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naturalcapitalism.com screenshot

Report Summary

  • 84

    Performance

    Renders faster than
    88% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

naturalcapitalism.com

Natural Capitalism-Creating the Next Industrial Revolution

Page Load Speed

728 ms in total

First Response

108 ms

Resources Loaded

531 ms

Page Rendered

89 ms

naturalcapitalism.com screenshot

About Website

Welcome to naturalcapitalism.com homepage info - get ready to check Natural Capitalism best content right away, or after learning these important things about naturalcapitalism.com

Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of pr...

Visit naturalcapitalism.com

Key Findings

We analyzed Naturalcapitalism.com page load time and found that the first response time was 108 ms and then it took 620 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

naturalcapitalism.com performance score

84

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

51/100

25%

SI (Speed Index)

Value2.4 s

98/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

www.natcap.org

108 ms

www.natcap.org

153 ms

smc.css

30 ms

BBUY.GIF

82 ms

Bread.gif

87 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Naturalcapitalism.com, 10% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (170 ms) relates to the external source Natcap.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.9 kB (14%)

Content Size

34.8 kB

After Optimization

29.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Naturalcapitalism.com main page is 34.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 17.2 kB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 3.7 kB

  • Original 5.8 kB
  • After minification 5.6 kB
  • After compression 2.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.7 kB or 65% of the original size.

Image Optimization

-9%

Potential reduce by 1.0 kB

  • Original 11.4 kB
  • After minification 10.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Natural Capitalism images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 57 B

  • Original 403 B
  • After minification 403 B
  • After compression 346 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Naturalcapitalism.com needs all CSS files to be minified and compressed as it can save up to 57 B or 14% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

18

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Natural Capitalism. According to our analytics all requests are already optimized.

Network Requests Diagram

www.natcap.org

www.natcap.org

108 ms

www.natcap.org

www.natcap.org

153 ms

smc.css

smc.css

30 ms

BBUY.GIF

BBUY.GIF

82 ms

Bread.gif

Bread.gif

87 ms

BBEYOND.GIF

BBEYOND.GIF

111 ms

Bcheers4.gif

Bcheers4.gif

116 ms

BAUTHORS.GIF

BAUTHORS.GIF

116 ms

BMEDIA.GIF

BMEDIA.GIF

115 ms

BCONSULT.GIF

BCONSULT.GIF

112 ms

BSEARCH.GIF

BSEARCH.GIF

114 ms

logo.gif

logo.gif

140 ms

topfern.jpg

topfern.jpg

142 ms

ferntext.gif

ferntext.gif

170 ms

authors.gif

authors.gif

145 ms

line.gif

line.gif

147 ms

ga.js

ga.js

16 ms

tile.gif

tile.gif

121 ms

Ban_SmallIsProfit.gif

Ban_SmallIsProfit.gif

140 ms

__utm.gif

__utm.gif

13 ms

Accessibility Review

naturalcapitalism.com accessibility score

58

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

naturalcapitalism.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

naturalcapitalism.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Naturalcapitalism.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Naturalcapitalism.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

naturalcapitalism.com

Open Graph description is not detected on the main page of Natural Capitalism. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: