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newlevelgroup.com screenshot

Report Summary

  • 97

    Performance

    Renders faster than
    94% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

newlevelgroup.com

NewLevel Group is a values-driven consulting firm that supports the work of socially responsible business and nonprofit organizations in advancing mis...

Page Load Speed

1.6 sec in total

First Response

52 ms

Resources Loaded

1.5 sec

Page Rendered

127 ms

newlevelgroup.com screenshot

About Website

Welcome to newlevelgroup.com homepage info - get ready to check New Level Group best content right away, or after learning these important things about newlevelgroup.com

NewLevel Group is a values-driven consulting firm that supports the work of socially responsible business and nonprofit organizations in advancing missions that benefit people, planet, and profits, by...

Visit newlevelgroup.com

Key Findings

We analyzed Newlevelgroup.com page load time and found that the first response time was 52 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

newlevelgroup.com performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value1.7 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.7 s

100/100

10%

Network Requests Diagram

newlevelgroup.com

52 ms

www.newlevelgroup.com

62 ms

www.newlevelgroup.com

299 ms

default.js

31 ms

default.css

33 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that all of those requests were addressed to Newlevelgroup.com and no external sources were called. The less responsive or slowest element that took the longest time to load (913 ms) belongs to the original domain Newlevelgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 43.4 kB (28%)

Content Size

153.7 kB

After Optimization

110.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newlevelgroup.com main page is 153.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 100.2 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 34.3 kB

  • Original 45.3 kB
  • After minification 42.7 kB
  • After compression 11.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.3 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 3.0 kB

  • Original 100.2 kB
  • After minification 97.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Level Group images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 3.8 kB

  • Original 5.2 kB
  • After minification 4.2 kB
  • After compression 1.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.8 kB or 72% of the original size.

CSS Optimization

-81%

Potential reduce by 2.4 kB

  • Original 2.9 kB
  • After minification 2.4 kB
  • After compression 552 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newlevelgroup.com needs all CSS files to be minified and compressed as it can save up to 2.4 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (45%)

Requests Now

38

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Level Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

newlevelgroup.com

newlevelgroup.com

52 ms

www.newlevelgroup.com

www.newlevelgroup.com

62 ms

www.newlevelgroup.com

www.newlevelgroup.com

299 ms

default.js

default.js

31 ms

default.css

default.css

33 ms

mainmenu.js

mainmenu.js

37 ms

logo_main.gif

logo_main.gif

15 ms

d_clear.gif

d_clear.gif

15 ms

btn_home.gif

btn_home.gif

13 ms

btn_about_us.gif

btn_about_us.gif

18 ms

btn_services.gif

btn_services.gif

19 ms

btn_our_work.gif

btn_our_work.gif

19 ms

btn_news_press.gif

btn_news_press.gif

21 ms

btn_resources.gif

btn_resources.gif

19 ms

btn_north_bay_nonprofit_search.gif

btn_north_bay_nonprofit_search.gif

19 ms

btn_contact_us.gif

btn_contact_us.gif

23 ms

home_pic1.jpg

home_pic1.jpg

24 ms

home_pic2.jpg

home_pic2.jpg

26 ms

home_pic3.jpg

home_pic3.jpg

27 ms

home_pic4.jpg

home_pic4.jpg

28 ms

home_intro_1209.gif

home_intro_1209.gif

26 ms

btn_scrollup.gif

btn_scrollup.gif

27 ms

.resized_150x39_AW_logo.jpg

.resized_150x39_AW_logo.jpg

29 ms

.resized_85x37_Toniic_logo.png

.resized_85x37_Toniic_logo.png

30 ms

.resized_85x65_Green_business_logo.jpg

.resized_85x65_Green_business_logo.jpg

30 ms

.resized_245x93_B_corp_graphic.jpg

.resized_245x93_B_corp_graphic.jpg

31 ms

Nepal.KatharineRobertson.resize.jpg

Nepal.KatharineRobertson.resize.jpg

33 ms

btn_scrolldown.gif

btn_scrolldown.gif

32 ms

profile_john_heymanm_7b.gif

profile_john_heymanm_7b.gif

34 ms

ico_vcard_small.gif

ico_vcard_small.gif

33 ms

logo_green_business.gif

logo_green_business.gif

34 ms

logo-svn-2.jpg

logo-svn-2.jpg

37 ms

logo-AGCP.jpg

logo-AGCP.jpg

36 ms

logo_camaleo_wi.gif

logo_camaleo_wi.gif

63 ms

btn_none.gif

btn_none.gif

64 ms

bkg_latest_news.gif

bkg_latest_news.gif

57 ms

btn_home_a.gif

btn_home_a.gif

55 ms

btn_about_us_a.gif

btn_about_us_a.gif

6 ms

btn_services_a.gif

btn_services_a.gif

5 ms

btn_resources_a.gif

btn_resources_a.gif

6 ms

btn_press_room_a.gif

btn_press_room_a.gif

913 ms

btn_napa_non_profit_search_a.gif

btn_napa_non_profit_search_a.gif

910 ms

btn_contact_us_a.gif

btn_contact_us_a.gif

12 ms

Accessibility Review

newlevelgroup.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

newlevelgroup.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

newlevelgroup.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newlevelgroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Newlevelgroup.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

newlevelgroup.com

Open Graph description is not detected on the main page of New Level Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: