Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

newworld.co.nz

New World | Proudly 100% NZ Owned and Operated | New World Supermarket | New World

Page Load Speed

7.5 sec in total

First Response

1.3 sec

Resources Loaded

6 sec

Page Rendered

293 ms

newworld.co.nz screenshot

About Website

Visit newworld.co.nz now to see the best up-to-date New World content for New Zealand and also check out these interesting facts you probably never knew about newworld.co.nz

Your local New World is a 100% New Zealand story. From our 1960’s beginning, to our more than 140 stores across the country, owned and operated by New Zealanders who do it all so that you can enjoy be...

Visit newworld.co.nz

Key Findings

We analyzed Newworld.co.nz page load time and found that the first response time was 1.3 sec and then it took 6.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

newworld.co.nz performance score

0

Network Requests Diagram

www.newworld.co.nz

1268 ms

css

37 ms

css

50 ms

css

51 ms

css

54 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 61% of them (62 requests) were addressed to the original Newworld.co.nz, 6% (6 requests) were made to Segments.adaptv.advertising.com and 5% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Newworld.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 744.5 kB (32%)

Content Size

2.4 MB

After Optimization

1.6 MB

In fact, the total size of Newworld.co.nz main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 72.2 kB

  • Original 91.3 kB
  • After minification 72.7 kB
  • After compression 19.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.2 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 28.6 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New World images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 226.6 kB

  • Original 389.3 kB
  • After minification 389.3 kB
  • After compression 162.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 226.6 kB or 58% of the original size.

CSS Optimization

-85%

Potential reduce by 417.1 kB

  • Original 492.9 kB
  • After minification 378.7 kB
  • After compression 75.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newworld.co.nz needs all CSS files to be minified and compressed as it can save up to 417.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 64 (70%)

Requests Now

92

After Optimization

28

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New World. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

SEO Factors

newworld.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newworld.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newworld.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of New World. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: