Analyze

natura.com.br: O mundo é mais bonito com você | Natura Brasil

Conheça as fragrâncias da Casa da Perfumaria do Brasil que além de possuir a maior variedade de perfumes exclusivos, também conta com cosméticos, maquiagens, cabelos e presentes. O Mundo é mais bonito...

Page load speed analysis

  • 55/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    182 ms

  • Resources loaded

    3.1 sec

  • Page rendered

    499 ms

  • Total page load time

    3.7 sec

Welcome to natura.com.br homepage info - get ready to check Natura best content for Brazil right away, or after learning these important things about natura.com.br

We analyzed Natura.com.br page load time and found that the first response time was 182 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Page optimization

  • HTML 153.0 kB
    Images 3.1 MB
    Javascripts 654.6 kB
    CSS 420.1 kB

    In fact, the total size of Natura.com.br main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

    • Original 153.0 kB
    • After minification 149.6 kB
    • After compression 23.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.1 kB or 84% of the original size.

    • Original 3.1 MB
    • After optimization 3.0 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Natura images are well optimized though.

    • Original 654.6 kB
    • After minification 552.9 kB
    • After compression 186.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 467.8 kB or 71% of the original size.

    • Original 420.1 kB
    • After minification 417.0 kB
    • After compression 71.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Natura.com.br needs all CSS files to be minified and compressed as it can save up to 348.3 kB or 83% of the original size.

Network requests diagram

  • natura.com.br
  • www.natura.com.br
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  • seckit.document_write.js
  • seckit.no_body.css
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  • sdk.js
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  • gtm.js
  • logo-square.svg
  • logo-horizontal.svg
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  • carousel-logo-plant.png
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  • carousel-logo-luna.png
  • carousel-logo-erva-doce.png
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  • carousel-logo-crer-para-ver.png
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  • GillSansStd-Light.otf
  • GillSansStd.otf
  • GillSansStd-Bold.otf
  • fontawesome-webfont.woff
  • Geneva.ttf
  • nossas-marcas
  • bebe-e-crianca
  • cabelo
  • corpo-e-banho
  • homem
  • perfumaria
  • rosto
  • presentes
  • promocoes
  • carousel-logo-essencial.png
  • carousel-logo-horus.png
  • carousel-logo-humor.png
  • carousel-logo-nature.png
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  • XbotrqucYCg
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  • logo-iniciativa-natura-musical-dark-sm.png
  • conversion_async.js
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  • logo-square.svg
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  • 2016_04_img_mosaico_nossasmarcas_luna.jpg
  • 2016_04_img_mosaico_nossasmarcas_una.jpg
  • destaque_nossasmarcas_cpv.jpg
  • 2016_03_img_mosaico_nossasmarcas_plant.jpg
  • xd_arbiter.php
  • xd_arbiter.php
  • www-embed-player-vflZsBgOl.css
  • www-embed-player.js
  • base.js
  • melttag.min.js
  • 46976-0.jpg
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  • collect
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  • ccszQz1zcYw.jpg
  • 29358-0.jpg
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  • pixel
  • Pug
  • kbm.html
  • 33567-0.jpg
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  • tap.php
  • dc
  • ga-audiences
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  • mulher-esponja-td_ciclo18-15_0009.jpg
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  • pibiview.js
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  • banner-higeia-sabonete-liquido-hg_ciclo12-14_0002.jpg
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  • ibiview.js
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  • ad_status.js
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  • perfume-ek_ciclo01-16_0006.jpg
  • natura-estaflor-boticario-pe_ciclo01-16_0011.jpg
  • homem1-pe_ciclo07-15_0022_0.jpg
  • homem2-pe_ciclo07-15_0022.jpg
  • kaiak.jpg
  • natura-homem-pe_ciclo15-15_0009_0.jpg
  • perfume-masculino-prt_ciclo17-15_0023.jpg
  • natura-urbano-pe_ciclo13-15_0027.jpg
  • natura-perfumes-cs_ciclo13-15_0014.jpg
  • 56902-0.jpg
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  • zN7GBFwfMP4uA6AR0HCoLQ.ttf
  • RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf
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  • homem-se-barbeando-ek_ciclo18-15_0004-.jpg
  • creme-ekos-ek_ciclo18-15_0005.jpg
  • espuma-de-barbear-e-gel-pos-barba-srn-p1.jpg
  • linha-ekos-ek_ciclo18-15_0006.jpg
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  • espuma-de-barbear-e-gel-pos-barba-srn-p2.jpg
  • perfumes-natura-essencial-ek_ciclo17-15_0015.jpg
  • desodorantes-spray-kaiak-des_ciclo16-15_0008.jpg
  • desodorantes-spray-kaiak-e-srn-p1.jpg
  • desodorantes-rollon-kaiak-e-srn.jpg
  • saboente-natura-homem.jpg
  • desodorantes-spray-kaiak-e-srn-p2.jpg
  • shampoos-natura-homem-pe_ciclo16-15_0004_0.jpg
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  • logo-chronos_0.jpg
  • chronosa-ch_ciclo14-14_0031.jpg
  • chronos-produtosa-ch_ciclo05-15_0001.jpg
  • at.js
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  • foto-equilibrio-logo.png
  • frasco-cs_ciclo15-14_0011_1.jpg
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  • conversion.js
  • userList
  • like.php
  • like.php
  • base.js
  • trk
  • L70CG02Crze.js
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  • b
  • ca
  • __tt.gif

Our browser made a total of 348 requests to load all elements on the main page. We found that 86% of them (298 requests) were addressed to the original Natura.com.br, 2% (6 requests) were made to Facebook.com and 1% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (605 ms) belongs to the original domain Natura.com.br.

Additional info on natura.com.br

Requests

The browser has sent 336 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Natura. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

29

Javascripts

282

Images

7

CSS

18

AJAX

336

All

Possible request optimization

268

Images

18

AJAX

48

Optimized

288

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.natura.com.br/ before it reached this domain.

IP address

Natura.com.br uses IP address which is currently shared with 2 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

natura.com.br

s.red.natura.cl

s.natura.cl

104.96.239.46

DNS records

Type Host Target/ip TTL Other
A

natura.com.br

52.67.134.183 60
A

natura.com.br

18.231.14.194 60
NS

natura.com.br

ns-536.awsdns-03.net 300
NS

natura.com.br

ns-1165.awsdns-17.org 300
NS

natura.com.br

ns-1573.awsdns-04.co.uk 300

Language and encoding

Good result

Language

PT pt language flag

Detected

PT pt language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Natura.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and it matches the claimed language. Our system also found out that Natura.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Natura.com.br has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 97.2% of all visits is Brazil. It lies approximately 3760 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Natura.com.br page load time for the majority of users is moving the server to Brazil or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Natura. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

natura.com.br

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