Tools & Wizards About Us
next.fi screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

next.fi

Next Official Site: Online Fashion, Kids Clothes & Homeware

Page Load Speed

3.4 sec in total

First Response

574 ms

Resources Loaded

2.7 sec

Page Rendered

98 ms

next.fi screenshot

About Website

Visit next.fi now to see the best up-to-date Next content for Finland and also check out these interesting facts you probably never knew about next.fi

Shop the latest women's, men's and children's fashion plus homeware, beauty and more. Next day delivery and free returns available. Shop now!

Visit next.fi

Key Findings

We analyzed Next.fi page load time and found that the first response time was 574 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

next.fi performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

37/100

25%

SI (Speed Index)

Value3.9 s

82/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.0 s

88/100

10%

Network Requests Diagram

CountrySelect

574 ms

common.css

120 ms

CountrySelector.css

273 ms

jquery-3.4.0.js

135 ms

OverrideStyle.css

296 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that all of those requests were addressed to Next.fi and no external sources were called. The less responsive or slowest element that took the longest time to load (972 ms) relates to the external source Nextdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 540.0 kB (53%)

Content Size

1.0 MB

After Optimization

470.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Next.fi main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 484.2 kB which makes up the majority of the site volume.

HTML Optimization

-95%

Potential reduce by 75.3 kB

  • Original 79.5 kB
  • After minification 41.8 kB
  • After compression 4.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.7 kB, which is 47% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.3 kB or 95% of the original size.

Image Optimization

-20%

Potential reduce by 37.6 kB

  • Original 185.5 kB
  • After minification 147.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Next needs image optimization as it can save up to 37.6 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 312.8 kB

  • Original 484.2 kB
  • After minification 484.2 kB
  • After compression 171.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 312.8 kB or 65% of the original size.

CSS Optimization

-44%

Potential reduce by 114.3 kB

  • Original 261.6 kB
  • After minification 259.5 kB
  • After compression 147.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Next.fi needs all CSS files to be minified and compressed as it can save up to 114.3 kB or 44% of the original size.

Requests Breakdown

Number of requests can be reduced by 117 (85%)

Requests Now

138

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 138 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Next. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

CountrySelect

CountrySelect

574 ms

common.css

common.css

120 ms

CountrySelector.css

CountrySelector.css

273 ms

jquery-3.4.0.js

jquery-3.4.0.js

135 ms

OverrideStyle.css

OverrideStyle.css

296 ms

Fonts.min.css

Fonts.min.css

73 ms

CW1Bfflw

CW1Bfflw

35 ms

m-flag-United-Kingdom.png

m-flag-United-Kingdom.png

25 ms

m-flag-Ireland.png

m-flag-Ireland.png

25 ms

m-flag-Germany.png

m-flag-Germany.png

30 ms

m-flag-Saudi-Arabia.png

m-flag-Saudi-Arabia.png

93 ms

m-flag-Israel.png

m-flag-Israel.png

47 ms

m-flag-United-Arab-Emirates.png

m-flag-United-Arab-Emirates.png

244 ms

m-flag-Ukraine.png

m-flag-Ukraine.png

93 ms

m-flag-Australia.png

m-flag-Australia.png

80 ms

m-flag-Kuwait.png

m-flag-Kuwait.png

80 ms

m-flag-USA.png

m-flag-USA.png

85 ms

m-flag-Poland.png

m-flag-Poland.png

103 ms

m-flag-Hong-Kong.png

m-flag-Hong-Kong.png

286 ms

m-flag-Argentina.png

m-flag-Argentina.png

106 ms

m-flag-Brazil.png

m-flag-Brazil.png

116 ms

m-flag-Canada.png

m-flag-Canada.png

272 ms

m-flag-Chile.png

m-flag-Chile.png

244 ms

m-flag-Costa-Rica.png

m-flag-Costa-Rica.png

128 ms

m-flag-Dominican-Republic.png

m-flag-Dominican-Republic.png

154 ms

m-flag-El-Salvador.png

m-flag-El-Salvador.png

353 ms

m-flag-Haiti.png

m-flag-Haiti.png

223 ms

m-flag-Jamaica.png

m-flag-Jamaica.png

339 ms

m-flag-Mexico.png

m-flag-Mexico.png

530 ms

m-flag-Nicaragua.png

m-flag-Nicaragua.png

320 ms

m-flag-Panama.png

m-flag-Panama.png

296 ms

m-flag-Peru.png

m-flag-Peru.png

413 ms

m-flag-Puerto-Rico.png

m-flag-Puerto-Rico.png

339 ms

m-flag-Trinidad-and-Tobago.png

m-flag-Trinidad-and-Tobago.png

421 ms

m-flag-Bangladesh.png

m-flag-Bangladesh.png

391 ms

m-flag-Cambodia.png

m-flag-Cambodia.png

378 ms

m-flag-China.png

m-flag-China.png

466 ms

m-flag-India.png

m-flag-India.png

409 ms

m-flag-Indonesia.png

m-flag-Indonesia.png

425 ms

m-flag-Japan.png

m-flag-Japan.png

559 ms

m-flag-Kazakhstan.png

m-flag-Kazakhstan.png

594 ms

m-flag-Kyrgyzstan.png

m-flag-Kyrgyzstan.png

508 ms

CountrySelect

CountrySelect

972 ms

m-flag-Macau.png

m-flag-Macau.png

503 ms

m-flag-Malaysia.png

m-flag-Malaysia.png

570 ms

m-flag-Mongolia.png

m-flag-Mongolia.png

551 ms

m-flag-Nepal.png

m-flag-Nepal.png

502 ms

m-flag-New-Zealand.png

m-flag-New-Zealand.png

514 ms

m-flag-Pakistan.png

m-flag-Pakistan.png

716 ms

m-flag-Papua-New-Guinea.png

m-flag-Papua-New-Guinea.png

520 ms

m-flag-Philippines.png

m-flag-Philippines.png

560 ms

m-flag-Singapore.png

m-flag-Singapore.png

526 ms

m-flag-South-Korea.png

m-flag-South-Korea.png

632 ms

m-flag-Sri-Lanka.png

m-flag-Sri-Lanka.png

589 ms

m-flag-Taiwan.png

m-flag-Taiwan.png

534 ms

m-flag-Tajikistan.png

m-flag-Tajikistan.png

543 ms

m-flag-Thailand.png

m-flag-Thailand.png

662 ms

m-flag-Timor-Leste.png

m-flag-Timor-Leste.png

544 ms

m-flag-Vietnam.png

m-flag-Vietnam.png

472 ms

m-flag-Albania.png

m-flag-Albania.png

506 ms

m-flag-Armenia.png

m-flag-Armenia.png

484 ms

m-flag-Austria.png

m-flag-Austria.png

617 ms

m-flag-Azerbaijan.png

m-flag-Azerbaijan.png

614 ms

m-flag-Belarus.png

m-flag-Belarus.png

482 ms

m-flag-Belgium.png

m-flag-Belgium.png

550 ms

m-flag-Bosnia-and-Herzegovina.png

m-flag-Bosnia-and-Herzegovina.png

485 ms

m-flag-Bulgaria.png

m-flag-Bulgaria.png

487 ms

m-flag-Croatia.png

m-flag-Croatia.png

517 ms

m-flag-Cyprus.png

m-flag-Cyprus.png

549 ms

m-flag-Czech-Republic.png

m-flag-Czech-Republic.png

626 ms

m-flag-Denmark.png

m-flag-Denmark.png

554 ms

m-flag-Estonia.png

m-flag-Estonia.png

503 ms

m-flag-Finland.png

m-flag-Finland.png

512 ms

m-flag-France.png

m-flag-France.png

555 ms

m-flag-Georgia.png

m-flag-Georgia.png

500 ms

m-flag-Gibraltar.png

m-flag-Gibraltar.png

435 ms

m-flag-Greece.png

m-flag-Greece.png

521 ms

m-flag-Hungary.png

m-flag-Hungary.png

491 ms

m-flag-Iceland.png

m-flag-Iceland.png

448 ms

m-flag-Italy.png

m-flag-Italy.png

499 ms

m-flag-Latvia.png

m-flag-Latvia.png

582 ms

m-flag-Lithuania.png

m-flag-Lithuania.png

507 ms

m-flag-Luxembourg.png

m-flag-Luxembourg.png

464 ms

m-flag-Macedonia.png

m-flag-Macedonia.png

461 ms

m-flag-Malta.png

m-flag-Malta.png

566 ms

m-flag-Netherlands.png

m-flag-Netherlands.png

436 ms

m-flag-Norway.png

m-flag-Norway.png

506 ms

m-flag-Portugal.png

m-flag-Portugal.png

764 ms

m-flag-Republic-of-Moldova.png

m-flag-Republic-of-Moldova.png

474 ms

m-flag-Romania.png

m-flag-Romania.png

477 ms

m-flag-Serbia.png

m-flag-Serbia.png

447 ms

m-flag-Slovakia.png

m-flag-Slovakia.png

453 ms

m-flag-Slovenia.png

m-flag-Slovenia.png

533 ms

m-flag-Spain.png

m-flag-Spain.png

519 ms

m-flag-Sweden.png

m-flag-Sweden.png

420 ms

m-flag-Switzerland.png

m-flag-Switzerland.png

443 ms

m-flag-T%C3%BCrkiye.png

m-flag-T%C3%BCrkiye.png

422 ms

m-flag-British-Forces-Post-Office.png

m-flag-British-Forces-Post-Office.png

410 ms

m-flag-Algeria.png

m-flag-Algeria.png

453 ms

m-flag-Angola.png

m-flag-Angola.png

372 ms

m-flag-Bahrain.png

m-flag-Bahrain.png

428 ms

m-flag-Botswana.png

m-flag-Botswana.png

385 ms

m-flag-Burkina-Faso.png

m-flag-Burkina-Faso.png

444 ms

m-flag-Cameroon.png

m-flag-Cameroon.png

436 ms

m-flag-Central-African-Republic.png

m-flag-Central-African-Republic.png

368 ms

m-flag-Chad.png

m-flag-Chad.png

372 ms

m-flag-Egypt.png

m-flag-Egypt.png

364 ms

m-flag-Equatorial-Guinea.png

m-flag-Equatorial-Guinea.png

589 ms

m-flag-Eswatini.png

m-flag-Eswatini.png

338 ms

m-flag-Ethiopia.png

m-flag-Ethiopia.png

354 ms

AzoSans-Light-webfont.woff

AzoSans-Light-webfont.woff

385 ms

AzoSans-Regular-webfont.woff

AzoSans-Regular-webfont.woff

355 ms

AzoSans-Medium.woff

AzoSans-Medium.woff

350 ms

AzoSans-Thin-webfont.woff

AzoSans-Thin-webfont.woff

465 ms

m-flag-Gabon.png

m-flag-Gabon.png

567 ms

m-flag-Gambia.png

m-flag-Gambia.png

348 ms

m-flag-Ghana.png

m-flag-Ghana.png

350 ms

m-flag-Guinea.png

m-flag-Guinea.png

354 ms

m-flag-Guinea-Bissau.png

m-flag-Guinea-Bissau.png

468 ms

m-flag-Jordan.png

m-flag-Jordan.png

513 ms

m-flag-Kenya.png

m-flag-Kenya.png

300 ms

m-flag-Lebanon.png

m-flag-Lebanon.png

361 ms

m-flag-Lesotho.png

m-flag-Lesotho.png

351 ms

m-flag-Madagascar.png

m-flag-Madagascar.png

366 ms

m-flag-Malawi.png

m-flag-Malawi.png

475 ms

m-flag-Mali.png

m-flag-Mali.png

604 ms

m-flag-Mauritania.png

m-flag-Mauritania.png

374 ms

m-flag-Mauritius.png

m-flag-Mauritius.png

471 ms

m-flag-Morocco.png

m-flag-Morocco.png

430 ms

m-flag-Mozambique.png

m-flag-Mozambique.png

402 ms

m-flag-Namibia.png

m-flag-Namibia.png

396 ms

m-flag-Niger.png

m-flag-Niger.png

413 ms

m-flag-Nigeria.png

m-flag-Nigeria.png

517 ms

m-flag-Oman.png

m-flag-Oman.png

394 ms

m-flag-Qatar.png

m-flag-Qatar.png

409 ms

m-flag-Rwanda.png

m-flag-Rwanda.png

407 ms

m-flag-Senegal.png

m-flag-Senegal.png

418 ms

m-flag-Sierra-Leone.png

m-flag-Sierra-Leone.png

478 ms

m-flag-South-Africa.png

m-flag-South-Africa.png

401 ms

m-flag-Togo.png

m-flag-Togo.png

470 ms

m-flag-Uganda.png

m-flag-Uganda.png

406 ms

m-flag-Zambia.png

m-flag-Zambia.png

446 ms

sprites-white.png

sprites-white.png

414 ms

icon-ui-chevron.svg

icon-ui-chevron.svg

440 ms

Accessibility Review

next.fi accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

next.fi best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

next.fi SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Next.fi can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Next.fi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

next.fi

Open Graph description is not detected on the main page of Next. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: