays-t-shirt.jpg

164 ms

category_listing_personalised-word-slogan-cap.jpg

category_listing_personalised-word-slogan-cap.jpg

183 ms

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

181 ms

category_listing_sprigster-sparkling-infusion.jpg

category_listing_sprigster-sparkling-infusion.jpg

182 ms

category_listing_personalised-animals-hooded-cotton-towel.jpg

category_listing_personalised-animals-hooded-cotton-towel.jpg

193 ms

category_listing_a5-avocado-stripe-notebook.jpg

category_listing_a5-avocado-stripe-notebook.jpg

186 ms

category_listing_beach-days-greetings-card.jpg

category_listing_beach-days-greetings-card.jpg

188 ms

category_listing_happy-birthday-initial-and-flower-necklace.jpg

category_listing_happy-birthday-initial-and-flower-necklace.jpg

201 ms

category_listing_recycled-wiggly-line-welcome-sign.jpg

category_listing_recycled-wiggly-line-welcome-sign.jpg

202 ms

noths_sans_3_regular.woff

noths_sans_3_regular.woff

26 ms

noths_sans_3_semibold.woff

noths_sans_3_semibold.woff

33 ms

GB.png

GB.png

44 ms

partner-headshot-tulastra-studio.jpg

partner-headshot-tulastra-studio.jpg

87 ms

partner-headshot-wotbox.jpg

partner-headshot-wotbox.jpg

150 ms

Accordion-Image.jpg

Accordion-Image.jpg

101 ms

normal_personalised-city-and-postcode-print.jpg

normal_personalised-city-and-postcode-print.jpg

197 ms

normal_more-of-a-cat-person-illustrated-cat-print.jpg

normal_more-of-a-cat-person-illustrated-cat-print.jpg

200 ms

normal_travel-adventures-wotbox.jpg

normal_travel-adventures-wotbox.jpg

203 ms

normal_rainbows-unicorns-wotbox.jpg

normal_rainbows-unicorns-wotbox.jpg

203 ms

location

location

98 ms

otBannerSdk.js

otBannerSdk.js

34 ms

en.json

en.json

45 ms

otCenterRounded.json

otCenterRounded.json

40 ms

otPcCenter.json

otPcCenter.json

41 ms

otCommonStyles.css

otCommonStyles.css

67 ms

Accessibility Review

morsetoad.notonthehighstreet.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

morsetoad.notonthehighstreet.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

morsetoad.notonthehighstreet.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Morsetoad.notonthehighstreet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Morsetoad.notonthehighstreet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

morsetoad.notonthehighstreet.com

Open Graph description is not detected on the main page of Morsetoad Notonthehighstreet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: