Tools & Wizards About Us
nationwide.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

nationwide.com

Insurance and Financial Services Company – Nationwide

Page Load Speed

64.2 sec in total

First Response

184 ms

Resources Loaded

55.5 sec

Page Rendered

8.5 sec

nationwide.com screenshot

About Website

Click here to check amazing Nationwide content for United States. Otherwise, check out these important facts you probably never knew about nationwide.com

Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent.

Visit nationwide.com

Key Findings

We analyzed Nationwide.com page load time and found that the first response time was 184 ms and then it took 64 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

nationwide.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value24.8 s

0/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value25,740 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.109

87/100

15%

TTI (Time to Interactive)

Value37.0 s

0/100

10%

Network Requests Diagram

nationwide.com

184 ms

www.nationwide.com

622 ms

nw-styles.css

3769 ms

modernizr-2.5.3.min.js

3767 ms

Bootstrap.js

5775 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Nationwide.com, 20% (19 requests) were made to Static.nationwide.com and 8% (7 requests) were made to Nexus.ensighten.com. The less responsive or slowest element that took the longest time to load (12.3 sec) relates to the external source T.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (59%)

Content Size

2.4 MB

After Optimization

995.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nationwide.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 87.4 kB

  • Original 119.6 kB
  • After minification 110.3 kB
  • After compression 32.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.4 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 5.3 kB

  • Original 447.2 kB
  • After minification 442.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nationwide images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 913.3 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 433.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 913.3 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 439.7 kB

  • Original 527.2 kB
  • After minification 518.2 kB
  • After compression 87.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nationwide.com needs all CSS files to be minified and compressed as it can save up to 439.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (75%)

Requests Now

83

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nationwide. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

nationwide.com

nationwide.com

184 ms

www.nationwide.com

www.nationwide.com

622 ms

nw-styles.css

nw-styles.css

3769 ms

modernizr-2.5.3.min.js

modernizr-2.5.3.min.js

3767 ms

Bootstrap.js

Bootstrap.js

5775 ms

botchat.css

botchat.css

8186 ms

botchat.js

botchat.js

8186 ms

claims-chatbot.css

claims-chatbot.css

8185 ms

claims-chatbot.js

claims-chatbot.js

8184 ms

jquery-1.8.2.min.js

jquery-1.8.2.min.js

5574 ms

nw-plugins.js

nw-plugins.js

3672 ms

nw-script.js

nw-script.js

3635 ms

json

json

799 ms

mmcore.js

mmcore.js

1060 ms

serverComponent.php

serverComponent.php

1120 ms

mmcore_old.js

mmcore_old.js

85 ms

67 ms

88b746c3da708c6878191414bdd8ea59.js

88b746c3da708c6878191414bdd8ea59.js

1687 ms

icons.png

icons.png

1817 ms

seal

seal

2269 ms

main-promo-car-ins-stars-1.gif

main-promo-car-ins-stars-1.gif

2135 ms

icon_alert.gif

icon_alert.gif

1945 ms

pay_your_insurance_bill_icon.png

pay_your_insurance_bill_icon.png

1757 ms

move-ways-to-pay-icon.png

move-ways-to-pay-icon.png

1755 ms

manage-your-accounts_icon.png

manage-your-accounts_icon.png

1867 ms

member_resources_icon.png

member_resources_icon.png

1871 ms

learning_center_icon.png

learning_center_icon.png

1837 ms

FAQ_icon.png

FAQ_icon.png

1836 ms

0a56b50bc89451ffe25cfa9dcf650a48.js

0a56b50bc89451ffe25cfa9dcf650a48.js

1715 ms

6225c4fe32dfd890911f07c129c5ecb4.js

6225c4fe32dfd890911f07c129c5ecb4.js

1716 ms

04214b4e5e102761b94755cdc0dec1e8.js

04214b4e5e102761b94755cdc0dec1e8.js

1240 ms

50c37986b548a9bff0bf0452776af3dc.js

50c37986b548a9bff0bf0452776af3dc.js

1240 ms

7ea67e69d6008554c6cddd21bb4b4429.js

7ea67e69d6008554c6cddd21bb4b4429.js

1240 ms

t.js

t.js

929 ms

core.js

core.js

5539 ms

gateway.min.js

gateway.min.js

5772 ms

fbevents.js

fbevents.js

4036 ms

uwt.js

uwt.js

5224 ms

175966709547629

175966709547629

563 ms

uii5kjg.js

uii5kjg.js

1089 ms

4193 ms

4189 ms

loj-homepage-lg-144-201263.jpg

loj-homepage-lg-144-201263.jpg

224 ms

T2_NF_Story_NWbanner-lg-144-157735.jpg

T2_NF_Story_NWbanner-lg-144-157735.jpg

3739 ms

main-promo-car-ins-lg-144-54185.jpg

main-promo-car-ins-lg-144-54185.jpg

3739 ms

main-promo-bank-auto-loans-lg-144-171818.jpg

main-promo-bank-auto-loans-lg-144-171818.jpg

3578 ms

msh-5-17-lg-144-205968.jpg

msh-5-17-lg-144-205968.jpg

3575 ms

adsct

adsct

12328 ms

d

d

1966 ms

d

d

8795 ms

d

d

8795 ms

d

d

8844 ms

d

d

8841 ms

d

d

8841 ms

cse.js

cse.js

11887 ms

seal

seal

6057 ms

oo_tab_icon_retina.gif

oo_tab_icon_retina.gif

5948 ms

analytics.js

analytics.js

9459 ms

;u20=;ord=791025962680.5782

;u20=;ord=791025962680.5782

10006 ms

;u20=;ord=3107671530451.6255

;u20=;ord=3107671530451.6255

9321 ms

adsct

adsct

9637 ms

p.gif

p.gif

3324 ms

spp.pl

spp.pl

6830 ms

lb

lb

7799 ms

bat.js

bat.js

5166 ms

conversion.js

conversion.js

7196 ms

H2153luvzTELJhrlYa4T1gr_0JVtdA.gif

H2153luvzTELJhrlYa4T1gr_0JVtdA.gif

6940 ms

betr=sslbet_32566=[+]ssprlb_748089[24]%7Csslbet_32567=[+]ssprlb_748091[72]%7Csslbet_32568=[+]ssprlb_748093[168]%7Csslbet_32569=[+]ssprlb_748095[720]

betr=sslbet_32566=[+]ssprlb_748089[24]%7Csslbet_32567=[+]ssprlb_748091[72]%7Csslbet_32568=[+]ssprlb_748093[168]%7Csslbet_32569=[+]ssprlb_748095[720]

7420 ms

lb

lb

7108 ms

fs.record.js

fs.record.js

3167 ms

fs.utils.js

fs.utils.js

4698 ms

fs.trigger.js

fs.trigger.js

5667 ms

linkid.js

linkid.js

2354 ms

jsapi

jsapi

6952 ms

collect

collect

1601 ms

collect

collect

5295 ms

collect

collect

4362 ms

spp.pl

spp.pl

4296 ms

betr=sslbet_32566=%5B+%5Dssprlb_748089%5B24%5D%7Csslbet_32567=%5B+%5Dssprlb_748091%5B72%5D%7Csslbet_32568=%5B+%5Dssprlb_748093%5B168%5D%7Csslbet_32569=%5B+%5Dssprlb_748095%5B720%5D

betr=sslbet_32566=%5B+%5Dssprlb_748089%5B24%5D%7Csslbet_32567=%5B+%5Dssprlb_748091%5B72%5D%7Csslbet_32568=%5B+%5Dssprlb_748093%5B168%5D%7Csslbet_32569=%5B+%5Dssprlb_748095%5B720%5D

3727 ms

3417 ms

Pix-1x1.gif

Pix-1x1.gif

4092 ms

1586766934935160

1586766934935160

3658 ms

fp.js

fp.js

3759 ms

j

j

390 ms

fbds.js

fbds.js

339 ms

fs.frame.html

fs.frame.html

274 ms

default+en.css

default+en.css

192 ms

default.css

default.css

733 ms

default+en.I.js

default+en.I.js

3596 ms

ga-audiences

ga-audiences

3594 ms

fs.gateway.js

fs.gateway.js

3552 ms

2630 ms

2630 ms

Accessibility Review

nationwide.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

nationwide.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

nationwide.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nationwide.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Nationwide.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nationwide.com

Open Graph description is not detected on the main page of Nationwide. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: