Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

nexustargeting.com

Nexus Digital Marketing | Customer loyalty program software

Page Load Speed

1.8 sec in total

First Response

103 ms

Resources Loaded

1.4 sec

Page Rendered

324 ms

nexustargeting.com screenshot

About Website

Welcome to nexustargeting.com homepage info - get ready to check Nexus Targeting best content right away, or after learning these important things about nexustargeting.com

Enhance your brand with Nexus, a leading digital marketing automation platform tailored for restaurant and retail franchises. Our customer loyalty program software and integrated marketing and loyalty...

Visit nexustargeting.com

Key Findings

We analyzed Nexustargeting.com page load time and found that the first response time was 103 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

nexustargeting.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value22.5 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value1,340 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value16.6 s

5/100

10%

Network Requests Diagram

nexustargeting.com

103 ms

nexustargeting.com

281 ms

css

28 ms

css

38 ms

js

57 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 69% of them (41 requests) were addressed to the original Nexustargeting.com, 8% (5 requests) were made to Youtube.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (716 ms) belongs to the original domain Nexustargeting.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 256.0 kB (12%)

Content Size

2.1 MB

After Optimization

1.9 MB

In fact, the total size of Nexustargeting.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 27.7 kB

  • Original 35.5 kB
  • After minification 29.6 kB
  • After compression 7.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.7 kB or 78% of the original size.

Image Optimization

-9%

Potential reduce by 152.1 kB

  • Original 1.7 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nexus Targeting images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 58.8 kB

  • Original 301.9 kB
  • After minification 301.7 kB
  • After compression 243.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 58.8 kB or 19% of the original size.

CSS Optimization

-15%

Potential reduce by 17.4 kB

  • Original 114.6 kB
  • After minification 114.5 kB
  • After compression 97.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nexustargeting.com needs all CSS files to be minified and compressed as it can save up to 17.4 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (48%)

Requests Now

54

After Optimization

28

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nexus Targeting. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

nexustargeting.com accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

nexustargeting.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

nexustargeting.com SEO score

69

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nexustargeting.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nexustargeting.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Nexus Targeting. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: