Tools & Wizards About Us
naturebaby.co.nz screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

naturebaby.co.nz

Nature Baby: Organic Baby Clothes & Natural Baby Products

Page Load Speed

22.3 sec in total

First Response

701 ms

Resources Loaded

20.5 sec

Page Rendered

1.1 sec

naturebaby.co.nz screenshot

About Website

Welcome to naturebaby.co.nz homepage info - get ready to check Nature Baby best content for New Zealand right away, or after learning these important things about naturebaby.co.nz

Nature Baby specialises in a wide range of best quality organic clothing and natural products for baby. Buy now & pay later with Afterpay & Laybuy

Visit naturebaby.co.nz

Key Findings

We analyzed Naturebaby.co.nz page load time and found that the first response time was 701 ms and then it took 21.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

naturebaby.co.nz performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value13.5 s

0/100

25%

SI (Speed Index)

Value23.1 s

0/100

10%

TBT (Total Blocking Time)

Value19,180 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.728

6/100

15%

TTI (Time to Interactive)

Value44.3 s

0/100

10%

Network Requests Diagram

www.naturebaby.co.nz

701 ms

calendar.min.css

8 ms

styles-m.min.css

21 ms

jquery.jscrollpane.min.css

15 ms

select2.min.css

63 ms

Our browser made a total of 260 requests to load all elements on the main page. We found that 86% of them (223 requests) were addressed to the original Naturebaby.co.nz, 3% (8 requests) were made to Static.klaviyo.com and 2% (5 requests) were made to Snapui.searchspring.io. The less responsive or slowest element that took the longest time to load (19.7 sec) relates to the external source Clarity.ms.

Page Optimization Overview & Recommendations

Page size can be reduced by 425.1 kB (5%)

Content Size

8.5 MB

After Optimization

8.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Naturebaby.co.nz main page is 8.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 374.2 kB

  • Original 444.8 kB
  • After minification 439.5 kB
  • After compression 70.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 374.2 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 42.5 kB

  • Original 7.4 MB
  • After minification 7.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nature Baby images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 7.5 kB

  • Original 511.8 kB
  • After minification 511.7 kB
  • After compression 504.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 888 B

  • Original 222.4 kB
  • After minification 222.4 kB
  • After compression 221.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Naturebaby.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 144 (59%)

Requests Now

246

After Optimization

102

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 246 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nature Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 126 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.naturebaby.co.nz

www.naturebaby.co.nz

701 ms

calendar.min.css

calendar.min.css

8 ms

styles-m.min.css

styles-m.min.css

21 ms

jquery.jscrollpane.min.css

jquery.jscrollpane.min.css

15 ms

select2.min.css

select2.min.css

63 ms

afterpay-express-checkout.min.css

afterpay-express-checkout.min.css

20 ms

chosen.min.css

chosen.min.css

64 ms

styles.min.css

styles.min.css

64 ms

grid.min.css

grid.min.css

67 ms

opentip.min.css

opentip.min.css

67 ms

colpick.min.css

colpick.min.css

67 ms

calendar.min.css

calendar.min.css

68 ms

magnific-popup.min.css

magnific-popup.min.css

67 ms

styles.min.css

styles.min.css

68 ms

blog-m.min.css

blog-m.min.css

69 ms

blog-new.min.css

blog-new.min.css

79 ms

styles-l.min.css

styles-l.min.css

69 ms

ac9c5d742c8d59558d5a8bec6ba7110a.min.js

ac9c5d742c8d59558d5a8bec6ba7110a.min.js

85 ms

font-awesome.min.css

font-awesome.min.css

102 ms

snippet.js

snippet.js

101 ms

84100

84100

1200 ms

gtm.js

gtm.js

91 ms

jquery.min.js

jquery.min.js

14 ms

common.min.js

common.min.js

12 ms

dataPost.min.js

dataPost.min.js

13 ms

bootstrap.min.js

bootstrap.min.js

12 ms

app.min.js

app.min.js

11 ms

form-key-provider.min.js

form-key-provider.min.js

12 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

21 ms

theme.min.js

theme.min.js

22 ms

index.js

index.js

73 ms

domReady.min.js

domReady.min.js

20 ms

main.min.js

main.min.js

20 ms

bootstrap.min.js

bootstrap.min.js

20 ms

template.min.js

template.min.js

19 ms

confirm.min.js

confirm.min.js

19 ms

widget.min.js

widget.min.js

25 ms

jquery-mixin.min.js

jquery-mixin.min.js

13 ms

types.min.js

types.min.js

14 ms

layout.min.js

layout.min.js

12 ms

text.min.js

text.min.js

11 ms

smart-keyboard-handler.min.js

smart-keyboard-handler.min.js

12 ms

mage.min.js

mage.min.js

19 ms

knockout.min.js

knockout.min.js

14 ms

knockout-es5.min.js

knockout-es5.min.js

6 ms

underscore.min.js

underscore.min.js

20 ms

translate.min.js

translate.min.js

20 ms

modal.min.js

modal.min.js

20 ms

engine.min.js

engine.min.js

16 ms

bootstrap.min.js

bootstrap.min.js

17 ms

observable_array.min.js

observable_array.min.js

15 ms

bound-nodes.min.js

bound-nodes.min.js

17 ms

js-translation.json

js-translation.json

14 ms

wrapper.min.js

wrapper.min.js

15 ms

main.min.js

main.min.js

15 ms

registry.min.js

registry.min.js

15 ms

scripts.min.js

scripts.min.js

14 ms

version.min.js

version.min.js

13 ms

console-logger.min.js

console-logger.min.js

18 ms

modal-popup.html

modal-popup.html

18 ms

modal-slide.html

modal-slide.html

19 ms

modal-custom.html

modal-custom.html

17 ms

key-codes.min.js

key-codes.min.js

18 ms

core.min.js

core.min.js

17 ms

z-index.min.js

z-index.min.js

18 ms

knockout-repeat.min.js

knockout-repeat.min.js

10 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

11 ms

events.min.js

events.min.js

51 ms

index.js

index.js

61 ms

observable_source.min.js

observable_source.min.js

40 ms

renderer.min.js

renderer.min.js

39 ms

resizable.min.js

resizable.min.js

45 ms

i18n.min.js

i18n.min.js

39 ms

scope.min.js

scope.min.js

38 ms

range.min.js

range.min.js

44 ms

mage-init.min.js

mage-init.min.js

42 ms

keyboard.min.js

keyboard.min.js

43 ms

optgroup.min.js

optgroup.min.js

43 ms

after-render.min.js

after-render.min.js

44 ms

autoselect.min.js

autoselect.min.js

45 ms

datepicker.min.js

datepicker.min.js

44 ms

outer_click.min.js

outer_click.min.js

44 ms

fadeVisible.min.js

fadeVisible.min.js

45 ms

collapsible.min.js

collapsible.min.js

45 ms

staticChecked.min.js

staticChecked.min.js

45 ms

simple-checked.min.js

simple-checked.min.js

46 ms

bind-html.min.js

bind-html.min.js

47 ms

tooltip.min.js

tooltip.min.js

46 ms

color-picker.min.js

color-picker.min.js

47 ms

arrays.min.js

arrays.min.js

45 ms

compare.min.js

compare.min.js

47 ms

misc.min.js

misc.min.js

47 ms

objects.min.js

objects.min.js

47 ms

strings.min.js

strings.min.js

47 ms

template.min.js

template.min.js

48 ms

local.min.js

local.min.js

47 ms

bundle.js

bundle.js

122 ms

geoip-popup-cross.png

geoip-popup-cross.png

239 ms

nb_natural.svg

nb_natural.svg

71 ms

nb_green.svg

nb_green.svg

73 ms

nb_natural_m.svg

nb_natural_m.svg

70 ms

nb_green_m.svg

nb_green_m.svg

75 ms

logger.min.js

logger.min.js

65 ms

entry-factory.min.js

entry-factory.min.js

68 ms

console-output-handler.min.js

console-output-handler.min.js

66 ms

formatter.min.js

formatter.min.js

65 ms

message-pool.min.js

message-pool.min.js

67 ms

levels-pool.min.js

levels-pool.min.js

68 ms

logger-utils.min.js

logger-utils.min.js

68 ms

data.min.js

data.min.js

69 ms

disable-selection.min.js

disable-selection.min.js

68 ms

focusable.min.js

focusable.min.js

70 ms

form.min.js

form.min.js

73 ms

ie.min.js

ie.min.js

70 ms

keycode.min.js

keycode.min.js

70 ms

labels.min.js

labels.min.js

72 ms

jquery-patch.min.js

jquery-patch.min.js

72 ms

plugin.min.js

plugin.min.js

72 ms

safe-active-element.min.js

safe-active-element.min.js

73 ms

safe-blur.min.js

safe-blur.min.js

72 ms

scroll-parent.min.js

scroll-parent.min.js

75 ms

tabbable.min.js

tabbable.min.js

76 ms

unique-id.min.js

unique-id.min.js

73 ms

js

js

77 ms

aykd8p0g2f

aykd8p0g2f

19741 ms

class.min.js

class.min.js

39 ms

async.min.js

async.min.js

38 ms

tooltip.html

tooltip.html

33 ms

spectrum.min.js

spectrum.min.js

39 ms

tinycolor.min.js

tinycolor.min.js

38 ms

AmericanTypewriter.woff

AmericanTypewriter.woff

367 ms

AmericanTypewriter-Light.woff

AmericanTypewriter-Light.woff

369 ms

AmericanTypewriter-Semibold.woff

AmericanTypewriter-Semibold.woff

367 ms

AmericanTypewriter-Bold.woff

AmericanTypewriter-Bold.woff

365 ms

Gotham-Book.woff

Gotham-Book.woff

365 ms

Gotham-Medium.woff

Gotham-Medium.woff

506 ms

Gotham-Bold.woff

Gotham-Bold.woff

560 ms

loader.min.js

loader.min.js

366 ms

moment.min.js

moment.min.js

363 ms

entry.min.js

entry.min.js

358 ms

dom-observer.min.js

dom-observer.min.js

336 ms

bindings.min.js

bindings.min.js

337 ms

klaviyo.js

klaviyo.js

371 ms

fs.embed.v2.5.js

fs.embed.v2.5.js

368 ms

Nav_Menu_Tiles_805_x_472_px_Gifts.jpg

Nav_Menu_Tiles_805_x_472_px_Gifts.jpg

367 ms

AW24_Mother_s_Day_HP_Banner_Desktop_2.jpg

AW24_Mother_s_Day_HP_Banner_Desktop_2.jpg

422 ms

AW24_Mother_s_Day_HP_Banner_Mobile_2.jpg

AW24_Mother_s_Day_HP_Banner_Mobile_2.jpg

423 ms

fontello.woff

fontello.woff

388 ms

widget.js

widget.js

379 ms

play-video-beige.svg

play-video-beige.svg

77 ms

loader.min.js

loader.min.js

73 ms

video-block-background.jpg

video-block-background.jpg

435 ms

showcase_v2_5.css

showcase_v2_5.css

48 ms

LittleDays.woff

LittleDays.woff

380 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

486 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

486 ms

runtime.eeee922c197686a9e930.js

runtime.eeee922c197686a9e930.js

65 ms

sharedUtils.00081c57cddd29832b4e.js

sharedUtils.00081c57cddd29832b4e.js

335 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

344 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

387 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

384 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

386 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

386 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

485 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

484 ms

universal.bundle.chunk.51d6aefd.243.js

universal.bundle.chunk.51d6aefd.243.js

425 ms

universal.bundle.chunk.51d6aefd.315.js

universal.bundle.chunk.51d6aefd.315.js

427 ms

240 ms

widget.css

widget.css

447 ms

analytics_debug.js

analytics_debug.js

302 ms

intersection-observer.min.js

intersection-observer.min.js

926 ms

vanilla.lazyload.min.js

vanilla.lazyload.min.js

449 ms

i

i

340 ms

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

13 ms

collect

collect

149 ms

universal.bundle.chunk.51d6aefd.146.js

universal.bundle.chunk.51d6aefd.146.js

114 ms

universal.bundle.chunk.51d6aefd.168.js

universal.bundle.chunk.51d6aefd.168.js

111 ms

open_sans.css

open_sans.css

32 ms

AW24_MegaMenu_360x434_Merino_2.jpg

AW24_MegaMenu_360x434_Merino_2.jpg

68 ms

AW24_MegaMenu_360x434_Organic_Cotton_1.jpg

AW24_MegaMenu_360x434_Organic_Cotton_1.jpg

214 ms

AW24_MegaMenu_360x434_sleep_best_sellers_2.jpg

AW24_MegaMenu_360x434_sleep_best_sellers_2.jpg

215 ms

AW24_MegaMenu_360x434_sleeping_bag_1.jpg

AW24_MegaMenu_360x434_sleeping_bag_1.jpg

211 ms

NB_21_5771_360x434.jpg

NB_21_5771_360x434.jpg

207 ms

newborn.jpeg

newborn.jpeg

307 ms

SS20-Bedtime-Rituals-Desktop-Icon.png

SS20-Bedtime-Rituals-Desktop-Icon.png

414 ms

SS20-Bedtime-Rituals-Mobile-Icon.png

SS20-Bedtime-Rituals-Mobile-Icon.png

420 ms

AW24_WebsiteHPupdates_Desktop_Wear_3_1.jpg

AW24_WebsiteHPupdates_Desktop_Wear_3_1.jpg

437 ms

AW24_WebsiteHPupdates_Mobile_Wear_3_1.jpg

AW24_WebsiteHPupdates_Mobile_Wear_3_1.jpg

438 ms

Wear_214x150-01_1.svg

Wear_214x150-01_1.svg

516 ms

Wear_214x150-01_2.svg

Wear_214x150-01_2.svg

622 ms

baby-copy-2_3.png

baby-copy-2_3.png

625 ms

AW24_WebsiteHPupdates_Desktop_Sleep.jpg

AW24_WebsiteHPupdates_Desktop_Sleep.jpg

654 ms

AW24_WebsiteHPupdates_Mobile_Sleep.jpg

AW24_WebsiteHPupdates_Mobile_Sleep.jpg

647 ms

Sleep_214x150-01_1.svg

Sleep_214x150-01_1.svg

677 ms

Sleep_214x150-01_2.svg

Sleep_214x150-01_2.svg

522 ms

bitmap_1_3.png

bitmap_1_3.png

731 ms

AW24_WebsiteHPupdates_Desktop_Care.jpg

AW24_WebsiteHPupdates_Desktop_Care.jpg

1510 ms

AW24_WebsiteHPupdates_Mobile_Care.jpg

AW24_WebsiteHPupdates_Mobile_Care.jpg

834 ms

Care_214x150_1_.svg

Care_214x150_1_.svg

858 ms

Care_214x150.svg

Care_214x150.svg

871 ms

baby-copy-2_1_4.png

baby-copy-2_1_4.png

879 ms

AW24_WebsiteHPupdates_Desktop_Home.jpg

AW24_WebsiteHPupdates_Desktop_Home.jpg

941 ms

AW24_WebsiteHPupdates_Mobile_Home.jpg

AW24_WebsiteHPupdates_Mobile_Home.jpg

1039 ms

Home_214x150-01-01_2.svg

Home_214x150-01-01_2.svg

1058 ms

Home_214x150-01-01_1.svg

Home_214x150-01-01_1.svg

1076 ms

asset-1-mum_1_3.png

asset-1-mum_1_3.png

1500 ms

AW24_WebsiteHPupdates_Desktop_mum.jpg

AW24_WebsiteHPupdates_Desktop_mum.jpg

1148 ms

AW24_WebsiteHPupdates_Mobile_mum.jpg

AW24_WebsiteHPupdates_Mobile_mum.jpg

1459 ms

Mum_214x150_1__2_.svg

Mum_214x150_1__2_.svg

1261 ms

Mum_214x150-01_2_1_.svg

Mum_214x150-01_2_1_.svg

1282 ms

AW24_WebsiteHPupdates_Desktop_Play_2.jpg

AW24_WebsiteHPupdates_Desktop_Play_2.jpg

1368 ms

AW24_WebsiteHPupdates_Mobile_Play_2.jpg

AW24_WebsiteHPupdates_Mobile_Play_2.jpg

1473 ms

Play_214x150-01-01.svg

Play_214x150-01-01.svg

1484 ms

collect

collect

32 ms

Play_214x150-01-01_1.svg

Play_214x150-01-01_1.svg

1503 ms

ga-audiences

ga-audiences

73 ms

Kowtow_x_NB_HP_block_image.jpg

Kowtow_x_NB_HP_block_image.jpg

1482 ms

Artboard_2_copy_10.svg

Artboard_2_copy_10.svg

1270 ms

Sun_Icon_Green_90x63.svg

Sun_Icon_Green_90x63.svg

1473 ms

Sun_Icon_Green_76x53.svg

Sun_Icon_Green_76x53.svg

1476 ms

AW24_Values_1440x1572.jpg

AW24_Values_1440x1572.jpg

1439 ms

banner-column-1.png

banner-column-1.png

1303 ms

banner-column-1-m.png

banner-column-1-m.png

1367 ms

banner-column-2.png

banner-column-2.png

1450 ms

banner-column-2-m.png

banner-column-2-m.png

1458 ms

banner-column-3.png

banner-column-3.png

1428 ms

banner-column-3-m.png

banner-column-3-m.png

1401 ms

banner-column-4.png

banner-column-4.png

1424 ms

banner-column-4-m.png

banner-column-4-m.png

1367 ms

Birds_Nest_Natural_71x69-01.svg

Birds_Nest_Natural_71x69-01.svg

1489 ms

Birds_Nest_Green_63x61-01.svg

Birds_Nest_Green_63x61-01.svg

1461 ms

Cotton_Flower_Natural_54x63-01.svg

Cotton_Flower_Natural_54x63-01.svg

1870 ms

Cotton_Flower_Green_47x54-01.svg

Cotton_Flower_Green_47x54-01.svg

1449 ms

Snail_Natural_78x28-01.svg

Snail_Natural_78x28-01.svg

1422 ms

Snail_Greel_78x28-01.svg

Snail_Greel_78x28-01.svg

1360 ms

Flower_Natural_61x66-01.svg

Flower_Natural_61x66-01.svg

1454 ms

Flower_Green_53x57-01.svg

Flower_Green_53x57-01.svg

1451 ms

nature_baby_knit_cardi_front_1_1.png

nature_baby_knit_cardi_front_1_1.png

1470 ms

nature_baby_knit_pant_front.png

nature_baby_knit_pant_front.png

1411 ms

nb25401_cinnamon.png

nb25401_cinnamon.png

1360 ms

kotow_blanket_angle_jpg_1.png

kotow_blanket_angle_jpg_1.png

1475 ms

nb2150812.png

nb2150812.png

1453 ms

nb13026_dreamlands_suit_mushroom_pinstripe.png

nb13026_dreamlands_suit_mushroom_pinstripe.png

1411 ms

nb11022_henley_pj_suit_happy_hounds_print.png

nb11022_henley_pj_suit_happy_hounds_print.png

1339 ms

nb110523_lucy_suit_blue_tulip_print-min.png

nb110523_lucy_suit_blue_tulip_print-min.png

1323 ms

nb3350_hooded_towel_aqua_stripe_folded_1.png

nb3350_hooded_towel_aqua_stripe_folded_1.png

1360 ms

nb40101_award_2022.png

nb40101_award_2022.png

1282 ms

nb33501_bunny_hooded_towel_nougat_folded.png

nb33501_bunny_hooded_towel_nougat_folded.png

1746 ms

nb4020_glass_packaging_award_2022.png

nb4020_glass_packaging_award_2022.png

1292 ms

banner-left.png

banner-left.png

1321 ms

arrow-banner-left.png

arrow-banner-left.png

1312 ms

Gift_Cards_Desktop.jpg

Gift_Cards_Desktop.jpg

1429 ms

banner-right-1.png

banner-right-1.png

1386 ms

banner-right-2.png

banner-right-2.png

1309 ms

AW24_GiftRegistry_1137x700_1.jpg

AW24_GiftRegistry_1137x700_1.jpg

1349 ms

AW24_GiftRegistry_670x400.jpg

AW24_GiftRegistry_670x400.jpg

1334 ms

AW23_Website_HP_Update_Hospital_bag_checklist_2000x1334px.jpg

AW23_Website_HP_Update_Hospital_bag_checklist_2000x1334px.jpg

1444 ms

Newborn_sleep-featured_image_V2.jpg

Newborn_sleep-featured_image_V2.jpg

1456 ms

1603145323image1_min.jpg

1603145323image1_min.jpg

1877 ms

group-3.png

group-3.png

1341 ms

Accessibility Review

naturebaby.co.nz accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

naturebaby.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

naturebaby.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Naturebaby.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Naturebaby.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

naturebaby.co.nz

Open Graph description is not detected on the main page of Nature Baby. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: