Tools & Wizards About Us
newprogrammatic.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

newprogrammatic.com

NewProgrammatic — Performance Marketing & Media Planning

Page Load Speed

1.7 sec in total

First Response

124 ms

Resources Loaded

1.3 sec

Page Rendered

274 ms

newprogrammatic.com screenshot

About Website

Click here to check amazing New Programmatic content for United States. Otherwise, check out these important facts you probably never knew about newprogrammatic.com

NewProgrammatic is a media planning and performance marketing agency bringing incremental advertising solutions to global brands and agencies.

Visit newprogrammatic.com

Key Findings

We analyzed Newprogrammatic.com page load time and found that the first response time was 124 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

newprogrammatic.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value2,700 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.296

40/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

newprogrammatic.com

124 ms

newprogrammatic.com

182 ms

node_vendors.css

118 ms

main.css

123 ms

home.css

128 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 50% of them (20 requests) were addressed to the original Newprogrammatic.com, 18% (7 requests) were made to Use.typekit.net and 10% (4 requests) were made to Fast.wistia.com. The less responsive or slowest element that took the longest time to load (463 ms) relates to the external source Js-eu1.hs-scripts.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.0 kB (10%)

Content Size

496.2 kB

After Optimization

447.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newprogrammatic.com main page is 496.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 313.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 47.5 kB

  • Original 58.3 kB
  • After minification 53.1 kB
  • After compression 10.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.5 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 362 B

  • Original 107.0 kB
  • After minification 106.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Programmatic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 691 B

  • Original 313.1 kB
  • After minification 313.1 kB
  • After compression 312.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 405 B

  • Original 17.8 kB
  • After minification 17.8 kB
  • After compression 17.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newprogrammatic.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (44%)

Requests Now

32

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Programmatic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

newprogrammatic.com

newprogrammatic.com

124 ms

newprogrammatic.com

newprogrammatic.com

182 ms

node_vendors.css

node_vendors.css

118 ms

main.css

main.css

123 ms

home.css

home.css

128 ms

dfxn7uxkeb.jsonp

dfxn7uxkeb.jsonp

19 ms

E-v1.js

E-v1.js

25 ms

v2.js

v2.js

36 ms

node_vendors.js

node_vendors.js

29 ms

main.js

main.js

136 ms

home.js

home.js

146 ms

uno0jim.css

uno0jim.css

86 ms

p.css

p.css

30 ms

gtm.js

gtm.js

152 ms

logo-newprogrammatic-2023.svg

logo-newprogrammatic-2023.svg

150 ms

swatch

swatch

133 ms

hero-img.png

hero-img.png

177 ms

hero-img-conversion.svg

hero-img-conversion.svg

402 ms

hero-img-circle.svg

hero-img-circle.svg

174 ms

hero-img-sales.png

hero-img-sales.png

173 ms

hero-lines.svg

hero-lines.svg

215 ms

testimonial-lines-top.svg

testimonial-lines-top.svg

331 ms

testimonial-lines-bottom.svg

testimonial-lines-bottom.svg

333 ms

testimonial-quote-marks.svg

testimonial-quote-marks.svg

214 ms

recognition-lines.svg

recognition-lines.svg

297 ms

cta-lines-bg.svg

cta-lines-bg.svg

299 ms

close-icon.svg

close-icon.svg

335 ms

d

d

101 ms

d

d

107 ms

d

d

105 ms

d

d

143 ms

d

d

138 ms

d

d

139 ms

flashPlayer.js

flashPlayer.js

42 ms

js

js

117 ms

analytics.js

analytics.js

31 ms

collect

collect

30 ms

collect

collect

25 ms

592061.js

592061.js

463 ms

ga-audiences

ga-audiences

72 ms

Accessibility Review

newprogrammatic.com accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

newprogrammatic.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

newprogrammatic.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newprogrammatic.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newprogrammatic.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

newprogrammatic.com

Open Graph data is detected on the main page of New Programmatic. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: