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We analyzed Nattstad.se page load time and found that the first response time was 401 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
nattstad.se performance score
Our browser made a total of 113 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Nattstad.se, 51% (58 requests) were made to Nouwcdn.com and 26% (29 requests) were made to Nouw.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Nouwcdn.com.
Page size can be reduced by 454.2 kB (29%)
In fact, the total size of Nattstad.se main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 978.2 kB which makes up the majority of the site volume.
Potential reduce by 87.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.5 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.7 kB or 84% of the original size.
Potential reduce by 34.3 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nattstad images are well optimized though.
Potential reduce by 176.5 kB
Potential reduce by 155.7 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nattstad.se needs all CSS files to be minified and compressed as it can save up to 155.7 kB or 83% of the original size.
Number of requests can be reduced by 32 (31%)
nattstad.se SEO score
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nattstad.se can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Nattstad.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph description is not detected on the main page of Nattstad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: