Tools & Wizards About Us
new-balance.com.ua screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

new-balance.com.ua

Офіційний інтернет-магазин New Balance в Україні

Page Load Speed

3.1 sec in total

First Response

727 ms

Resources Loaded

2.1 sec

Page Rendered

304 ms

new-balance.com.ua screenshot

About Website

Welcome to new-balance.com.ua homepage info - get ready to check New Balance best content for Ukraine right away, or after learning these important things about new-balance.com.ua

Оригінальні спортивні товари від американського бренду New Balance. Гарантуємо високу якість. Доставляємо по Україні.

Visit new-balance.com.ua

Key Findings

We analyzed New-balance.com.ua page load time and found that the first response time was 727 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

new-balance.com.ua performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value11.1 s

0/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value490 ms

59/100

30%

CLS (Cumulative Layout Shift)

Value0.335

34/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

new-balance.com.ua

727 ms

css_pbm0lsQQJ7A7WCCIMgxLho6mI_kBNgznNUWmTWcnfoE.css

250 ms

css_TsVRTbLFUpEZAfw-_bWPJu840QT523CPjUVJ5MRWfyk.css

244 ms

css_kKWVoh6LKHSOxBh_dVKdRCBpUARTX9RZG8ojal_Kyck.css

248 ms

css_j66f7XFsCjJwrMxCgH6hSHscLh66ekb4Q_Z5rrOxlig.css

366 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 61% of them (27 requests) were addressed to the original New-balance.com.ua, 5% (2 requests) were made to Google-analytics.com and 5% (2 requests) were made to Wd-edge.sharethis.com. The less responsive or slowest element that took the longest time to load (727 ms) belongs to the original domain New-balance.com.ua.

Page Optimization Overview & Recommendations

Page size can be reduced by 272.8 kB (42%)

Content Size

651.6 kB

After Optimization

378.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of New-balance.com.ua main page is 651.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 301.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 15.4 kB

  • Original 20.8 kB
  • After minification 20.1 kB
  • After compression 5.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.4 kB or 74% of the original size.

Image Optimization

-2%

Potential reduce by 6.3 kB

  • Original 301.0 kB
  • After minification 294.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Balance images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 211.3 kB

  • Original 281.0 kB
  • After minification 237.1 kB
  • After compression 69.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 211.3 kB or 75% of the original size.

CSS Optimization

-81%

Potential reduce by 39.8 kB

  • Original 48.9 kB
  • After minification 47.6 kB
  • After compression 9.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. New-balance.com.ua needs all CSS files to be minified and compressed as it can save up to 39.8 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (45%)

Requests Now

40

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Balance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

new-balance.com.ua

new-balance.com.ua

727 ms

css_pbm0lsQQJ7A7WCCIMgxLho6mI_kBNgznNUWmTWcnfoE.css

css_pbm0lsQQJ7A7WCCIMgxLho6mI_kBNgznNUWmTWcnfoE.css

250 ms

css_TsVRTbLFUpEZAfw-_bWPJu840QT523CPjUVJ5MRWfyk.css

css_TsVRTbLFUpEZAfw-_bWPJu840QT523CPjUVJ5MRWfyk.css

244 ms

css_kKWVoh6LKHSOxBh_dVKdRCBpUARTX9RZG8ojal_Kyck.css

css_kKWVoh6LKHSOxBh_dVKdRCBpUARTX9RZG8ojal_Kyck.css

248 ms

css_j66f7XFsCjJwrMxCgH6hSHscLh66ekb4Q_Z5rrOxlig.css

css_j66f7XFsCjJwrMxCgH6hSHscLh66ekb4Q_Z5rrOxlig.css

366 ms

jquery.min.js

jquery.min.js

72 ms

js_IkgOrrVZK1UTp2HktvFi5vo1g7b25Muyr5GoySikuic.js

js_IkgOrrVZK1UTp2HktvFi5vo1g7b25Muyr5GoySikuic.js

384 ms

js_pK0dCoz0VgN4LLEBvYCZNjnT1UcfHLokAXPUaIjoDEY.js

js_pK0dCoz0VgN4LLEBvYCZNjnT1UcfHLokAXPUaIjoDEY.js

386 ms

js_O5eJHLMnhVCxYy8EdEkAqXMphnxlT-YJtMmFTa2NcjU.js

js_O5eJHLMnhVCxYy8EdEkAqXMphnxlT-YJtMmFTa2NcjU.js

603 ms

js_ziZSxAn0zf_PqYhOgqVkcFG7Ifb_hTylolEYQ1mlwKk.js

js_ziZSxAn0zf_PqYhOgqVkcFG7Ifb_hTylolEYQ1mlwKk.js

535 ms

ga.js

ga.js

27 ms

__utm.gif

__utm.gif

26 ms

top-background.gif

top-background.gif

125 ms

newbalance_logo.gif

newbalance_logo.gif

122 ms

search-input.gif

search-input.gif

123 ms

search-btn.gif

search-btn.gif

128 ms

background_image_default_11.jpg

background_image_default_11.jpg

720 ms

arrows.png

arrows.png

127 ms

banner_nova_kolekciya.jpg

banner_nova_kolekciya.jpg

479 ms

preview-background.png

preview-background.png

242 ms

banner_nova_kolekciya.jpg

banner_nova_kolekciya.jpg

256 ms

3.jpg

3.jpg

374 ms

link-arrow-grey.png

link-arrow-grey.png

259 ms

2.jpg

2.jpg

362 ms

1.jpg

1.jpg

496 ms

facebook-icon.gif

facebook-icon.gif

377 ms

vk-icon.gif

vk-icon.gif

483 ms

dropdown-arrow.gif

dropdown-arrow.gif

500 ms

getAllAppDefault.esi

getAllAppDefault.esi

141 ms

ProximaNova-Bold.woff

ProximaNova-Bold.woff

525 ms

getSegment.php

getSegment.php

156 ms

checkOAuth.esi

checkOAuth.esi

7 ms

t.dhj

t.dhj

6 ms

t.dhj

t.dhj

8 ms

cm

cm

10 ms

hbpix

hbpix

44 ms

s-3271.xgi

s-3271.xgi

11 ms

xrefid.xgi

xrefid.xgi

6 ms

7 ms

7 ms

pixel

pixel

16 ms

pixel

pixel

15 ms

2981

2981

19 ms

css_k3snrbsthqot7V7ccRZHS9OkCZkwBv4adtNieIVlbEU.css

css_k3snrbsthqot7V7ccRZHS9OkCZkwBv4adtNieIVlbEU.css

127 ms

Accessibility Review

new-balance.com.ua accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

new-balance.com.ua best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

new-balance.com.ua SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    UK

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise New-balance.com.ua can be misinterpreted by Google and other search engines. Our service has detected that Ukrainian is used on the page, and it does not match the claimed English language. Our system also found out that New-balance.com.ua main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

new-balance.com.ua

Open Graph description is not detected on the main page of New Balance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: