Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

newbalance.com.cn

New Balance中国官方商城

Page Load Speed

5.2 sec in total

First Response

979 ms

Resources Loaded

4.2 sec

Page Rendered

51 ms

newbalance.com.cn screenshot

About Website

Visit newbalance.com.cn now to see the best up-to-date New Balance content for China and also check out these interesting facts you probably never knew about newbalance.com.cn

莅临New Balance中国官方商城,开启你的运动潮流生活!全新的购物体验,演绎别样运动风尚,无论是推起“千禧风格”的2002R,还是满足7天x24小时全天候都市潮流生活的MET24,亦或是富有质感的英美产,不同运动潮流方向,都能轻松满足你的穿搭生活,开启随性购物的风尚生活。

Visit newbalance.com.cn

Key Findings

We analyzed Newbalance.com.cn page load time and found that the first response time was 979 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

newbalance.com.cn performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value14.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.8 s

0/100

25%

SI (Speed Index)

Value26.3 s

0/100

10%

TBT (Total Blocking Time)

Value1,940 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value30.0 s

0/100

10%

Network Requests Diagram

newbalance.com.cn

979 ms

newbalance.com.cn

1294 ms

common.js

1362 ms

wxLogin.js

555 ms

load.min.js

1187 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 94% of them (29 requests) were addressed to the original Newbalance.com.cn, 3% (1 request) were made to Res.wx.qq.com and 3% (1 request) were made to Cstaticdun.126.net. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Newbalance.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 78.7 kB (75%)

Content Size

104.9 kB

After Optimization

26.2 kB

In fact, the total size of Newbalance.com.cn main page is 104.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. HTML takes 90.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 76.9 kB

  • Original 90.4 kB
  • After minification 89.2 kB
  • After compression 13.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.9 kB or 85% of the original size.

JavaScript Optimization

-12%

Potential reduce by 1.7 kB

  • Original 14.5 kB
  • After minification 14.5 kB
  • After compression 12.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.7 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (93%)

Requests Now

29

After Optimization

2

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Balance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

newbalance.com.cn accessibility score

75

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newbalance.com.cn best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

newbalance.com.cn SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newbalance.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it does not match the claimed English language. Our system also found out that Newbalance.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: