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newmediaadvisors.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

newmediaadvisors.com

Digital Strategy & Marketing Consulting for In-House Executives

Page Load Speed

3.6 sec in total

First Response

52 ms

Resources Loaded

1 sec

Page Rendered

2.5 sec

newmediaadvisors.com screenshot

About Website

Click here to check amazing Newmediaadvisors content. Otherwise, check out these important facts you probably never knew about newmediaadvisors.com

Win more share in digital channels. Tailored consulting for in-house senior marketing leaders, provided by former in-house senior marketing leaders.

Visit newmediaadvisors.com

Key Findings

We analyzed Newmediaadvisors.com page load time and found that the first response time was 52 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

newmediaadvisors.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value380 ms

69/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value9.3 s

31/100

10%

Network Requests Diagram

newmediaadvisors.com

52 ms

www.newmediaadvisors.com

50 ms

index.min.css

17 ms

pagenavi-css.css

22 ms

magnific-popup.min.css

30 ms

Our browser made a total of 125 requests to load all elements on the main page. We found that 69% of them (86 requests) were addressed to the original Newmediaadvisors.com, 29% (36 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (420 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 385.4 kB (14%)

Content Size

2.7 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newmediaadvisors.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 330.8 kB

  • Original 382.6 kB
  • After minification 373.3 kB
  • After compression 51.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 330.8 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 971 B

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Newmediaadvisors images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 25.2 kB

  • Original 193.6 kB
  • After minification 193.6 kB
  • After compression 168.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 25.2 kB or 13% of the original size.

CSS Optimization

-34%

Potential reduce by 28.5 kB

  • Original 84.5 kB
  • After minification 79.6 kB
  • After compression 56.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newmediaadvisors.com needs all CSS files to be minified and compressed as it can save up to 28.5 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (41%)

Requests Now

86

After Optimization

51

  • Images
  • JavaScript
  • CSS

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Newmediaadvisors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

newmediaadvisors.com

newmediaadvisors.com

52 ms

www.newmediaadvisors.com

www.newmediaadvisors.com

50 ms

index.min.css

index.min.css

17 ms

pagenavi-css.css

pagenavi-css.css

22 ms

magnific-popup.min.css

magnific-popup.min.css

30 ms

core.min.css

core.min.css

45 ms

style.min.css

style.min.css

55 ms

app.css

app.css

23 ms

choices.min.css

choices.min.css

32 ms

style.css

style.css

27 ms

footer.css

footer.css

31 ms

header.css

header.css

28 ms

blog.css

blog.css

38 ms

home.css

home.css

37 ms

projects.css

projects.css

36 ms

modules.css

modules.css

40 ms

js

js

420 ms

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mediaelementplayer-legacy.min.css

39 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

41 ms

jquery.min.js

jquery.min.js

40 ms

jquery-migrate.min.js

jquery-migrate.min.js

42 ms

popup.min.js

popup.min.js

42 ms

magnific-popup.js

magnific-popup.js

44 ms

main.min.js

main.min.js

85 ms

dtq-default-vb.js

dtq-default-vb.js

42 ms

scripts.min.js

scripts.min.js

47 ms

jquery.fitvids.js

jquery.fitvids.js

44 ms

jquery.mobile.js

jquery.mobile.js

44 ms

easypiechart.js

easypiechart.js

44 ms

salvattore.js

salvattore.js

45 ms

frontend-bundle.min.js

frontend-bundle.min.js

46 ms

common.js

common.js

46 ms

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77 ms

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82 ms

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wp-mediaelement.min.js

82 ms

gtm.js

gtm.js

387 ms

et-divi-dynamic-45-late.css

et-divi-dynamic-45-late.css

17 ms

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344 ms

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348 ms

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348 ms

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350 ms

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354 ms

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356 ms

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355 ms

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356 ms

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355 ms

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357 ms

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360 ms

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359 ms

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358 ms

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359 ms

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360 ms

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362 ms

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360 ms

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363 ms

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360 ms

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357 ms

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359 ms

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357 ms

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358 ms

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87 ms

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236 ms

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97 ms

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88 ms

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91 ms

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87 ms

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86 ms

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87 ms

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87 ms

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87 ms

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88 ms

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89 ms

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86 ms

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87 ms

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Accessibility Review

newmediaadvisors.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newmediaadvisors.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

newmediaadvisors.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newmediaadvisors.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newmediaadvisors.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newmediaadvisors.com

Open Graph data is detected on the main page of Newmediaadvisors. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: