Tools & Wizards About Us
nationalpen.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

nationalpen.com

National Pen® | Promotional Pens, Logo Pens & Business Gifts | Pens.com

Page Load Speed

4.8 sec in total

First Response

72 ms

Resources Loaded

4.1 sec

Page Rendered

665 ms

nationalpen.com screenshot

About Website

Visit nationalpen.com now to see the best up-to-date National Pen content for United States and also check out these interesting facts you probably never knew about nationalpen.com

The best promotional pens are at Pens.com! Shop at National Pen Company® for business logo pens & branded gifts, plus get new deals & coupons.

Visit nationalpen.com

Key Findings

We analyzed Nationalpen.com page load time and found that the first response time was 72 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

nationalpen.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value2,900 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.07

96/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

nationalpen.com

72 ms

485 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

320 ms

global.css

276 ms

header.css

290 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nationalpen.com, 36% (27 requests) were made to Static.pens.com and 21% (16 requests) were made to Pens.com. The less responsive or slowest element that took the longest time to load (769 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 471.3 kB (21%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nationalpen.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 423.4 kB

  • Original 502.5 kB
  • After minification 370.3 kB
  • After compression 79.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 132.2 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 423.4 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 45.1 kB

  • Original 1.6 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. National Pen images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 2.7 kB

  • Original 82.7 kB
  • After minification 82.6 kB
  • After compression 80.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 164 B

  • Original 44.2 kB
  • After minification 44.2 kB
  • After compression 44.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nationalpen.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 39 (57%)

Requests Now

69

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of National Pen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nationalpen.com

nationalpen.com

72 ms

485 ms

f58cb24fd56f0ce08b5c8dd321a4a5db.js

f58cb24fd56f0ce08b5c8dd321a4a5db.js

320 ms

global.css

global.css

276 ms

header.css

header.css

290 ms

hpage.css

hpage.css

302 ms

web-vitals.js

web-vitals.js

277 ms

polyfill.min.js

polyfill.min.js

203 ms

static-external-bundle.js

static-external-bundle.js

335 ms

static-internal-bundle.js

static-internal-bundle.js

202 ms

algolia-utils-bundle.js

algolia-utils-bundle.js

334 ms

footer.js

footer.js

354 ms

static-bundle.js

static-bundle.js

353 ms

gtm.js

gtm.js

769 ms

J4ZSM-V4CW3-ZNDVN-R3M62-EWBAZ

J4ZSM-V4CW3-ZNDVN-R3M62-EWBAZ

753 ms

Hero-Get_Them_Talking-Desktop.png

Hero-Get_Them_Talking-Desktop.png

592 ms

Card-Pens-Desktop.png

Card-Pens-Desktop.png

612 ms

Card-Drinkware-Desktop.png

Card-Drinkware-Desktop.png

614 ms

Card-Bags-Desktop.png

Card-Bags-Desktop.png

617 ms

Card-Sale-Desktop.png

Card-Sale-Desktop.png

616 ms

np-logo-rgb.svg

np-logo-rgb.svg

569 ms

promo-coupon.svg

promo-coupon.svg

566 ms

loader.svg

loader.svg

587 ms

phone-icon.svg

phone-icon.svg

487 ms

cart-icon.svg

cart-icon.svg

502 ms

user-icon.svg

user-icon.svg

500 ms

country-icon.svg

country-icon.svg

506 ms

icomoon.woff

icomoon.woff

385 ms

analytics.js

analytics.js

104 ms

bat.js

bat.js

235 ms

main.min.js

main.min.js

206 ms

conversen-SDK.js

conversen-SDK.js

329 ms

config.json

config.json

295 ms

hotjar-1339416.js

hotjar-1339416.js

289 ms

21bce115-1d46-4eb5-be66-299160e0df08.js

21bce115-1d46-4eb5-be66-299160e0df08.js

322 ms

Module-Bags-Desktop.png

Module-Bags-Desktop.png

282 ms

tags-stack.svg

tags-stack.svg

126 ms

422 ms

collect

collect

49 ms

collect

collect

202 ms

time-clock.svg

time-clock.svg

42 ms

handshake.svg

handshake.svg

53 ms

footer-phone.svg

footer-phone.svg

43 ms

footer-email.svg

footer-email.svg

44 ms

footer-fb-icon.svg

footer-fb-icon.svg

46 ms

footer-instagram-icon.svg

footer-instagram-icon.svg

49 ms

footer-linkedin-icon.svg

footer-linkedin-icon.svg

120 ms

footer-youtube-icon.svg

footer-youtube-icon.svg

115 ms

Module-Small_Biz-Desktop.png

Module-Small_Biz-Desktop.png

192 ms

Large_Tile-Keychains-Desktop.png

Large_Tile-Keychains-Desktop.png

137 ms

Large_Tile-Design_Wrap_Pens-Desktop.png

Large_Tile-Design_Wrap_Pens-Desktop.png

140 ms

Small_Tile-Stylus_Pens-Desktop.png

Small_Tile-Stylus_Pens-Desktop.png

174 ms

Small_Tile-Stationery_Office-Desktop.png

Small_Tile-Stationery_Office-Desktop.png

192 ms

Large_Tile-Engraved_Pens-Desktop.png

Large_Tile-Engraved_Pens-Desktop.png

331 ms

Small_Tile-Tech-Desktop.png

Small_Tile-Tech-Desktop.png

224 ms

Small_Tile-Gift_Sets-Desktop.png

Small_Tile-Gift_Sets-Desktop.png

225 ms

Large_Tile-Gel_Pens-Desktop.png

Large_Tile-Gel_Pens-Desktop.png

330 ms

dropdown.js

dropdown.js

102 ms

5214073.js

5214073.js

312 ms

modules.5cffd253af12af6303c3.js

modules.5cffd253af12af6303c3.js

82 ms

100387

100387

44 ms

52758709-7637-418b-9531-9900a5d7929d.js

52758709-7637-418b-9531-9900a5d7929d.js

48 ms

ga-audiences

ga-audiences

189 ms

box-1ada912494ba7fc7aca15fcef1c2a7ae.html

box-1ada912494ba7fc7aca15fcef1c2a7ae.html

199 ms

optanon.css

optanon.css

109 ms

EU

EU

581 ms

507 ms

5214073

5214073

684 ms

preact-incoming-feedback.7a85b1331dd63c755d8b.js

preact-incoming-feedback.7a85b1331dd63c755d8b.js

20 ms

clarity.js

clarity.js

33 ms

font-hotjar_5.0ddfe2.ttf

font-hotjar_5.0ddfe2.ttf

2 ms

nr-spa-1123.min.js

nr-spa-1123.min.js

20 ms

bv.js

bv.js

46 ms

fb8efa674c

fb8efa674c

102 ms

c.gif

c.gif

14 ms

Accessibility Review

nationalpen.com accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

nationalpen.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

nationalpen.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nationalpen.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nationalpen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nationalpen.com

Open Graph description is not detected on the main page of National Pen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: